Small Data Sermon: The new book "Big Data Operation" crowdfunding enlightenment

7 months, my * * * for "Big Data operation" in the crowdfunding network launched a book pre-sale activities, the amount of money , from the project initiated two days and a half, that Friday afternoon to Sunday night, Over the completion of the predetermined target, very shocking. In the end, a total of 102 supporters, in addition to the two selfless supporters, just a supporter of physical return, the total amount of money 7999 yuan, exceeded the target.

through crowdfunding network's book promotion activity, also obtains to the supporter's order data, specifically includes the place order time, the distribution place, the purchase quantity, the purchase book amount, and the author's social relations and so on. Because only 102 supporters, so the order data volume is very small, all can not be called "Big Data", let's call it "small data" it. However, from these small data can also find some truth, in order to demonstrate these principles, I deliberately extracted these order data, imported into the database and from a number of dimensions of data statistics. Since statistics do not involve privacy, share them with you on the statistics and a little bit of regularity from which they are found.

The first is the analysis from the perspective of social relations. For the sake of simplicity, I divide each order with the author's social relationships into family, classmates, colleagues, friends, and 5 other types, as shown in:

650) this.width=650; "src=" Http://s3.51cto.com/wyfs02/M00/72/B4/wKioL1Xr5Xih_ld3AACu_Bpa4Sw531.jpg "title=" Number of support figures for different social relationships. jpg "alt=" wkiol1xr5xih_ld3aacu_bpa4sw531.jpg "/>

It can be seen that in several major social relations, the author's colleague accounted for the 37%, the highest proportion, the new book "Big Data Operation" with the author engaged in a close working relationship, and colleagues work mostly with the author very close, So these people want to get the knowledge that is relevant to their work.

After the colleague relationship is the classmate relationship, which is very good understanding, the author of the students are usually engaged in the work with the author of similar professional, so the author's work for them is easy to understand and accept. Again is the friend relations, through the view, these friends also mostly is the work relations understanding, therefore its work content also is very similar with the author. Then there are family relations, the work of the family and the author of the book content of a large difference, basically belong to the psychological support category. Finally, other relations, accounted for more than 20%, this kind of relationship is basically the author never met, is through the circle of friends to produce marketing effect, from which you can see the power of the viral marketing of Friends Circle.

Secondly, some laws can be found from different geographical angles, and the statistical results of support numbers in different provinces are as follows:

650) this.width=650; "src=" Http://s3.51cto.com/wyfs02/M00/72/B4/wKioL1Xr5X3wPbcGAAATUdm_dto784.gif "title=" Number of support figures in different provinces. gif "alt=" Wkiol1xr5x3wpbcgaaatudm_dto784.gif "/>

As can be seen, the number of support in Beijing is the largest, which means I live in Beijing all year round, in Beijing area has accumulated a lot of contacts, Beijing's most friends. On the other hand, it also shows that friends living in Beijing not only learn enthusiasm, but also like to learn and master the more avant-garde knowledge like big data. In addition, the number of support in Guangdong, Hebei, Jiangsu, Shandong, although not so much as Beijing, but also belong to a more willing to pay attention to the forefront of the province of knowledge.

again, the following is analyzed from the time dimension. As the project cycle is a day, analyze it by day and the results are as follows:

650) this.width=650; "src=" Http://s3.51cto.com/wyfs02/M02/72/B8/wKiom1Xr40OB31T7AADRPlnzYmY467.jpg "title=" Number of support figures for different dates. jpg "alt=" wkiom1xr40ob31t7aadrplnzymy467.jpg "/>

as can be seen, the number of support is mainly concentrated in the 7 months to the first 3 days of the day , especially on day one, there are some supporters, This shows that the emergence of the author of the new book for everyone's visual impact is relatively large, many supporters in the psychological and supportive enthusiasm for the promotion of the most rapid support.

Finally, in order to clearly see the laws of our lives, from the perspective of each day of time to statistics, the statistical results as shown:

650) this.width=650; "src=" Http://s3.51cto.com/wyfs02/M02/72/B8/wKiom1Xr44_Cpw8bAABzRl9QkvY640.jpg "title=" Number of support figures for the first day at different times. jpg "alt=" wkiom1xr44_cpw8baabzrl9qkvy640.jpg "/>

650) this.width=650; "src=" Http://s3.51cto.com/wyfs02/M01/72/B8/wKiom1Xr42_y_Gc5AABofgdgeSQ404.jpg "title=" Number of support figures for different periods of the next day. jpg "alt=" wkiom1xr42_y_gc5aabofgdgesq404.jpg "/>

650) this.width=650; "src=" Http://s3.51cto.com/wyfs02/M02/72/B4/wKioL1Xr5aqQ4fVtAABzU_1MoAE084.jpg "title=" Number of support figures for different periods of the third day. jpg "alt= " Wkiol1xr5aqq4fvtaabzu_1moae084.jpg "/>

As you can see, the first day of support lasted from 2 pm to the evening , which is enough to see the supporters of the author's new book on the first day of continuous enthusiasm. There were sporadic supporters at different times of the morning in the second day, with a stable support population at each time and a steady support for enthusiasm. The third day at noon and at the evening of the three points ,the number of support is more, this can be seen at noon and night rest time period We all have time to see, leisure time on the author's new book to provide support. The reasons for the large number of support at night, mainly the author at this stage of the breakthrough 100% signal, enthusiastic friends are hoping for crowdfunding project success to make their own share, so, in order to quickly put the project to success, the result, The project support quota was exceeded and the success was achieved early in the evening.

In the new book "Big Data Operation" in the crowdfunding stage, deeply feel the support from family, classmates, colleagues, friends and the supporters have not met the enthusiasm, in the sense of communication technology is great, feel deeper is the great group strength, here again thanks to family, classmates, colleagues, friends and have not met the support, I will not live up to expectations, continue to move forward, for our common good life continue to contribute strength.

Small Data Sermon: The new book "Big Data Operation" crowdfunding enlightenment