A lot of web sites have a phenomenon, is a number of keywords ranking is not bad, the title does not appear to have any of the rankings of the keyword signs, is not modified after the title of the site will be missing? Why is the ranking of people so stable? Maybe we see some of the most competitive words, Title Description does not contain any of the target keyword, the rankings appear, check the chain is not how many of the word of the description of the text, then what is the reason for it to rank so good? Let me introduce you to a few case studies:
Case a Wuhan SEO egg pain Net as shown in the following figure
This station everyone should be very familiar with it, in the Electric Business Circle SEO Competition won the second place old Chen blog, the title has been modified several times, but the original Wuhan SEO rankings still exist, but also to maintain the first page for some time, also do not know whether the results of my search is regional or national, can only represent personal views, Take a look at one of the keywords in the search title, and the results are as follows:
As shown in the figure above, the search results are in the fourth place on the first page, just my search results, if you are interested can go to the query, oh, the most of the text of the description is the word SEO wuhan, very few contain the title of the current change of the description of the text, or even did not, some time ago changed to egg pain nets, may be modified title is too big, The original rankings have disappeared, at least some of the long tail word ranking is still maintained, its long tail is also a lot of words, ranking is also very good, this is not much introduced, like the study can go to use webmaster tools to check it, the original weight given a new title rankings, not the site title can not be modified, but not too frequent , to be appropriate.
Case two Quanzhou SEO Baidu throat See the following figure
Some time ago also see this site ranking is not very ideal, did not think of a change to this title, probably caused by the webmaster click on the cause of this phenomenon, most of the description of the text or Quanzhou seo this word, the following may add a number of new changes to the title of the chain bar, certainly the weight is still very high, Otherwise the revised title will not have the following so good rankings, look at the following figure:
The result is the first page of the second, do not exclude the regional Oh, only for reference, with webmaster tools to query the weight of a lot of new title related keywords are part of the ranking, this is to do the station long benefits, weight slowly increasing, ranking will also have good performance.
Case three Hangzhou SEO Shenchishu look at the picture below
This site to do the station time is also very long, the beginning of 2010, to change the title last year, do the Amoy type, said Baidu is very annoying Taobao guest, why this site is not k off it? Isn't that a lie? Baidu is not discriminating against any type of site, As long as your optimization means is not on the search engine aversion, general will not arbitrarily K station, otherwise, Baidu is the Niang, a large number of the description of the text or Hangzhou SEO This word, since the change in the title ranking is not very stable, then we look at the title of the changed the ranking how it:
The rankings are good, and most of the relevant are good rankings, there are also some of the previous page rankings still exist, it is conceivable that the weight of the site is very high, do not casually toss the site it, now exchange links to the most of the strokes of the text is a new title of the keyword, the former may be intact oh.
Case four Hefei seo god horse net see the following figure
The webmaster formed a team of their own, some of the local SEO rankings are included in this team members, the first introduction of the egg network is also one of them, pay attention to the author is not their members oh, God Horse is a cloud in the word in 2011 on the fire, like the network of new words of children's shoes know it, Where to think of all of a sudden the word index soared, natural flow will rise up oh. But most of the stroke text or Hefei seo this word, so the ranking is not easy to drop, occasionally also under the fluctuation. Take a look at the part of the newly changed title, the following figure:
On the second page of the first, quite not easy, the original God Horse network ranking there are parts, is generally the weight caused by the domain name age is also very long, there are a lot of relevance of the keyword ranking or can be, the appropriate changes can only explain the title is not necessarily down the right and K, but can get a good ranking oh.
The above four cases are the temporary results of my search, do not guarantee long-term stability, the title of the website can not be changed, not to be changed to the point of random changes, that tragedy, as long as the site weight is very good, the general will appear a good ranking performance, also does not represent the webmaster did a large number of strokes text outside the chain, Hang black chain and other means to get irrelevant keyword rankings bar. Reproduced please indicate www.bole110.com original analysis, thank you for your cooperation OH.