Some personal website monthly advertisement launch experience

Personal website | Some opinions on advertising monthly advertisement

I launched the Forum 30 yuan/month monthly text ads, soon there are many people contact me to put, but some people say their text advertising effect is very poor. There are less than 50 IPs to bring to them every day.
Let's take a look at some simple calculations:
Now ad League general to the click Ads for 50 Yuan/1000ip, that is, an IP click 5 cents. You do 301 ads is 1 yuan/day. According to the normal 20 clicks per day, then your advertising fee is also worth. Picture 100/month, every day has 66 clicks, that also is worth.
In fact, a monthly high advertising and stocks, investment has a little similarity is to see a site appreciation space. If your ad can be put on a growing web site, you'll definitely earn it. For example: When I sold the first advertisement, I want the whole station text price is 20 yuan/month, at that time my IP3000, PV25000, that customer once bought with me two advertisement bit, each two months. Results 10 days later, my IP4500, PV37000, now my IP6000, PV50000 around, no doubt he made big.

First, you want to see if the site you want to advertise is right for your ad. Whether the site's users will be interested in your ads. For example, the outdated users are more stationmaster, then you put the domain name to sell, buy and sell space and other advertising effect will be better than put other ads.
After you have identified the site you want to advertise, you need to analyze some of the data on the site. IP is important, but if a site his IP is 10000,PV is 20000, then such a site you still need to put ads on him? Personally think if a website PV and IP ratio is less than 5, there is no need to put.
Other reference parameters: the number of IP that directly enters the URL every day. (This can be used to determine the value of a website, to determine whether it is a garbage station.) You can also see the popularity of a website)
Then the advertising position and form of choice. Because I have long been engaged in the construction of the forum, so here only to talk about the placement of ads in the forum and the form. For the site due to the lack of involvement, so there is no say.
Text ads, the forum's text ads are two: the top of the text ads and posts advertising. The top text ads will not work very well, highlighting, and bold may be better. Recommend a text advertisement between posts. The ads at this location are easily visible to members of the Forum.
The picture advertisement, the 468x60 advertisement individual thinks is the most suitable, the effect is the best. Of course, the position of the picture advertisement is also very important, if you put the advertisement to place the forum's most right corner position (banner advertisement bit), that effect is very bad. You can choose to put them next to a few buttons, as long as members use these buttons to see your ads. There is also a point to note is that the content of the picture ads, do not do too flower, too flash! Do not think this can be eye-catching, can attract people to see. Imagine your own visit to a website, there is a picture there flashing AH flash, your first reaction is above? --Advertising! You will automatically block it. Isn't it? Ali Alliance to provide Taobao ad click rate is very high, is because of his picture friendly.
If you want your picture ads to get better results, then you have to launch according to the style of the site you have to customize the picture ads, so that your ads and the style of his site, so that his site's members think that your ads are part of his site, which will greatly improve the click rate of your ads.
The last thing to recommend is to post ads, this advertisement does not need more will it, the effect is good.
There is also the Forum advertisement. This many forums are unwilling to open, because there is a bit of deception members feel.