Site title, keyword selection of the importance of SEO

First, the choice of Web page title

Select the page title, in addition to pay attention to the user's attention, but also pay attention to its important impact on search engine retrieval; The page title is a high generalization of a page. The title of the General website homepage is the official name of the website, and the title of the child page is the website name plus Sub page article topic, the title of the column homepage is usually the website name plus column name. General principle is not fixed, in the actual work may have a certain change, but the choice of this change is also around a certain law.

1, the length of the page title should be moderate. Some designers in order to attract more visitors, like in the title bar a large number of keywords, so that the site title looks very bloated, which often counterproductive. First, the search engine cannot find the correct core keywords in the title, and secondly, it is difficult for users to make a deep impression on the title of the Web page, especially the title of the homepage, and it is also unfavorable to the links of other websites. The correct choice is to 6~10 a Chinese character page title, not more than 30 Chinese characters, if the page title is too few words may not contain valid keywords.

2, the page title outlines the main content of the Web page, when users visit your site can determine whether your site has the information they need. When the user searches the search engine, the content of the search results is usually the page title plus the page summary information. To attract the attention of users, it must be inseparable from a summary of the main content of the Web page title!

Standing on the visitor's point of view, when we consider the title must have a core keyword, the page title contains a wealth of keywords, visitors will easily know whether to enter this page.

Second, the definition of key words

It would be a good idea to add a list of keywords to the "META" tag of the page title. In Web optimization, the choice of key words is one of the most important steps, and it is also a problem that most people can easily ignore. Keyword quality does not look at the quantity, the number does not need too much, there is no need to stack a large number of keywords, the following list of selected keywords should pay attention to several issues:

1, in order to allow users to find the information they need faster, the list of keywords should try to contain both simple words and compounds. Visitors often like to define the search term to a narrower range in order to find information that is more in line with their requirements. Therefore, you should add some compound words when choosing a keyword.

2, do not forget the word misspelled visitors. When you use search engines to find information, especially in English, there are often spelling mistakes, so you should consider this part of your audience when defining keywords. More attention should be paid to words that are especially prone to being misspelled. such as: "Contemporary" and "Contenporary", just look hard to find the difference, but also often make visitors confused. For the convenience of visitors, if we choose one of the two to do the keyword, it is best to add another.

3, the choice of keywords of course must be related to their own products or services, especially for enterprises or companies. Do not choose those words that are popular on the internet, but have nothing to do with your business or close relationships.

4, do not use the meaning of too broad words or words as the main keyword. We should choose the key words according to their own business and the type of products as far as possible to select a specific vocabulary.