Site SEO cases of the actual combat analysis

I personally in September 2010 contact SEO, the same time combined with SEO created a forum, just one months to achieve profitability, and later because software development failed to achieve forced closure. October into the network company to do business, due to their own self, a person to assume the company a new real estate site SEO construction, 3 months basically achieve the desired effect. and realize a 5-digit profit. No amount of credit, I just want to share their actual operating process to give beginners some inspiration.

One, site positioning determines success or failure

Site positioning is greater than all skills. I have just taken over the real estate network, the site has been online for about 1 months, but the positioning is really a big problem. For example, the title, write a very simple, kunshan second-hand housing information, on Kunshan to see the network. Whether there are keywords in title is an important reference factor in deciding whether to take part in the rankings. Since is a comprehensive real estate website, how can write such a sweeping title? Even if developed, will lead to a very one-sided site. Very simple, for the real estate network, the home page is to do place + real Estate Network This key, inside each level of the classification of home to do second-hand housing, property market, rental and other words. This is also easy to search engine indexing, the structure will also appear more clear. Because of the new station, inside the page is difficult to get a good weight in a short time, in fact, I still put some words to do the first page. This is also not a conflict. Just like search Shanghai second-hand housing, the home page and the inside pages have rankings. Although the title is stacked with the key words, but the contents of the first page is the natural, do not make any changes. The general direction is right, everything will go well. If the direction is wrong, you are lost.

Second, to solve the problem of inclusion

When I first came to the site, the site contains not arbitrary, more than 5,000 pages included only 1000 pages, not fully. But the station can not solve the collection, is doomed to failure. Solution included to do the following points

1, make the Sitemap with clear structure

2, provide as much as possible inside the page entrance

3, shorten the homepage to the page between the clicks, the new station must be strictly controlled within 5 times

4, create a strong internal link

Details are mentioned in my first article, "How to build a successful real estate website." Through the use of the above skills, in 3 months let the real estate network included more than 10,000 pages, basically full.

Third, solve the problem of repetition

Repeating a problem is also a headache. When the site was first acquired, I found a large number of repeated title pages, the number of moves in thousand. Such a problem is very serious. Since a lot of page content may not be a good adjustment, but the title repetition is a better solution. For example, the title of a list page can be displayed as the first page, the second page ... To avoid duplication. When conditions are selected, conditions can be invoked to make the distinction. Be sure to see if there are any duplicate pages that exist. There is a need to change immediately.

Iv. solving the structural problems

Clear structure will make search engines more like, users prefer. The clarity of the structure depends largely on the site template itself, which is actually considered when developing the site. It's hard to make a big adjustment afterwards. The individual is still willing to put him in accordance with the weight of the level of bread crumbs to navigate! Control the weight flow, and solve the frame structure.

Five, solve the internal link

The site inside the page is huge, all rely on hand to do internal link obviously is unrealistic. We have the strength to be able to develop automatic anchor text additions. As long as there is a set of words in the article, he will add anchor text links. As far as I know, now many big portals are doing these things.

Six, solve the long tail problem

The long tail problem is not so difficult to solve. First, the title should embody the key words. Second, it is said above, the long tail set to the above anchor text to add the system can be. With the site inside the huge page, the link to the Long Tail word page will be more and more, along with the weight of the site to improve, to get a good ranking is inevitable.

Seven, outside the chain

This is the last thing to say, do more related, less to do irrelevant. Do more inside pages, do the home page properly. Do more link-type outside the chain, appropriate to do anchor text.

Kunshan Second-hand Housing http://www.5khouse.com original, reprinted annotated source!