Six cases to show you the potential of the new retail service market

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Article | Tri Yu Venari Research Institute

Recently, the Ali Institute, Cloud retailing Division jointly released the "cloud services to restructure the new retail-Alibaba business Services Ecological white paper 2017." The report, which is described in close to hundred pages, provides a comprehensive and informative overview of the latest developments in Alibaba's cloud retailing service ecosystem.

In particular, through the introduction of dozens of new cases, the current forefront of the most advanced service platform, service tools, service markets are specifically introduced.

This time we have selected six companies to grow in the "service market" case, so that readers from the actual practice of the "cloud services" of the Future:

1. Camden Technology: Only a business service tool to go to the new three version

"Analogy Apple has an app store, and Taobao has a service market." App Store Each of us can download an application, the application is done by a third party, then the business can download the application in the service market, the application is we do, we are the Third-party platform to provide services. ”

Shanyu is one of the founders of Hangzhou American Science and Technology, as the first batch of domestic electric business service providers, he said, if the Internet is water and electricity coal, then, platform service provider is dessert. Although not the necessities of life, but with them, the electrical business seller's everything will become better.

Born in 87, the dream of Shanyu is to start a business. To fulfill his dream, he sold his house and resigned from the Microsoft Research and development engineer, "This is a lot of people look good" work.

The original idea of Shanyu and start-up partners is to help businesses solve the demand for mobile internet services. And with the overall development of the Taobao platform, they gradually discovered the business of store maintenance and operations, such as the rigid demand for marketing, "we would like to further understand the business, to serve good businesses." So find them some of the points of concern, they found marketing this point.

The United States and the fold emerged. In the service market, the United States fold the introduction of the page, the United States can discount for businesses to provide discounts, full reduction, packet mail, activity page, change postage, flow wallet and other service functions, discount strength and discount time by the merchant free set up, support computer and mobile phone use.

2011, just on the line of the U.S. discount is free for businesses to use. The first year of entrepreneurship did not get a satisfactory investment, the investment funds are three partners out of their own. Shanyu described it as "doing it in a tight-belt way", revising the product repeatedly to help marketers do better.

The second year, in the Taobao charge under the guidance of the United States discounted the introduction of the fee version, gradually increased income; since October, the cumulative number of service users in the United States began a rapid and sustained growth. As of 2016, the cumulative number of service users has exceeded 5 million.

Their users include: Art Futang, mushroom small elephant, blossoming cloud, Zhang Koizumi, beauty namely, seven wolves, October mummy, Adidas, New balance, etc.

In the deep of product quality, promotion of users, Shanyu has been thinking about the future direction of development, that is personalized marketing: through marketing, consumers and businesses to better match. "Given this is also a combination of current and large data processing technology and artificial intelligence upgrades, the future can do better." ”

2. Optical cloud Technology: A single software monthly sales have been tens of millions

Founded in July 2009, Hangzhou Light Cloud Technology Co., Ltd., is China's first batch of electronic business software service providers. As the Internet SaaS model of software technology innovation-oriented enterprises, and constantly develop new products and product services upgrades for the light cloud accumulated tens of other electrical business customers.

At present, the paid user is 1.1 million, only the super store long one service provider tool has 10 million sales per month.

Tan Guanghua was a 85, in 2005 when the University (Zhongnan University) began to do Taobao related tools, including statistical flow, repeat customer analysis, according to his recollection, because at that time, Ali service market is not open, so did not do in-depth, after graduating from the post in Ali has six months time.

2009 Ali Service Market open, Tan Guanghua said, with the interface, a lot of things can be done, "the service market open attitude is also very clear, the support for ISVs is relatively large." ”

Plus the late Ali also for the merchant launched the Poly Stone Tower, Royal dining Room These tools, provide the data computing capacity greatly reduce the service provider to find the server to do the cost of operation.

He used "Shing" to describe the first two years of experience, the younger brother followed the internship, income only 2, 3k. But since 2010, it has been gradually profitable, after doubling every year, there are many angel financing.

At present, light cloud has more than 20 products, including the Super store long software, as the first independent research and development of Guangyun application software, so far to achieve cumulative service 5 million businesses. Super shop length of more than 30 functions to solve the business shop in the process of a variety of problems, including customer marketing, shop decoration and other services.

Merchants can use the Watermark function to the store Baby batch dozen Double 11 watermark, double 11 period through the Super Store long watermark to create the baby number compared with the usual growth of 466%; with the super store to create a wireless detail page of the number 1.3 million, compared with the usual increase of 160% The order volume of the two 11-period long hair goods was nearly 8 million, which grew by 1400% compared with usual.

It is understood that the super store long-fruit shop version has also been with Ali's meow fresh in the cooperation. At present doing these, let him feel already and Ali "melts into one", in helping the merchant in the whole channel line to get through the problem.

In 2015, the light cloud, with more than 500 employees, was paid attention to by investment and financing institutions and was invested by both Albert and CICC. The future through a diversified development, expand the team, and constantly develop new products. Now the company is ready to go public, after the listing hope to attract more talent, can do more things, give the company employees better returns.

3. Peer Network Technology: Wireless marketing representative, has a listing plan

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