Solve the problem that cannot generate traffic

All Internet users know what traffic means for the Internet industry. Therefore, how to generate this traffic and how to obtain it has become a major challenge for the Internet industry. Traditional businesses also need traffic and popularity.

All Internet users know what traffic means for the Internet industry. Therefore, how to generate this traffic and how to obtain it has become a major challenge for the Internet industry. Traditional businesses also need traffic and popularity. without traffic and popularity, it means that there is no income. this is the ultimate truth.

How to get traffic? We try to explain how traffic is obtained from the following aspects:

I. positioning

One undeniable fact is that, in the back of a bunch of women wearing black stockings on the street, if Feng Jie is wearing a long white dress, there will certainly be more people looking at it. Why? What do you know? It is actually a difference.

So what should we do in our actual business operations? Is a project packaging problem. For example, if a mobile phone is also used as a fake phone, a mobile phone can be used as its own anti-radiation phone, and a mobile phone can be used as a waterproof phone. a cosmetic phone can be used as a traditional Chinese medicine Security care, like the one in Libai, the one that tells "don't hurt your hands" is also the first brand of Meiying .. In short, you have to have a demand point. although there are many products, the main publicity point should have such a special and special word, so that users can form memories and be easy to recognize.

In fact, this is the idea of brand operation. In the previous article, we mentioned that brand operation is actually to awaken the memories of users and resonate with users so that positioning can be embedded into the hearts of users.

Positioning is the basis of traffic! A beauty can attract more people's eyes, a good positioning and an accurate positioning can attract more users to access. Therefore, positioning determines the traffic, which is the foundation of the traffic!

II. products

From the perspective of traffic acquisition, the product is an internal driving force. I have seen that parents educate their children and always want to replace their children to think about problems. as a result, they almost don't know how to do things. I have also worked as a teacher. during my years as a teacher, I found that it would be much better if I had to let the students discover their own development, and the score is very good. At first, I did not understand what was going on. later I learned that the development of the students is the foundation, and the external promotion is the end, the potential and motivation of its own development is far greater than that of external things. If he can't understand and discover his own power, then how powerful the external power can't change his mind. Naturally, we cannot achieve the greatest development.

From this, we want to create a project. The so-called marketing and promotion are all external things. If you do not have any power, potential, or motivation, it is also empty talk about spending more money on external promotions.

What is the inherent potential of commercial projects? Is the product itself. Physical stores talk about the selection of categories, the display and decoration of stores, etc. Internet projects refer to the simple and intuitive design of website products, the reasonable setting of sections, and the emphasis on products. These are the potential of attracting traffic. Judging whether a project can attract traffic depends on whether it has the potential in this aspect.

What is the internal motivation of commercial projects? In Internet projects, marketing methods are designed. I have mentioned more than once that the website construction of Internet projects should focus on the design of the self-marketing system and the self-circulation system, this is the foothold that determines whether the development and operation of the project are effort-saving. Tang Taizong once said: The water can carry the boat but also the boat. users are the water of commercial projects. we need to use the self-marketing system and self-circulation system to guide users. Simply put, we need to give users a lot of expectations, let them have a clear and simple process of participation, and do not set the goal too far. it is not easy for users to get the goal at their fingertips without any effort. Inspire users. The self-marketing system and self-circulating system of the website itself are like a user's illness. website designers should consider every user as a virus to allow viral marketing between users.

From the perspective of traffic direction, the product's potential and inner power are the largest generators of traffic. If it is used up, it will be like an atomic bomb, and it will generate unparalleled power.

3. external promotion

Positioning and products determine the internal driving force of traffic sources. the rest of the time should be said to be the pull of external forces. As people develop, networking is an important condition for success, but the most important thing is yourself. First, you must possess this capability. otherwise, even if you barely succeed for a short time, it will break down like a soap bubble. The same is true for projects. if those settings are not well configured, even if you pull a lot of traffic, it will eventually be lost, this will fall into a vicious circle of constantly buying traffic. I don't know if I can't hear this sentence?

1. Weibo and social media

Sun Tzu's Art of War: Potential and profit-driven. What is the potential benefit? It is good at using the potential energy of others and converting them into their own kinetic energy. At this stage, there are indeed a lot of resources that we can borrow for free for promotion. For example, Weibo is essentially a media platform, and each time only a few words are sent, this determines what Weibo operations need to use (for more information, see "try to play viral marketing"). If you are a small e-commerce seller for the first time, you can initiate several activities on Weibo or social media to make traffic for your website.

2. encyclopedia and Forum

This is about the acquisition of natural traffic. To obtain natural traffic, you can learn how to use SEO keywords, learn how to do anti-chain of internal and external links, increase the number of indexed websites, or go to the encyclopedia to edit popular words, by the way, you can also click the forum to add your own website link or something. However, this method is quite old and has poor results.

You can also learn to write articles or ask people to write articles, expose your website, and use the power of others to increase traffic for your website at a low cost. You can also play QQ groups around and make more interesting pictures. do you still remember those pictures of Anxi Tieguanyin? This is the viral marketing of images. you can try it out.

3. ad placement and CPS Network Alliance

If you want to save some effort, you can try to buy website ads on a website such as Internet co-op or Alimama and publish your website ads to other websites. However, this is not the case: high cost. Another way is to cooperate with CPS, pay a fee or make a commission based on sales, so that the CPS people can help you with your work, and then you will keep your order steadily.

4. brand operation

Brand operation is not a simple and single operation promotion method. It is a systematic method. From the optimization of positioning to the extraction of core points, to the psychological research of the target group, to the locking of the target group, to the selection of specific methods, it is only after careful consideration.

This is not a type of whining with silly money. It is necessary to fight without preparation. In addition, it is a prerequisite for winning the first battle before the launch. This is also true for commercial brand operations.

Summary:

Write so much. At noon, a friend of mine joined me as a traditional enterprise and asked me about the traffic acquisition method of operation. I told him the following thing: Operation promotion, traffic acquisition is like a pressure well. The method of getting water from a pressure well is to first inject some water into the pressure well for guidance, and then let a steady flow of water come out. The same is true for traffic acquisition. The key point is: have you performed the early-stage traffic direction? If it does not work well, you have to think about whether it is a problem with the device itself.