Smart electric cars are just going to get dumped.

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In recent years, intelligence has swept a lot of industries. Whether it is mobile phone and related accessories, home, car, or unrelated hardware products, do not add intelligent elements, it seems to be the wheel of the times have been ruthlessly run over, and then abandoned by the market. It is in the rush to be market, consumer recognition, access to soar opportunities, more and more intelligent products appear in front of us. Whether the traditional manufacturing enterprises to intelligent transformation, or the start-up team based on intelligence, all have enough to talk about.

Among them, the smart electric car is to be mentioned, is attached to the intelligent Halo products. Electric vehicles in the earside topography, such as the North Central Plains a large number of popularization, the development potential is great. If you can rely on the intelligent East Wind, accepted by the market, recognition, profit, development potential than the fierce competition of the smart phone is much larger. However, now the Smart electric car is too "too", really will be as the enterprise expected to be hot up?

Intelligent innovation in the initial stage of dislocation

Although mega-cities now have a ban on electric vehicles, but as a just need, electric cars are still in the country everywhere. The brand of electric cars is countless, the competition is extremely tragic. The result is a rapidly changing electric vehicle. However, in contrast, the core competition of electric vehicles is also in the traditional direction of brand influence, battery technology, shape design, endurance mileage and so on. Even if more and more electric vehicles are added to show the display of speed, mileage and other messages, it is only a simple and differentiated choice.

Under the pressure of increasingly fierce competition, electric car companies are looking for new breakthrough direction. However, it seems that after the introduction of the calf intelligent electric vehicles, electric vehicle enterprises have suddenly realized that the focus on the intelligent level. Breakthrough direction once found, natural hard to live in the electric car industry for many years of "old fritters." So we see that a variety of smart cars in the banner of the listing. Even if they didn't catch the first wave of electric car companies, it is also known as the Intelligent Electric vehicle is in the research and development.

But because of the electric vehicle intelligent start too late, at present almost all of the electric vehicle enterprises are still in the groping stage, so for the electric vehicle to add intelligent halo also seems to be somewhat puzzled, can only be in accordance with their own feelings to go, the whole industry has no unified thinking. Therefore, the intelligent innovation of electric vehicle is still in the initial stage, the positioning is very chaotic.

At present, the intelligent electric vehicle is mainly concentrated in the addition of GPS module, remote control of the app to achieve vehicle management control (such as the remaining power information, weather information, vehicle tracking records, etc.), lights remote control, add to the phone charging USB interface. And these and users in the hearts of true intelligence far from, not to mention with a variety of tall smart home products, even compared with smart phones, the degree of intelligence is not enough.

And these smart features, many of the icing on the cake. Without them, can still enjoy the convenience of electric vehicles, with them, now is nothing but to install X, pull the wind just. The confusion of positioning, so that the intelligent electric vehicles still have a long way to go.

The traditional enterprise, the industry new ding each have each difficulty

Currently, there are two representatives of smart electric vehicles. One is the strong in the traditional electric car business-Emma, the other one was founded by Li Yinan, the cow power technology. Traditional enterprises and industry new ding, hand over the smart electric vehicle answer now does not look perfect.

Emma held a press conference in mid-June this year to announce the signing of the first fashion alliance in China's electric car industry, with Bosch Motors, new tires, Tian-li batteries, and lithium-ion batteries. Emma has even said that it wants to be an "apple" in the electric car industry and to publish the M2 "China's most beautiful Internet + electric vehicle". But the so-called Internet + electric vehicle, but is focused on ergonomics and shape design, almost with the Internet, intelligent no relationship. Just wearing the "Internet +" coat, still with the traditional core as the main competitiveness.

And cattle point technology launched the Calf electric car, in the previous period of time sensation, causing many concerns. But to be realistic, the various intelligent functions added by the calf electric vehicle can hardly draw the interest of the user, and the value of the skin is very low, which is inferior to many electric cars in the market. Lithium batteries are just a lead, but they are out of the original idea of a smart electric car.

Can be seen, whether traditional enterprises or the industry new ding, in the development of intelligent electric vehicles, the promotion of each have their own difficulties. Traditional enterprises face intelligent, powerless. Eager to embrace intelligence, but do not know where to start, can only be intelligent as a gimmick. The industry's new ding, although in the degree of intelligence has exceeded, but the practical significance is not big. Even because of the rush to the horse, causing problems, the calf electric car now appears "00 problem"-Calf N1 screen display "00", Automatic lock dead, can not start, resulting in delayed delivery. And, in the form of design and other aspects of the lack of. Even in order to survive, to give a very high price, not for the user to accept.

Don't be smart, not all of it.

It took 30 years to evolve into an intelligent system that is now almost omnipotent. Even after the launch of the first-generation iphone for smartphones, it took eight of years to start. And the electric car industry, but seems to want to complete a night from the traditional to intelligent collective turn. The step is too big, it is easy to pull that what ah. Smart electric car is a constantly groping products, and the previous electric vehicle products have a great difference, it is not to add a little bit of intelligent function can pull the tiger peel big flag.

In addition, the most important thing for electric car companies to pay attention to is that intelligence is not everything. Do not think that the addition of intelligent Halo can get up, thought to catch up with the footsteps of the Times. Traditional battery technology, shape design, product quality and so on can never be relaxed, they are still the core standard of user choice. Just like smartphones, there are more features, unstable quality, and no user pays. (New discoveries of science and Technology, Constantine/Wen)

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Smart electric cars are just going to get dumped.