Software ease of Use article share second article-Mobile usability: A classic experiment

How long do you think it will take to find a local TV program for a certain time on your phone? 20 seconds? 50 seconds? 2 minutes?

This usability experiment, which first appeared in the 2000,

In the 2000, when a smartphone appeared abroad, the test contained two content: 1, use the mobile phone to view the day's weather forecast, 2, use the mobile phone to check the local TV program for a certain period of time. When you experiment, you first estimate how much time you need to find out, and then record the actual time spent and compare it.

The experiment began with the advent of WAP phones. At that time, there is no apple such a smartphone, WAP is a relatively simple mobile phone, can check the weather, TV programs, but spend longer, a week after the experiment, many people (70%) said no longer use this cell phone, and soon it withdrew from the market.

It takes an average of 1-2 minutes to complete a task.

After the company has been doing experiments in this area, the first few years of smart phone appearance, many mobile phones in 2 experiments are still very slow, it takes 3-4 minutes, because the corresponding platform has not appeared.

09, the beginning of the advent of the Internet mobile phone, at that time can not be perfected, check information must also use the Web browser on the phone.

Now it's not the same, open the phone, only with the network connection, do not need to deliberately query to see the local weather forecast.

The results of the experiment have improved a lot since 2015. Recently we did the experiment and found that the weather was very fast. Viewing a specific TV list is slower and requires a browser to find it from the appropriate website. Time difference is big, 1 minutes to 2 minutes have.

It can be seen that if it is not the existing function, the search is still relatively troublesome.

Experimental results table:

	2000 (London, UK)	2009 (London, UK)	2015 (Mainland China)
View Local Weather	1.9-2.7 (min)	4.7 (minutes)	0.1-0.2 (min)
9 o'clock in the evening a TV program	1.6-2.6 (min)	3 (minutes)	0.4-2 (min)

The 07 Apple mobile phone began to appear, it will increase the user's ability to surf the internet a lot, and then become more and more progress.

For the time being, there is still a lot of room for improvement in terms of ease of use. Enables users to find the resources they need more quickly.

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Software ease of Use article share second article-Mobile usability: A classic experiment