Six simple Seo optimization skills

I. tags

I believe many people are using tags. We usually use the title, description, and key words tags. Here I will talk about the application of the title and description labels. Although the key search engines do not pay more and more attention to the keyword tag, I think it is always better to use it, at least it is a bit valuable.

I found that using similar text in the title and description labels works well. You can also intentionally place keywords in these two labels, especially the starting position of these two labels, and it is best to appear multiple times, and try not to use and, or, the words in these two tags.

Ii. Keywords

Here we talk about keywords, not keywords tags. It refers to the keyword involved in the article or page content. When determining the page level (ranking), the search engine calculates the page, the title label <title>, keyword prominence (the distance between the keyword and the beginning of the page) of the description tag <meta name = "Description">, keyword weight (the number of times the keyword appears on the page ), it is determined by three values: keyword density (the ratio of the keyword to other words on the page. Note: Do not intentionally set the last two values too high, because this will be regarded by the search engine as a keyword stuffing, that is, accumulation (or superposition), which will be punished by the search engine.

3. Place the navigation link and JavaScript code on the right or bottom, instead of on the left. Because the search engine first reads your site from the top left to the bottom right. In addition, the search engine attaches great importance to the 100 words first read on each site, and we usually do not want the search engine to read our navigation links and JavaScript, on the contrary, it should be the title tag and description tag with keywords.

4. Set the alt attribute of the Image Tag. Because the search engine cannot read images, the only thing that makes the search engine understand what an image is about is the alt attribute. This is also an opportunity for keyword to show more faces on your page, and to increase the keyword weight/density value of the keyword. This is easy to do. All must optimize the alt attribute of your page image, which has a great effect on the page keyword level.

5. Place keywords at the bottom of the page. Just as search engines pay more attention to the beginning and end of a page, they also pay more attention to the end of the page. The general idea is that, if your site is about a topic, the main viewpoint or keyword should appear at the beginning of the article and run through the full text, and then highlighted in the conclusion. If you have already placed the navigation link and JavaScript at the bottom of the page, you can add relevant text before HTML ends. For example, you can place keywords at the bottom of the page by placing keywords in the page's copyright statement.

6. link text. If the search engine finds that many links use the same text (keyword) but direct to the same site, it may determine that the site is related to this keyword, when other people use this keyword to search, the site will be regarded as one of the results. Usually few people will notice that the text of the link is used. However, you should note that this method should not be used in the exchange of reciprocal links. On the contrary, related but different texts should be used in the exchange of reciprocal links for the text of the same link.