Some suggestions for improving website Seo

I used to be a website designer. When I really understood Seo, I had to be very ashamed of my ignorance. Only then did I find myself really not a qualified Website designer.

Now that I have been engaged in Seo, I am going to give my past-a unqualified Website designer some suggestions as a seoer, of course, if the current website designer has the same disadvantages as me, you are also welcome to check the number and correct the disadvantages. In fact, it is unrealistic to say that the website designed by a website designer is completely Seo-compliant, what else do seoer do? What I want to say is that a website designer who does not know Seo at all is absolutely unqualified.

First, we must make it clear that a good website must possess: visual art design, websitesProgramDevelopment, search engine optimization, webpage content writing and Seo optimization, comprehensive website maintenance, and other conditions. Generally, designers only focus on the first two aspects, and ignore the latter part too much.

All right, let's list the common problems of website designers.

(1) website navigation

For better effects, use JavaScript, Flash, or images for navigation.

The navigation bar of the most important Seo website is ruined. navigation design occupies an important place in the whole web design. It carries the most important information of this website, A good navigation method is more conducive to sprider crawling quickly. It crawls the website following the navigation link, so that as many web pages as possible can be sent to the search engine.

We strongly recommend text navigation here. Using Div + CSS can completely replace the traditional practice, and you can also make brilliant navigation and search for it on the Internet. If you really don't want to use the image, you can use the image, but remember to add the alt attribute to the image. Do not use JavaScript or flash because the search engine cannot find the URLs they carry.

In addition, absolute paths should be used throughout the page, especially in navigation, instead of relative paths. I know that many designers generally use relative paths to facilitate local testing, the advantage is that increasing the weight of the domain name is more conducive to search engine crawling. Of course, it can also prevent others from maliciously mirroring your website.

(2) Page Content

A large number of table nesting, a large number of CSS, JSCodeA large number of images and Flash not only make pages slow, loading slow, greatly reducing user experience, but also affect sprider's efficient crawling, this significantly affects the number of web pages indexed by search engines.

Therefore, website designers must:

Try to create a page with a div + CSS compliant with Web2.0. The page title should use the H1 tag, and the keywords should use the B tag, instead of just paying attention to the content in the title and keywords, of course, it is better to note the keyword density and the anchor text on the page. You must add the alt attribute to the product image, and add the title attribute to the link. The words must be concise and concise.

The GIF and JPEG formats on the page cannot be used in disorder. From the perspective of Seo and user experience, the GIF format is suitable for images on the button or webpage structure, the reason is that the JPEG image is displayed row by row while the GIF image shows the image outline gradually. We recommend that you make background images better than GIF images that do not affect the overall situation!

To avoid code dragging on pages, you must learn to use include references for public page columns. CSS and JS Code should be used as file references so that the page content should be smaller than 100 kb, the number of export links is less than 100.

Check whether the link is damaged and make sure that the HTML format is correct. Use the Google website administrator tool to check links to your website at any time. If any link is damaged, delete or correct the link.

(3) website maps and friendly pages

Lower (Be sure to use lower-case letters ).

In short, these play a very important role in Seo and cannot be ignored.

Note the following:

Do not direct the 404 error to the homepage of a website map, which will cause the homepage not to be included;

Create an HTML error page and place the page (error.html) in the root directory of the website;

/Error.html do not include the primary domain name. Otherwise, the returned status code is 302 or 200;

Create a robots.txt page under the root directory so that the background page is not searched by the search engine.

(4) Dynamic programs

The above is about some problems in the webpage performance Layer. A dynamic website still needs a program to implement it. Dynamic Web pages must be "?". Refer static pages to increase the probability of capturing the engine. With personal observation, most of the pages ranked before the search engine are such webpages.

Another important program setting is to set the title, keywords, and description forms for each page in the background. That is to say, each page has a title containing the relevant keywords and long tail keywords, the content in keywords and description serves as a secondary title, so that the search engine can capture the content more conveniently.

(5) host Optimization

The following two may have high requirements for website designers.

Visitors who use stable host websites can quickly open the target websites they want to access. Similarly, when a web robot or web spider is visiting a target website, if the host of the target website is in paralysis, there may be two consequences for the website:

First, the opportunity to be acquired by web crawlers is lost,

Second, the web spider determines that the website does not exist and deletes the website information from the index database of the search engine. Therefore, it is necessary to use a stable website hosting host.

(6) website Transfer

Note: before changing the webpage server, make sure that the webpage directory and files on the target host are consistent with those on the host before the change. After the test is passed, go to the domain name management system, modify the DNS, and point to the IP address of the new host. Domain name resolution generally takes several hours or even longer. During this period, users can access the website's webpage content normally. Even if the web spider accesses the website at this time, it will capture the updated webpage content.

In a word, no matter what you do, you must respect your professional ethics and constantly improve your technical capabilities, to make a profitable website, we should try to consider whether the boss can make money or whether the user experience is satisfactory, rather than simply making a website that can be viewed.