Site results and Index quantity results The webmaster should pay attention to which

About 2 years ago, the domestic SEO people are not much, SEO knowledge is not very popular, most of the webmaster think that the result of site command return is the number of search engine included pages, so many people are very concerned about this number. With the popularity of SEO, as well as official official statements of search engines, we all know that site is only a reference value of real index quantity.

And for Baidu, Baidu and last year in Baidu statistics added a new function "index query", this function is used to show the real index of the site, and this feature shows the number is often far higher than the results of the site value, this function has now been added to the Baidu Webmaster platform inside.

Here we want to discuss is not this function, we want to discuss is, as a webmaster, we should pay attention to which results?

Baidu official in many places have claimed that "site is only an estimate, the real index number please webmaster use Baidu statistics," so many webmaster friends hurriedly installed Baidu statistical function or add Baidu Webmaster Platform tools, the main purpose of course is to view the "real index", And the results of the query often let a lot of webmaster friends are encouraged, because the use of Baidu statistics or Baidu Webmaster platform (The results of these two places are the same) query results are often far higher than the result of the site query value. So webmaster friends feel that their site is included very full, search engine very like their own website.

Often this kind of blind optimism indicates that some tragedies happen. I am very skeptical about this kind of data discrepancy, why is the index quantity different from the site result? It is said that these data are from the official Baidu, why there is a difference? are two results used in separate databases?

With these means, I in peacetime work more attention to the difference between the two reasons, finally through their own speculation, come to the following conclusions: site results in the Web page can participate in rankings, and Baidu statistics show index is not all the data can participate in the rankings.

The reader friend may think I am the lip, because Baidu official in Index quantity icon below once explained, the index quantity displays the number of pages is the number that participates in the rank. As to the above I came to the conclusion of the proof, I combined their own passers-by C blog for readers Friend believe explain the reasons I came to the above results.

First of all, you may wish to go to the site of the Blogger C blog, no accident, only one return results.

　　

Below to show you a passer-by C blog in the Baidu Webmaster platform on the display of the amount:

　　

Finally to show you a passer-by C blog search engine traffic data:

　　

Here need to explain, pedestrian C blog basically will maintain 2-3 days update an article, and basically I update the day before, the next days Baidu index will add one, that this index can truly reflect the content of the site is included. Over time, passers-by C blog article more and more, index data is also more and more high, but the site results have not changed, or only one, and the flow has not seen an increase (due to the replacement of traffic statistics tools, the flow of data on the graph is less).

Normal logic, with the increase in blog posts, there will be the number of keywords to increase, blog traffic should also be increased, but in fact my blog traffic did not see a noticeable increase. Due to the recent change in the flow statistics tool, so the screenshot above shows less data, and the curve fluctuation looks very large, but in fact the highest peak of the 8 search traffic and the lowest 4 search traffic basically no disparity. That is to say, passers-by C blog from the Search Engine traffic blog and no obvious changes or promotion.

May be the reader will say that the blog may be low weight, no rankings, but according to the index of 115 of the value, there will always be several articles have rankings and bring some search traffic bar, passers-by C blog to the current low search traffic is only single-digit digits, Can only illustrate one problem: These 115 indexed pages are not all involved in the rankings.

Summary: Site results in the pages can participate in the rankings, but the number of pages in the index is not really able to participate in the real number of pages, as a webmaster, we can focus on the index to understand whether the site is full, but more should focus on site results, the site results as a measure of the quality of the website is an important standard.

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