Site SEO should pay attention to a few misunderstandings

With the development of the search engine, enterprises slowly also began to pay attention to the network market, so many enterprises have started to establish their own enterprise station to recruit their own website promotion staff and SEO personnel, the face of the rapid increase in the market demand for many people to join the SEO industry. But do you really understand the essence of SEO?

At present, many SEO personnel have such a misunderstanding:

Misunderstanding one: SEO is to write the key and description of the website constantly

Mistake two: SEO is for the site ranking

Misunderstanding three: SEO is for the website Exchange Friendship link and increase outside the chain

Misunderstanding four: SEO is every day to write original article update site content

Mistake five: SEO is to post and promote their website everywhere

I am above four points is SEO error is because it is correct is not wrong that is what we have to do, but I call it as a misunderstanding is because to do a good job of SEO is not a few simple can be completed. A site ranking or through the search engine to bring the flow is effective these are all SEO needs to do, the following to talk about SEO exactly how to do

1: For the establishment of the new station of course, we have to carefully screen keywords and descriptions; For existing sites you should be more analysis of existing sites and peer sites to find out the difference between the choice to find a way to make up for their own short board method

2: Digging with their products related to the long tail keyword analysis of its effectiveness and cleverly applied to your later site optimization

3: Analyze the website's access data, find out the visitors ' interests and search habits, site access, external links and other sources to find the most popular aspects of the focus on maintenance

4: The overall data analysis of the site snapshot, outside the chain, included, such as the site outside the chain every time you publish the chain need to record the mark, see those outside the chain in your release after the collection of those did not include, those outside the chain to bring you high flow of those who do not have any flow, such sorting, can be based on your promotional goals for effective use

5: As Seoer Our goal is to bring the target customers or effective customers, in addition to search engines we also need to master other methods, such as now more popular micro-blog, news, event hype and so on in accordance with the enterprise industry to explore effective ways to promote,

6:seoer also has a more important thing is that the industry Web resources or Internet resources to optimize their own enterprise use, how to work with their peers or available resources to achieve mutual win this site is more important

7: The last site's Daily maintenance: article Add, Friendship Link exchange, the site dead chain exclusion and so on

Do a good job of the above 7 points may be your site in the search engine performance is not very good but definitely not bad more important is that your customer source may be completely out of the search engine, a successful optimization site is not to see how high you keyword rankings (of course, the ranking is the performance of the results of the optimization But to see if you have the overall optimization after the enterprise's customer access growth, growth rate, which is the most important.

For example, our small station in the United States Travel Network: Http://www.usitrip.com daily in the search engine to obtain only about 500 of the traffic and every day our website traffic IP is about 1300-1600, of which 400-700ip are our cooperation site and external soft text to bring. Daily consultation telephone is also around 200-300, so compared to the quality of our visitors is very high, the intention is very strong, this is what we need.