Site page planning should check the seven considerations

　　Website Theme Planning

Be careful not to let your site's theme spread too far. Because the more concentrated the site theme, the general situation of the site owners to devote more energy in this area, so the quality of the information provided will be higher. We know that the search engine has been committed to providing users with high-quality information search services, so it will provide valuable information on the site rankings ahead of time, priority to return to the user.

What if the site is covered in a wide range of content and it does need to retain a large number of topics? Or the same principle, as long as you classify the site information into a reasonable organization, naturally will form a relatively concentrated theme, then the search engine will naturally give you a top ranking of the site.

　 Enrich website content and website popularity

The two are complementary, and websites with rich content are often popular with visitors. Please note that the richness of this content does not mean the complexity of the content, but the depth of the content.

Search engines in the ranking site, not only to see the information related to the page, but also consider the reputation of the site, such as how many external links, the number of clicks on the page and so on. So a content-rich site will certainly be in front of a poorly-read site.

Because different search engines in the page support differences, so in the design of the Web page should not only pay attention to the appearance of beautiful, many ordinary design pages often used in the elements to the search engine there will be problems.

　　Framework structure (frame Sets)

Some search engines, such as fast, do not support frame structures, and their "spider" programs cannot read such pages.

　　Image block (image Maps)

In addition to AltaVista, Google and Northern Light (now stopped public search service) explicitly support image block links, other engines do not support it. When the "Spider" Program encounters this structure, it often feels dazed and overwhelmed. So try not to set the image map link.

　　Special Effects Link

We often see that some sites add special effects to the navigation links, such as clicking on an item to expand the underlying link. These effects are typically done in Java script and are visually novel, but not so tempting in the eyes of the "Spider" Program, which is not able to interpret the link. In order for search engines to successfully retrieve your pages, it is advisable to sacrifice some fancy stuff.

　　FLASH

Although the flash production of the Web page visual effect is better, but the search engine is not too cold, the case shows that this kind of site is difficult to be Baidu search engine index. The sensible approach is to provide both flash and non-flash Web page choice, which is to increase the viewing of the Web page, but also to take care of the search engine sentiment.

　Animated pages (dynamic pages)

Any address in the band? " "No," & "(and other similar symbols) of the Web page will be" Spider "Program block outside the door. These pages are usually generated by CGI, PHP, ASP and other programs, technologically advanced, but not suitable for search engine "spider" Program. While some large search engines (such as Google) already have the ability to retrieve dynamic Web pages, a significant portion of the engine does not support it. And even Google, which can index dynamic Web pages, has made it clear in multiple contexts that it does not warrant retrieving all of the dynamic pages.

Therefore, unless it is a very large web site, to facilitate the use of Dynamic Web page generation technology, or to try to use static Web pages as well.

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