SME website e-commerce Breakthrough user experience is the key

State Ministry of Industry in the latest "E-commerce" Twelve-Five "development Plan" clearly pointed out that by 2015, E-commerce turnover will break through 18 trillion yuan, at the end of 2010, E-commerce turnover close to 9 trillion yuan, at the same time, the current frequent use of e-commerce SMEs have exceeded more than 50%, As China's Internet consumer groups proliferate, at present, China's network consumer population is close to 150 million, and in the next five years, is expected to close to 400 million, by that time China will become the world's largest e-commerce market, for SMEs, this will undoubtedly be the biggest business opportunities, it is reported that 5 years later will have 90% Engaged in Internet e-commerce marketing, small and medium enterprises How to find E-commerce breakthrough, user experience is the core.

Baidu at the earliest launch of the Baidu bidding services, Robin Li to Baidu bid service has clearly pointed out: "Competitive bidding service when the enterprise self-confidence of a change, who has information on the market, who has the confidence to spend the first page of Baidu to pay the top!" From the rapid development of Baidu these years can be seen, this dares to the user experience to challenge the service, has accomplished many small and medium-sized enterprises, along with the big enterprise to enter the Baidu bidding, the bidding service also highlights its weakness, a kind of payment method, everybody is in use, the price is high, the profit space gradually reduces, loses the original significance, and this opposite , those who always have a large number of users of the site, the profit has climbed year by year, so that the user experience to do well, more lasting than the effect of the auction, then how to do a good user experience it?

First of all, the website should have the correct operation thinking, the simpler the better. The end of last year, the outbreak of large-scale Web site account leakage events, and even related to some e-commerce sites, so many sites in the user registration began to strengthen the precautionary measures, a user registration of a website account, usually as cumbersome in the bank account, the user's security considerations are worth advocating, but, Have not taken into account the user's patience! For example, in A5 registered members, very simple, only need to add the user name, email address, and password can be, the enterprise site preliminary work is mainly to attract more network users to register, so, the more simple member registration function can get very good user sedimentation rate!

Visit the Enterprise website Most of the users are potential customers, as long as good induction, it is easy to buy behavior. There is a certain interest between the enterprise website and users, this is the most effective means of bonding users, how to let users pay, or to attract their telephone information, which is the center of gravity of corporate websites, users can bring us wealth, then, what should we provide to users? Services can also produce benefits, " Let the user feel the value of this money ", the long-term development of corporate websites, we must firmly remember this point. Many have a certain well-known brands of enterprises, lower end of low-cost routes, began to obtain a certain market, but, as users of product feedback, and soon this product into unsalable, brand and user experience, the equal sign, more in line with the consumption concept of Chinese consumer groups!

Let the user feel their own value. Everyone has a strong sense of value, every industry has the leaders, the same user through the enterprise website and Enterprise Communication, in the talk of business at the same time, let the other party feel their sincerity, a successful sales, is the completion of the sale, each of them have a deep impression, but also the situation of mutual win, users have the same demand , there will be another purchase behavior, at the same time, any industry is relevant, whether it is to provide commodity services or to the user, always let users feel his value, and constantly deepen the impression, and thus establish long-term cooperative relations and achieve mutual win.

Have a sober position on the user. The product target customer base of any enterprise is certain, therefore, do not spend energy and time on those who do not target customer base, at the same time, different users of the purchase ability is also different, and the user's professional degree of the product also has a very big difference, so the enterprise to the site users should establish a file, and then set a series of standards, Then the user categories, but also to achieve the maximum value creation.

Luck is also one of the essential factors in corporate Web sites. Hao123 opened the navigation Web site, finally by the Baidu Heavy purchase, where the customer prudential goods spent heavily to promote, in the Internet E-commerce market has not found a good profit point, and the back of the operation are the same person, really should be an old saying: "Inadvertently inserted Willow Shady, deliberately demanding not!" The internet happened so many things, businesses do e-commerce, but also need a little luck, like 360 and QQ 3Q War, is the QQ blocked 360, or QQ to fulfill the 360, the mouth is different. For small and medium-sized enterprises, if there is even such a chance, just like song Dandan sketch that line: "I asked CCTV to kill me!", the result is not only silent, but more rising!

Respect the user experience, is the SME website E-commerce access to the key to the development, only the recognition, can have the sale, only need to obtain a large number of users, the Internet can not see people, the ultimate transaction behavior is a person, this is the wonderful place of the Internet! User experience, E-commerce is always the most important, the core of the heart! Go blackhead shrink Pore: http://qudouchanpin.5d6d.com start A5, reprint please keep link!