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How to write a quality landing page article? The auction article, is for the auction account landing article, bid article evaluation standard---conversion rate! As a result of the auction article, is through the money directly in Baidu to obtain rankings, so the flow without the article editing considerations. How to guide these traffic into the consultation is the focus of the auction article.
First, there are 2 steps before writing the auction article, the first one is the article layout format the second is how the article content writes
One | Bid Article Layout format
1. After writing the content of the article, open the Edit tool to format the Layout tool icon such as
2. The article typesetting paragraph font requirements are as follows:
(1) after opening the editing tool, the brush format, the first 2 font paragraphs each paragraph to have the Gap content font general 14th size Small title 16th plus Red Bold
(2) image size must be compressed when uploading must control the size of the 320px Picture Center PC-side picture can be increased to 640px mobile phone for 320px size
(3) the article must not be directly from other sites directly copied from the other site must first be formatted to brush out the formatting of other sites after publishing
(4) the article should not be too long, 3-5 paragraphs can be, disease of the article Add a disease map better, each paragraph after adding a small icon to add a business guide language such as: Online consultation and Doctor one-on-one online consultation add an icon to add a business link
(5) article inside Business Link:/SWT/QQ Consulting link:/qq/phone link:/tel/
(6) the image of the article as far as possible do not appear the hospital name, try to make the picture shared, try to phone number, QQ number, doctor name, hospital name, do not appear in the middle of the article content, you can use the article head or tail common template form
(7) in the article, as much as possible to put pictures and small icons, illustrated, paragraph order, the small title extracted, the content should not be too long, the tail of the article as far as possible use the warm cue language
(8) The article does not have too many keywords, 3-4 can be the title not too long do not exceed 15 words 10-12 words best
(9) disease type article must put disease species map, case article must put the case diagram
3. After the layout format is good, copy the article content from the editing tool to the background of the website, such as the article editing
4. Article layout editing case templates such as
Two | How to write the bid article content
Summary: How to write a quality medical auction landing page article? For the auction landing page of the article, there is a picture of the truth can attract more eye, if it is an article about prostatitis, you add a picture of the prostate, so that can help patients understand. Where there is a price, more forms are presented so that patients do not have to look for their most concerned content from within the site. Security articles, multi-use cases to show, such as patients to doctors send banners.
How to write a quality landing page article?
1, good organization. Pay attention to the article logic, have ideas and then pen. Write the article and read it yourself several times.
2, the layout is good. Typesetting is better, this needless to say, if an article is not well-written, and then good content, also no one to see, as the saying goes, people rely on clothes, beautiful dress, a good layout of the article, but also to guide customers to browse.
3, easy to understand. Here is easy to understand, to give a medical industry article, the patient is not study medicine, if an article a large number of medical terminology, is unable to understand, so it is difficult to play a guiding role.
4, do not speak Mandarin. What does not speak Mandarin? As the saying goes: "Customer is God" in order to win customers, all our articles should be customer-centric. Words and phrases must have affinity and lethality.
6, graphic and appearance. Icing on the cake is more advantageous, for the auction landing page of the article, there is a picture of the truth is more attractive, if it is an article about prostatitis, you add a picture of the prostate, so that can help patients understand. Where there is a price, more forms are presented so that patients do not have to look for their most concerned content from within the site. Security articles, multi-use cases to show, such as patients to doctors send banners.
7, the title is the Hot key word. Why say to use the popular words, Baidu-related, Baidu pull down text, a lot of customers are searching hot, this shows that these words are the highest conversion rate of words, customers see also easy to understand. For example: Search "Wuhan Gynecology Hospital"
8, guide the text add color. Here said the auction article is completely not related to SEO things, completely do not consider SEO aspects. The main purpose of the guiding text is to attract the eyeball and play a clear guiding role.
9, you can join the recommended reading. If your landing page is in an article, then when the patient comes in through the ad, the patient is a clear target customer, just want to see the corresponding article. Our article is about writing and bidding related articles, so that there will be more opportunities to generate consultation. If there is inconsistency in the article, our reading will work. For example: Patients with vaginitis symptoms and treatment, but you landed on the symptoms and there is no treatment method this time the patient will be lost. And your recommended reading has a cure so you can avoid jumping out of the way.
People's habits are generally read from the top to the bottom of the article, the time to browse an article is not more than 3 minutes. In order not to let patients lose. Recommended reading should be added in the second paragraph or the third paragraph behind.
