Site keyword analysis: Sales keyword mining skills

Source: Internet
Author: User
Tags final key words

Do Clickbank and other CPS sales, and do AdSense, and even foreign trade seo are different, keyword determination here has a more important position. This article briefly introduced in the network to make CPS, mining sales keyword skills and keyword analysis of some methods.

  Step-by-word keyword mining

First of all determine the Niche,niche is OK, generally there will be some key words. The easiest way to do this is through Google keyword tools, Google Wonder Wheel and other tools to dig further. Once this step is complete, you should have a list of keywords in your hand.

Because our ultimate goal is to sell, selling products, many general keywords is not what we need, we want the target visitors most likely to buy the keyword, need to get the ranking on these keywords.

Here you can simulate the next step to buy products, the following in Wow as an example, to roughly simulate the purchase of the Wow tutorial process.

 Information gathering phase

Generally this stage, search words are more general vocabulary, such as

Wow Guide

List of Wow Tips

Wow Forum

Wow Tricks

  A more targeted search phase

This phase, after the first phase of the search, can be considered as a final purchase before the stage, will be more targeted search, such as

Wow Gold Guide

Wow leveling Guide

How to make gold fast in Wow

Leveling fast in Wow

  Final purchase phase

At this stage, the searcher has already completed the preliminary information gathering, also very clear its goal, this time is prepares the purchase the stage, for instance

Zena ' s Pro Gold WoW Guide (Product review class keywords)

Wow Leveling 80-85 Guide

Wow Alliance leveling Guide

Wow Horde leveling Guide

Wow Gold Farming Guide

At this stage, the words are the most likely to buy the word, because the prophase has done a lot of information collection, this time the search is particularly targeted.

Here's another example of a better understanding. For example, in the domestic, I want to buy MP3, generally I may have a certain brand, or to go to the relevant professional website, forum, see other people's recommendations, discussions, and then according to the appearance, performance, etc. finalize a model, and then go to Taobao and other places to buy. (Do not know other people is not such a process, my own and a lot of classmates and friends are such a step, after all, in the domestic shopping without research is not very good mix.) )

The MP3 model name here is the equivalent of the word "Zena ' Pro Gold WoW Guide" In our example above, which is the product name.

In the above 3 stages, the first phase of the keyword is the most general words, although the search volume is large, but for the CPS is not meaningful. We need first, is the third stage, that is, the final purchase phase of the word, most of these words may be product name +review, such as keywords, conversion rate is often the highest, the search volume is due to different products and will have differences (but review such articles are often harder to write than the general article). Second, you can have the choice to do the second stage of the word. These ci good, with Google or Market Samurai and other tools based on the search volume and so on roughly filtered, here is not detailed this process.

  Step 2– keyword Analysis

Here again, when you carry out the keyword competition analysis, you need to see, just the results of the first page, a keyword regardless of the number of search results, intitle what the number of parameters, can not explain what the problem, look at competition, look at the home page is enough. This analysis process earlier this case post has some ideas, here in simple to add some.

  Analysis of factors in station

Seo for Firefox plugin

Traffic Travis Free Edition –http://www.traffictravis.com/

Seo for Firefox plugin said before, here simply say traffic Travis this tool.

  

Analysis of factors in the station, we use SEO analysis–analyze keyword on the line, here to "get a girlfriend" the word as an example:

  

As you can see here, traffic Travis can easily display some of the parameters of the home page (which can also select the top 20 results). The specific meaning of each parameter, mouse hover up will show.

  Analysis of factors outside the station

The most important factor is the analysis of the reverse chain, this step can rely on SEO spyglass to complete (cracked version of the download point here).

For example, here we take the word "get a friend" for example, in the SEO Spyglass analysis ranked the second site of the reverse chain:

  

After grasping the back chain, we can analyze some parameters of these outer chains.

  

Generally look at the PR and anchor text These two is enough.

  

  

Through these two steps, it is more obvious to believe which words to choose. In addition, if you are familiar with AdWords, you can try the first step and the second step in the middle, with AdWords to test the actual search for the keyword day, here is not detailed.

I hope this article is helpful to you who are choosing the key words.

Author: Logan @ semthinking (this station official QQ group 3:130,358,136. )

Original load: http://semthinking.com/english-seo/1262



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