Small knife: Weibo search engine Optimization value analysis

Micro Bo is very hot, I believe that everyone will not feel unfamiliar. The social transformation of Google's search rankings is about Google's integration of Twitter and the integration of Facebook. Twitter, Chinese users have no luck. But at home, there are still two microblogging service providers. One is Sina, one is Tencent, is now playing a full, but who wins who defeated, we are not interested. What we want to know is that Twitter has no help for SEO.

Link data on Twitter, user information, do not know whether Google has started to extract features into the Google rankings algorithm has not. But one thing we know is that Google has integrated Twitter information, which means that if you have a Twitter account, your Twitter message may not know when Google will be shown to the search results. You don't know what kind of information will be sent to Google in search results.

Zac an experiment on his Tencent microblog, testing whether the links in Tencent's microblog have been ranked. Zac entered a string of meaningless words, and then took his blog address. The result of the experiment is that his Tencent Weibo is on the top. But the blog's ranking did not go up.

From the Zac experiment, it is clear that he did not achieve his goal, because his blog did not get ranked. But any SEO experiment, can not give a definite test termination time. Perhaps after the article was written, Zac's blog rankings went up. Zac the subject of the experiment, to this stop.

Search engine is to integrate the Internet information as the mission, the search engine can not do without information, like fish inseparable from water. Since Weibo is also a kind of information, then Weibo will certainly participate in the search engine index, sorting system inside. Google, for example, now an active microblogging users, such as Kai-fu Lee sent a message, Google will be included in 5 minutes, and is included in the form of the microblogging URL, not just update kai-fu Lee Weibo overall information. Included in the efficiency of this issue, is not necessarily just Kai-fu Lee This level of other micro-blog. This question has not been studied carefully, just for example.

From the traditional search engine point of view micro-blog:

1, micro-bo information features:

Weibo is a kind of information, but micro-blogging is micro-information. From the perspective of relevance, connotation and so on, it is not compared with the traditional Web page information characteristics. But microblogging information represents a sudden, real-time, and so on information, very important attributes. Fast, real-time with these two characteristics of information, search engine is even more can not ignore.

2, Weibo faced with the search system issues:

Now search engine's complete search sorting system is based on the traditional web page information processing design. Microblogging micro-information, you can not play with the web information. Think of a 140-word microblog that competes with a rich Web page? Don't say a tweet, even if it's a topic, it can't compete with the information on a Web page.

Speculation is also why Google integrates Twitter messages in the form of news messages. Because the traditional search sort, need to involve content, link, weight and other factors. These are not available in the current microblogging.

3, micro-blog How to affect SEO:

Kai-Fu Lee's microblog address of the PR value is 6, if the Micro-blog page has export links, it is undoubtedly the micro-bo SEO the most direct impact. In addition, the micro-blog information, links, are there to say that search engines have to extract and give these links, the content of the weight of how high. Due to the limited ability of personal expression, but I also try to make everyone webmaster friends can read I said every word, as well as the center of the article. The last knife also want to know more, more senior SEO practitioners, New SEO optimization Group: 68204508.

Author: The knife article is provided by the foreign Exchange Investment Trading (http://www.tianxiafx.com) NET, A5 starts.