Bid Marketing Article Guide words (we must remember that our main goal is to let patients click on Business Pass, do not click on what we do is no effect)
1, directly with the hospital online experts on one-on-one call, convenient and quick to learn more about medical guidance. Free Advisory Service role: Call for action, for patients with Nanyanzhiyin, will be a hint, and to "free counseling" plus quick links, but also convenient for patients to act. "One-on" is a private conversation.
2, the hospital diagnosis and treatment center launched a network registration appointment system, on the site after the successful registration can be reduced the expert registration fee, and there are concessions. Appointment time to visit more convenient and fast, eliminating the need to see experts to queue trouble. Role: 24 hours, free, skip-the-line, fast processing, and other words always have a strong psychological implication.
3, if you feel that our article does not explain very clearly, or there are other questions, you can directly click on our online consulting doctor, our hospital professional consulting doctor will give you patient, detailed answers, and give you a satisfactory response to the role: people feel very humane, patients are willing to take action.
4, if you want to know the situation, you can click on our online consultation, our online experts will give you the most professional, most detailed answers, or call our 24-hour rehabilitation hotline, and experts one-on-one explanation. Function: Feel very humane, 24 hours online.
5, expert tips, for the treatment of XXX disease must choose a regular hospital, so as not due to the treatment of non-standard and poor service and other reasons, causing unnecessary damage. If you have more questions about XXX disease, please click on the online inquiry. Role: Similar to expert reminders, warm hints, and the like, for medical patients will have a psychological sedative effect and psychological trust. Of course, the premise is to shape the professional and authoritative website.
6, Warm tip: If you read the article when you encounter unclear place, you can use this link to consult our experts if you need to see a doctor and do not want to line up registration, you can also make reservations through here, we will free for you to arrange. Role: The doctor does not need registration, preferential conditions, call for action.
7, our team of experts on the XXX treatment has accumulated rich clinical experience, through the rehabilitation of patients between the word-of-mouth, fame far broadcast, the national patients have come to visit. Your best choice. For more information about XXX, you can consult an online doctor. Role: To provide authoritative appeal, while further dispel patient doubts. "Consultation" is about calling for action.
8, if you have any questions, you can get the expert answers on-line consultation, experts will be based on your actual situation to recommend the best treatment plan for you and apply for surgical benefits.
9, the above content is the introduction of XXX-related issues, I believe you have seen after the XXX problem has been a certain understanding, and hope that we can help. If you have any further questions, please contact our online physician and we will be happy to assist you.
10, has a superb technical team, a comprehensive medical environment, a high degree of responsibility for the work attitude, for each patient's tailor-made rehabilitation program. For more information, please click on the online enquiry. Role: After introducing some basic diseases and other knowledge, introduce the hardware condition of hospital or organization, increase credibility. If necessary, you can add a hospital address and so on. Of course speaking in human language.
11, the hospital friendship reminds: the article content is only for the knowledge understanding, involves the concrete knowledge, please with the online doctor thorough communication. Role: From a side call to take action on the phone.
12, on-line consultation, one-minute appointment registration, medical staff will be with you to communicate. We have the most professional online registration platform in Hunan region, to provide you with the most convenient appointment services, for you to recommend the most qualified, the best technical treatment experts, so that you start from the moment to get rid of the problem of disease.
13, if you have any questions, you can get the expert answers on-line consultation, experts will be based on your actual situation to recommend the best treatment options for you and apply for special offers.
14, the hospital has advanced appointment registration system, for each patient to strive for the best treatment opportunity, enjoy the most authoritative medical resources, apply for the most preferential treatment price. Online Registration-quick and easy, online consultation the first time to get the most needed information.
Reminder: Insert these sentences in the appropriate place of the article: by inserting these sentences at the end of the article or elsewhere, you can increase the original level of the article, and these sentences will also help to improve the conversion rate. Finally, we must see more, click on the other hospital's bidding articles, absorbing strengths, improve our conversion rate.
Tips Summary: How to write a quality medical auction landing page article?
article editing process: One search, two filters, three deletions, four modifications, five additions, six releases, seven views!
The Secret of the title: A center of two basic points, both hands must be hard to grasp both hands! A center: The key word as the center; two basic points: one to originality, two to temptation;
Pseudo-Original article writing skills: must be original, the middle content of multi-segmented, marketing content to integrate, optimize the key words, multi-segmented, multi-clause, paragraph to have a small title, plus marketing, add information, reasonable implant keywords;
Word-of- mouth article writing process: ask which good + answer which good + explain why good + leave contact information!
The secret of writing marketing articles: standing in the patient's perspective, showing its symptoms, stating its pathology, to its harm, to its hope!
Marketing Writing Six tips: The symptoms should be clear, the crowd should be vague, the harm to express, pathology to be elaborated, hope to give, medical treatment should be prominent;
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