SNS user experience and product design ease of use and affinity

Article Description: China SNS user Experience design analysis and interactive analysis.

With the rapid development of Internet industry and the rapid development of electronic industry, People's social networking seems to be inseparable from the network, which is the rapid development of SNS.

From open QQ space to pay attention to the dynamic of friends, recent mood how, to go to everyone on the internet to find a long time do not contact classmate friend, go to work idle to happy secretly dish hair harass Sao, go to white society to listen to music, read newspaper, do test, try Luck, calculate lucky.

Today let us take the QQ space as the guidance, the common discussion Chinese SNS user experience and the product design usability and the affinity. Today's QQ space of interactivity and experience are relatively strong, as early as the launch of the room that will, pure is their own space, write a log biography of photos. That's all. To today's personal center and the interaction between friends, the most timely access to friends of the dynamic and mood, but also China's SNS Leap bar. Start with the personal center, talk about the experience design of SNS in China

The above is everyone, happy, QQ release the mood of the interface.

Comparison:
1, everyone and happy to use the click of the input box directly out of the expression design, reduce the user's operating procedures, you can choose to use their own expression, and QQ space mood release, there is no expression of this function.
2, everyone and QQ space have a quick share of pictures, video and web site link function. However, in the design of the QQ is a bit old-fashioned, click on the icon below display a functional area, you can turn off. The operation is in accordance with the conventional, easy to start. And everyone design although very unique, click after the prompt can be directly in the input box input

But I tried a few of them without success. The occasional test to save success (PS successful time, share links and add the site's introduction, there is little meaning). In addition, in the sharing of photos in the following image of the interface, according to the use of the general in the lower right corner should have a certain release button, I instinctively in the lower right corner did not find a button, but later on the above, this has violated the use of conventional. QQ space to do is very good.
There is also a question, you need to click the icon and then the box above the input link is valid or at any time, this part of the experience and interaction estimates need further study. Happy not to have this function. A few button points open directly after the specific published page.

Review:
QQ space is relatively more modest point. In line with the user experience, but also easy to operate, the operation prompts more.
Renren, seemingly want to give users a better operating experience, but counterproductive. The operation set a bit against the general, some operations are too vague, ease of use.
Happy, the function is relatively few. Simple function brings is concise, where to send the log to where, very clear, experience is also good. Perhaps this is in line with the positioning of the net, mainly for white-collar workers, fast-paced, high efficiency. When and where to do something. Unambiguous
QQ later also introduced the function of check-in (as shown below) the number of days to sign in, you can use more and more expressions. To some extent stimulate the user's some kind of psychology. But it is debatable whether the user will stick to it. And the sign in mood UI design is also very good. Personally think that if the sign and mood combined is more perfect.

Analysis
QQ is oriented to a large user base. A wide range of users, all levels of people have, so this kind of a decent design industry relatively reasonable. Experience and practicality are relatively reasonable
Everyone is mainly from the students to work time of about 1-5 years of the crowd, this part of the people with higher academic qualifications, the use of the requirements also have some improvement. So everyone's experience of this design is also reasonable. It is even more perfect if the usability is stronger.
Happy mainly for the social white-collar workers. As simple as possible, fast operation, the same function will never have different operations. So this simple design is also reasonable. Throughout the net, there is no custom skin, the interface design industry relatively rigorous, generous.

We are doing to improve the user experience design, we must be careful not to violate the user's use of conventional and inertia. instead of improving, they bring about a worse experience.

The above picture is QQ space, everybody, and happy can interactive comment interface.
SNS and the community mainly embodies is the human and the person's online exchange and the interaction, the commentary is also the SNS manifests the interaction one main form.

Comparison
1, the three have used too much commentary hidden way, the difference is that QQ and everyone uses is part of the hidden. And happy to use is all hidden, only show the number of bars.
2,QQ Show hidden comments are used to enter the comments of the person's space, everyone is directly loaded on this page, for fun because all hidden, so click on the comment directly unfolded.

Review
All the fun to hide the comment is to make the interface concise, consistent with its positioning. But ignoring the interactivity of the commentary, the user may not see the comments, or just comment on the comments, but not interactive comments, lost SNS interactive purpose.
On the contrary, part of the hidden, to some extent, maintain the appearance of the page, and experience is also very good.
A method for displaying a shadow-hiding comment. In principle, it is better to allow users to operate on the same interface as possible. Maintain the integrity and operational consistency of the user's browsing page, and try to get more information from the user on the same interface. To achieve a good interaction.

Analysis
QQ space in the maintenance of user access to the integrity and operation of the coherence is still good, whether it is the log illustrations or outside the chain of video, can be in the Personal center to click on the part of the preview, users can also click on the title into the Publisher page to view.
It's a little hard to explain the hidden view of the comment to open the space of the person being flattened.
Everyone and QQ space just the opposite, illustrations and everything needs to be viewed on the Publisher page. If the two can combine effectively, it will be a very good experience design in the aspect of realizing interactivity.

Happy or have to click on a personal page to visit and comment. Perhaps it fits its positioning and simplicity, and can add a little bit of ease to its positioning, such as the experience of an operation on the same page.

While interacting with the user, you should maintain the integrity of the user's browsing page and the consistency of the operation, so as to allow users to get more information in an interface

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