Some details about trading small and medium websites

2007, a transition period of personal website development, because the SP Alliance and the Alliance platform gradually sank into the trough, the personal website profit also steep drop, some traditional industries and the merger of the major websites, prompting the current personal site before the transaction, the current monthly occurrence in small and medium sites before the transaction more than 5 million yuan.

At present, the sale of personal stationmaster, there are some cheating and cheating behavior.

the deceptive behavior of traffic

The core of the website transaction is the traffic cheating, at present the main sign of traffic is statistics and alexa,alexa cheating many skilled people can brush, the cost of statistics, one is to buy some of the pop-up traffic. In this aspect of prevention: 1, query its flow of source and flow distribution page, from the ratio, and then some of the source of the flow of clues, point out, can find some clues, but also from its page clicks, Interactive participation degree, part of the advertising yield, PV to evaluate the authenticity of the site traffic.

Partial cheating case: Person sells the website aaa.com but he sells the aaa.com before, will refuse the website bbb.com the whole station jumps over, flushes the flow, from its flow statistics the first 2 months can come out, suddenly day, the flow rate from 10,000 to 20,000 IP, and 60% above all is the direct input, You can determine the day there is a large flow of the jump to the home page.

Entreat sell an industry-class website with 3,000 IP, up to 100,000 yuan, but statistical analysis, the antecedents, and so are normal, analysis of the page, actually has a page search has 500 IP, point into a look, is a high click of the entertainment keyword is searched on the home page reason, so the buyer will price to 10,000 yuan.

A movie website that a c buys, 30,000 IP per day, found that from the big Web site navigation hao123, such as the guidance of well-known sites are very many, trading time, buyers more simpleton, these web site and name station why will link it, this site recommends whether the seller is paid for one months of advertising. Later, the seller also admitted that the purchase of Hao123 month ads included, the initiative to reduce the price to half of the transaction.

A ding sells a literary forum, up to 30,000 IP, statistics, Alexa can not see the problem, but we found his post is very many, one day tens of thousands of posts, mainly or collected, and in the literary webmaster Industry webmaster asked, no one knows this station, in general, can reach 30,000 IP, are concerned about, But no one, finally in the transaction when the seller also admitted to put in some plug-ins pop-up forum.

Traffic fraud, generally from the Alexa fluctuations, statistical fluctuations, are easy to analyze, the other buyers can also solicit specific areas of webmaster recommendations, can basically find some problems. can also search for the name of the seller, telephone, and domain name, can find some problems from the search. There is also a point, baidu index can be searched for its domain name and the name of the site, to see how the index effect. Generally better site index has a certain proportion. Http://index.baidu.com/main/word.php?word=admin5 This can also serve as a reference basis.

fraudulent acts of ownership

This kind of sale, the ownership is not the seller all, but the seller also takes to sell, or directly to collect the deposit the behavior to deceive the buyer. Examples are more.
Person sells a domain name and a website. Buyers see this price is very cheap, and sellers can modify the home page, can control the server, after our intermediary identification, the seller for a hacker, black a server, took someone else's website to sell.

Entreat, is also at a low price to sell an entertainment site, 10,000 IP, the price is only 4000 yuan, but in the buyer contact him to buy, he worried that buyers do not buy halfway, their own losses, so asked buyers to pay 500 deposit, and then fled, disappeared.

A c, sell a website, the buyer found that, C does not provide a complete procedure, found that it is a perfunctory program problem, a survey only found that, C only control domain name, is not the sole owner of the site, is 2 of people to the partnership of the site, because of differences and alone to take out to sell.

A ding: Sell a website, price, what other all talk about the appropriate time, found in the domain name when the divergence encountered, in with the small agent has a lot of contradictions, domain name can not be transferred out, and the buyer can not get all the ownership.

E: Sell an industry forum, quickly after one months, and components of a similar forum, and the original moderator, and the practice of all copied over, so that buyers damaged.

When buying and selling a website, determine the ownership of the domain name and the site, you must first determine the ownership of the domain name, from the specific domain name Registrar inquiries domain name certificate, domain name owner information, Whois.sc domain name can be transferred to the buyer can control the agency. Must determine whether the domain name can transfer, the domain name itself is in dispute. Space of all permissions, the integrity of the program, in addition to the Forum, the Forum administrator is handed over, some special types of Web sites, must sign sellers within how long, can not do the same site or business agent the same business. There are some cases, some sites attack each other very fierce, competitors white-hot, or not easy to take over, otherwise the variable is very big.

Website trading pricing, mainly with the site traffic, site year, user viscosity, site nature, site data, site quality site revenue has a relationship.

discussed separately

With a standard of 1 IP = 1 yuan to calculate

Web site traffic is divided into several, pure search flow, pure natural flow, mixed flow, the higher the pure natural flow, the greater the value. The greater the flow of direct input, the greater the value, but to consider whether the flow of the window, combined with PV and visibility.

The year of the website, is also desire for a long time incense, combined with the extent of the collection, there are web site data, visibility, site collection, site of the reverse chain.

User viscosity, the site's user activity, user participation, the site's brand, the number of old users.

Website Nature, industry site, or entertainment site, is a small area of the site, or a broad spectrum of the site,

Site data, update the situation, the value of historical data, included in the situation. Included in the rankings

Site quality, uniqueness, in the field of ranking, brand awareness, influence. Authority, the situation of the leaderboard.

The revenue of the website, which is directly related to the selling price, is investigated through its affiliate revenue, and some specific income data. The average cost of half of the revenue of the site is about the price of one year's income for the site of the bid, the industry class for two years of income.

buy and sell websites also need to note the following points:

The ease of control of the site, if you buy a website, you control and can not, you are not familiar with the structure of the site, procedures, or the market, not enough to grasp the user, even if it is easy to make money, but not easy to manage, after a lot of problems, find the most familiar with your most control of the site. For example, some new people buy a station, bought a dozens of G data site, and their own server management, and so are unfamiliar, which is very troublesome.

can have time to manage, can buy the site with their own site, do not purchase laborious and their own site is completely not close to, so the management is laborious, can not 1+1>2 buy station to carefully observe, observe his website, his character, the specific situation of the industry, often a purchase, And can immediately let the site quickly up the stairs.