Software Development-> Marketing

I am a programmer. How do I learn marketing?

If you do not have a good marketer, it may be painful to start the marketing work, and you may not even know where to start.CodeIn the same way, all kinds of code are in front of you and you don't know what to learn ).

Remember,ProgramIf you can compile the program, you can complete the marketing skills. Here, I borrowed a sentence from Paul Graham, founder of Y-Combinator: "It is much easier to teach developers to do business than to teach businessmen to learn development ."

I bet, a marketer reads this articleArticleYou can also click on a programming link. It is absolutely impossible to learn programming, but programmers can learn some simple marketing skills. Next we will introduce several tricks to programmers to improve their marketing skills.

Written by Patrick McKenzie.How to Make Google do your marketing for free(English), get strong recommendations from everyone.

Gabe'sTractionbook.comA large number of developers and non-developers are surveyed and asked how they can obtain the Top 1000, top 10000, and top 100000 customers. The question mentioned in his book may be exactly what you want to ask.

MixergyIt is basically the same as Gabe's website. The results are obtained after a large number of surveys to help programmers conduct marketing. The difference between mixergy and Gabe is that there are more real cases in it, and programmers can learn from the experiences of their own products.

In addition to reading their experiences, you should also pay attention to how they get the audience (in different ways), how they blog, and how people find their articles, how they interact with readers in comments, actions and tone during conversations, and so on.

Engineering developers know the importance of success under the guidance of benchmarking and maximization theory. There are many successful people on the Internet, such as sterling silver. They publish their own entrepreneurial and marketing stories online to learn and exchange.

Paul, lan, And I have recorded a video titled how to get the top 1000 consumers for startupplays. Although it is a paid video, we can make more money through marketing in the future. Tech2ipo also has many wonderful entrepreneurial stories, which are worth your reference.

You only need to click a few times to start your own marketing path. By the way, don't forget Quora (Please use zhihu in China). There are many successful marketing "programmers" on it ".

Like a project, the key to success is not to understand everything, but to understand what to understand. Developers are the easiest to enjoy success. They have the technology and learning skills.