Smart hardware: breaking through the era of Innovation

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On July 6, 2014, the second "China smart games" jointly sponsored by Sohu it and Sohu digital was held in Beijing. This unprecedented industry event was attended by all hardware manufacturers, hundreds of authors from Sohu it self-media were also invited to attend. As a senior hardware product enthusiast, I was invited to participate in this event to experience the latest hardware products of various manufacturers one by one, the functions and experience of these hardware products are also recorded.

Objectively speaking, the hardware trend brought about by this event is positive and meaningful. In particular, some smart hardware manufacturers have made technological changes and explorations through this event, it has a certain promotion significance for the entire industry and the manufacturers themselves. In addition, such a grand event also directly helps industry exchanges, business cooperation, and other work.

Smart games: an era of smart hardware

At this summit, apart from a series of well-known smart wearable devices such as Moto 360 and Samsung Gear, the launch of VR helmets, somatosensory game devices, smart home and other products also added a lot to the event. In these products, wearable products are not only in line with the development trend of the current era, but also through the collection of o2o and IOT methods, in addition, this summit added a more trendy sense of technology.

Wearable devices such as Moto 360 and Samsung Gear are integrated with the smartphone operating system, so that users' communication needs do not depend solely on mobile phones. When incoming calls or short messages arrive, these smart watches have corresponding prompt functions. In addition, sports monitoring and physical fitness records are shared by these smart watches and other smart wristbands. However, compared with these smart wristbands, smart watches are much more powerful.

In terms of product design and experience, each manufacturer regards comfort and beauty as the goal of product development. Especially after solving product technologies, user experience is becoming the killer of market competition. In fact, on-site display of the moto 360 and other smart watches in terms of design and experience, has given consumers a great amazing feeling. The occurrence and change of this phenomenon is the result of technological changes and influences on real life.

The formation of this situation depends on the current loose and free market space. In addition, with the maturity of information technology and the popularization of Internet applications, most smart hardware products have a vast market demand, and the Technical and Solution Problems are also solved accordingly, more and more manufacturers begin to have new development opportunities in this field. Therefore, from this perspective, it is not difficult to see that smart hardware devices are currently entering a new era.

Market Competition: technology and experience determine the future of Products

In terms of the current loose and free market development space, smart hardware manufacturers in this period have better opportunities than any other time. Therefore, they are pursuing product innovation, technology, user experience, and other challenges, it is precisely what these smart hardware manufacturers are currently trying to solve. However, the competition between technology and experience is also becoming the focus of most vendors.

Huawei honor 6 mobile phones are on the ultimate path in this regard. This flagship host launched by Huawei glory in 2014 uses the blockbuster 8-core processor Qilin 920, which is the world's first mobile phone that has run 40 thousand points, providing a smoother operation experience. At the same time, it also provides network support up to the cat6 LTE standard, and the maximum theoretical download speed is as high as 300 Mbps. You know, the just-released iPhone 6 is only the cat4 standard. In addition, it is equipped with arm's Mali-T628 quad-core GPU, 3 GB of ultra-large memory for multi-task operation without pressure, 5 inch 1080p screen on the visual experience is also no pressure, this new generation of smartphones has reached a new peak in terms of performance. It is understood that glory 6, as the flagship model of Huawei glory for the year, has been sold out every time since its launch, and it is no wonder it is so popular at the scene. In multi-screen interactive games, the performance of the glory 6 game has been experienced in the war zone, and you have to lament the speed of development of mobile phones in China.

In addition, the most attractive products are the virtual reality configurations launched by Sony and Samsung. Although these products still need to be improved in terms of shape, they can already meet most of the actual needs in terms of functions. For example, you can see objects and movements in virtual reality with your eyes. This experience may be a new feature of the digital experience in the future.

The main work of the moto 360 smart watch is full of praise, and the shape of the traditional mechanical watch is brilliant. Especially in terms of product function experience, this smart watch does not affect the product experience due to a small watch screen, after matching, the user feels like a combination of technology and art. At the same time, through in-depth customization of the Android Wear system optimization, users can use this smart watch to experience the Needs of the Internet, communications and other applications.

Most of these smart devices that have been listed or are about to be listed start with the actual needs of consumers who are most concerned, and strive to provide users with the largest demand solutions through product functions. In addition, in terms of product design and accessory parameters, these products also have a certain degree of focus-either through top-level product components, to give users the best performance experience; either through exquisite craft design, the user is given a new visual experience.

As science and technology develop increasingly, a single pursuit of big and comprehensive things is not a long-term plan. On the contrary, the direction of small, refined, small, and beautiful is the direction of intelligent hardware, from the perspective of the Summit, such theory is becoming a reality. The author even believes that in the future competition for smart hardware devices, experience may become the most important weight in the future competition for smart hardware products.

Cold thinking: breakthroughs and innovations in smart hardware

As a professional hardware Exhibition jointly launched by Sohu it and Sohu digital, the "China smart games" is indeed of great help to various manufacturers in product presentation, Business Negotiation, marketing, and other work, some vendors opened their products through this activity, and pushed their own technologies and cutting-edge ideas to the audience. For most manufacturers and users, such activities are of great significance as a way to build communication.

However, as an industry event focused on smart hardware, the product breakthroughs and innovation issues brought about by this Summit should also become a major concern of most smart hardware manufacturers.

The first is how to innovate, that is, to create products with novelty and highlights. This is a problem that most vendors need to think about directly. Judging from the current participation process, most manufacturers are still limited in the field of intelligent hardware, such as conventional health monitoring and somatosensory equipment. But how can we develop new directions beyond these fields, this is a question that most smart hardware manufacturers need to think about.

The other is how to improve competitiveness. For most manufacturers, smart hardware is indeed a sunrise industry, but how to surpass other competitors in this field is also a concern of most manufacturers. According to my observations, most of the manufacturers currently engaged in smart hardware devices have little difference in product functions, and some even overlap, such as smart wristbands, currently, almost all smart wristbands on the market share the same functionality.

In addition, how smart hardware vendors can upgrade to new fields in marketing, PR, and other fields is also a serious concern for most smart hardware manufacturers. For smart hardware manufacturers, only products that truly exceed the needs of users can be accepted by the market and selected by users.

Perhaps we can maintain our expectation and confidence in this expectation.

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Author profile: Zhu Yu, the first batch of Blogger authors in China (11 years of blog writing experience), well-known opinion leaders, Internet media people, one-by-one media company creators; long-term attention to Internet business trends and case studies, he is engaged in fields such as TMT, mobile Internet, e-commerce, brand communication and management, and home appliance digital. He is currently engaged in PR, marketing, and brand management. Personal Account: izhuyi; personal public platform account: zhuyiweixin

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Smart hardware: breaking through the era of Innovation