Small nine SEO: an example to explain the internal optimization of enterprise station

A better place to optimize the site is not only "both inside and outside", not only do the external optimization, but also a good optimization of the internal site. I often see the article in A5, but found that the theory of the majority of the article, rarely really teach you how to do a good job in the site optimization of the tutorial, the author with more than a year of SEO experience here to write how to do a good job in the station optimization, Here I take an enterprise station www.vdink.com optimization As an example to explain, the current position of this station can be counted, or need to further upgrade. This article if there is not thoughtful to explain the site, but also hope that everyone a lot of forgive me, the following into the text.

I. Establishment of Sitemap and robots.txt documents

Get the site, first to create site maps and robots.txt files, these two files can be a good upgrade of the entire site's collection volume. XML version of the site map or HTML version of the site map can be created online site map method, you can come here (http://www.xml-sitemaps.com/) to create. The site map of my station is in XML format, as follows:

　　

For robots.txt grammar rules, you can see Baidu Search Engine Optimization Guide, the general corporate website robots.txt writing is quite simple, just write three points is enough, such as I wrote this station is this:

　　

As described above, this completes the site map and the creation of robots, which are relatively simple, and do not require technical requirements.

How to set the title of each page

In the SEO to maintain the site each page title is quite different is more important, and for the enterprise station, we all know that most of the enterprise station is the design way is divided into three pieces of the whole page: Head, Theme part, tail, Web site developers in order to save trouble, On the head and the tail with heads files and foot files separate extraction, and then all the pages are called the two files, which in SEO optimization is a big bogey. This will cause all the page title and description exactly the same, will be judged as a duplicate page, in which case we should reset all the pages to ensure that the page title is completely different. For example, the author of this station two article page title is completely different:

　　

　　

This step is SEO site optimization of the more important point, please see your own website is not done this.

third, the URL structure of SEO optimization settings

Reasonable URL result settings and optimization can let search engine smoothly crawl site content, on the contrary, the search engine left to crawl the drawbacks of the difficulties, resulting in the site was abandoned by search engines. For the enterprise station, URL structure as far as possible to maintain a clear hierarchy, such as product column content and news column under the content to keep in a different directory, and it is best not to be placed in the same level directory, although placed in a similar directory to shorten the length of the URL, but it is difficult for the search engine to classify information The hierarchy should be set like this:

　　

　　

This ensures a hierarchical structure that is friendly to the search engine while also beneficial to the user experience. In addition, the static URL is also very necessary, static URL results more conducive to crawl, which is recognized the fact that the static URL structure should be such:

　　

Do the above two-point settings, in the URL structure optimization is about the same.

　Four, the navigation structure of SEO optimization settings

Clear navigation results can not only enable search engines to crawl deeper pages, but also allows users to find the first time the required information. In addition to the navigation bar, but also to note from the home page to the column pages, content page navigation. The navigation settings on the section page are as follows:

　　

This can be guaranteed from the column page back to the homepage, and "Home" this anchor text is best replaced by the main keyword, such as the author of the above set method. For the classification product navigation settings within the section page, it should be set to the structure shown below:

　　

The same way that the same news columns and other columns are set up.

　V. Construction of the internal link of the article

Internal link construction of a better site can maximize the search engine to the site's crawl volume, spiders come to an article crawl after this article can follow the link to crawl other articles, and the structure of the internal link is really need to have a certain technical content, not casually add an anchor text on the matter. For example, the main keyword anchor text linked to the first page, as follows:

　　

　　

And the article inside also want to set link to other pages anchor text, link text with you want to link to the title of the article, such as set it:

　　

　　

At the bottom of the article also have the "Next" setting:

　　

Similarly also to set related articles, the latest articles, hot articles, in short, to maximize the spider to create a good crawling path, so that it as much as possible to crawl page information.

　　Six, other details of the optimization of processing

For other such as a variety of label settings you can find a lot of relevant articles in the A5, here will not repeat, these details of the treatment seems simple, in fact, there are many doorways, the next will be dedicated to this writing a detailed optimization of the topic.

For a novice SEO, take a business station can do the above I wrote a few, basically the station optimization can also play 80 points, more details and targeted research or need everyone to dig and practice. I think, in the SEO industry to do the best is not the technology has many cows, but the details of the grasp and deal with more in place. This article by the LCD Mosaic www.vdink.com original, Welcome to reprint, at the same time hope this article can play a role in arousing SEO experts to share the spirit.