Some suggestions on smartphone application and game internationalization

With the increase in smartphones, mobile apps have also increased synchronously. For many developers who want to apply to the international market. This is a historic moment. How will that be achieved? Here are a few suggestions:

1 start with a sense of globalization, save time and money

It's best to start with the application in the international market. In this way, when the local language is used to save money and time, once into the international market, all the functions of "communication" with the user to localize, including each button, each error reminder, each containing the text of the map and so on. It is easier to get into the world market and eventually to increase the exposure of the product in advance.

At the same time, the mobile phone application interface is also very important. The mobile screen is limited, and when you design the user interface, it must be taken into account that many of the text will increase in the translation process, such as the conversion of English into German, will probably add 30% of the text, so if your application in the bottom of the screen has three horizontal buttons, the localization will have to adjust to vertical.

2) Short audit time is conducive to faster access to the development market

On average, an app will take about five days to pass through the App Store, and the localized version of the app will be easier to pass through. Apple prefers a localized application, and the shortening of the audit time will allow you to enter the untapped market sooner or later. So make sure you're publishing a local version of the Apple App Store in another country.

3 Understand the target country's smartphone use situation, target population characteristics

In general, smartphone penetration and operating systems are important for ROI and extensibility of applications. Before you invest in localization, you need to know how big your potential market is, what your target audience is, what your smartphone uses, and so on.

4 cultural identity of the product

Applications not accepted in English-speaking countries can also be accepted in non-English speaking countries. Some international applications may be very popular in some countries, while mobile gaming may be very popular in another country, before localization, it is important to find out what is more likely to be identified by the target market, and to look at the application ranking so that you know what is popular in these countries and what is unpopular. Then make some unique products.

But when it comes to localizing certain applications, small details can make your product different. Take time and date as an example, in Europe, is the day/month/year, while the United States is the month/day/year, China is the year/month/day. Therefore, we must pay attention to the localization process in each country's cultural habits.

5 Exposure and distribution channels

If you want to increase your income, you must consider some external factors to increase the amount of download and exposure of the application. Companies like AdMob, Appia, GetJar, Tapjoy, Fiksu, millenial Media, Moolah Media, Papaya, openfeint, InMobi, etc. can help you explore international markets, develop new customers, and increase Use of sales.

It is noteworthy that some special companies can help mobile game developers enter the international market. For example, China's The9, Japan's gree, they are with a number of application stores, hardware manufacturers have collaborated to provide developers with the application of a one-stop service distribution. Such companies are also emerging in other places.

Summarize

Be sure to remember the difference between cultures and languages in different countries, when you want to enter the international market, all the differences should be taken into account, there are many users in the world of cool applications or games are very hungry, the internationalization of products for you to develop such customers provide opportunities.

Via TNW