Some thoughts on how to improve the ranking of medical websites and how to deal with them

Believe that have done a medical website to promote the people are deeply aware of this kind of site optimization is relatively difficult, I am also engaged in this work, through personal experience, that causes the health of the natural ranking of the site to improve the difficult reasons may be mainly in the following areas:

　1, the medical profession competition is intense

With the increasing number of Internet users in China, the network has become one of the largest potential market for various industries, the medical profession of course also attaches great importance to the market, especially in order to alleviate the patient's waiting for a doctor to wait, the relevant state departments this year began to call on hospitals to open online booking channels, This virtually again to the medical profession to increase the confidence and motivation of online promotion. So soon the medical profession on the network has formed a very intense, the brutal competition environment, in this kind of environment, each promotion personnel absolutely is using every effort to raise own website rank, sometimes in order to fight against the competitor, even uses some despicable means also at the expense.

　2, bid volume to take a lot of traffic

It is because of the general network to promote the effect of slow, so the medical site to promote the auction began to become popular. In general, this type of website to do the promotion of the core keywords ranked in the top 3 Baidu home, and sometimes competitive keywords, and even 10 rankings, which leads to natural rankings of the site traffic is greatly affected. Although these rankings have labeled ' promotional links ' or ' promotional ' words, but I am afraid that the general people do not know what that means, even did not notice, so this kind of rankings to seize a lot of traffic, especially high conversion flow.

　3, the particularity of the medical profession

In 08 has done a medical website to promote people should know, that year Baidu was CCTV exposed some false medical information, which brought a small impact on Baidu, so soon Baidu to make adjustments, began to the medical industry in all aspects of a certain limit, such as doing bidding promotion, It is necessary to produce a very detailed business license information. In addition, the medical industry some sensitive topics, Baidu is also strict control, which will affect the site's inclusion and ranking situation.

　4, the intervention of high weight platform

With the rise of medical websites, a lot of high weights of health sites, portals, etc. also saw a large business opportunities, they began to open medical advertising cooperation business, which undoubtedly let ordinary medical websites worse, because of the weight disparity, so for the index slightly higher keywords, ordinary site ranking difficult to surpass them. Conversely, and these platforms have cooperation with the website, often can obtain a large number of high-quality reverse chain, or even direct access to traffic. At the same time, the brand's exposure rate has increased greatly.

5, the site optimization is insufficient

may also be due to the medical industry demand quick performance characteristics, resulting in a lot of medical web site almost no perfect, sound optimization team, there is no feasible optimization, evaluation program, so the optimization effect is often not obvious, optimization ideas are not clear, may seoer just beginning contact, vowed, confident, But when you do, you lose faith. I have seen a lot of medical sites even 404 pages and 301 jump are not, and the content is always a big copy of the world, Baidu Spider I am afraid to look tired, and how to good collection and ranking?

So, the optimization of the medical site is so difficult to do, is not to do? Of course not. Now that you know the cause of the difficult, of course, you need to follow the reasons to find ways, such as:

　1, improve the ability to deal with malicious competition

Because of fierce competition, for the medical profession Network marketing team, must have the very good anti-malicious competition means, one of the most important is the hospital brand negative information processing ability, for instance now compares the miscarriage the keyword brush rank, many people will use this brush competitor's negative keyword, There are also some deliberately fabricated hospital negative cases to fight, blackmail competitors. Due to the current network rights of our country is still very weak, so if the handling of such things, it will be a great impact on brand promotion. Fortunately, there is now a platform to report complaints of such defamation, that is ' Illegal information reporting center ', the website is: http://net. China Com. cn/(Avoid advertising suspicion,.) changed it. )

　　

　2, try to avoid and bid keyword ' head-on confrontation '

Because the bidding keyword has the very high match strength, and in order to improve the transformation, the bidding words are generally brand words, treatment technology, the word, so for ordinary websites, it is best to avoid such words, choose to have a certain length of the long tail keyword to do optimization, drip accumulation will slowly effect. This kind of long tail word needs to change the position thinking, from the patient thought to design, and unceasingly expands.

　3, completes the website to record the work

Webmaster should be very clear, this year the state-related departments of the site for the record check very strict, and the medical profession because is very special, therefore naturally receives ' the key care ', if did not advance the website the record, or the website originally has the record to have the problem but did not take remedial measure in advance, that waits to be checked then to deal with, will be very troublesome, caused by the loss imaginable.

　4, to seek advertising cooperation platform

According to their ability and needs, you can choose a number of highly-weighted advertising cooperation platform, such as large health sites, portals and so on, but also must make the best use of these excellent resources, such as as far as possible to do the brand publicity, to promote brand awareness, as far as possible to release high-quality soft text, At the same time also do not forget to do the relevant conversion assessment, otherwise the money spent no effect, the boss will find you trouble.

　　5, increase the intensity of website optimization

Web site in the production, it must be as far as possible to meet the requirements of search engines, for example, address static, structural clarity, there are 404 of pages and 301 jump, etc. if the site has been formed and not easy to change, that at least to do a good job of 3 label optimization, good anchor text optimization, and do a good job address pseudo static processing. In short, whether the site is used to do bidding or other uses, the purpose is to improve the transformation as far as possible, so all need to do optimization at the same time.

The above is my ranking on the medical site to upgrade the difficult and how to deal with some of the thinking, may not be quite correct, and certainly not perfect, so I hope that we have a lot of communication, learning! If you feel justified forwarding, please bring the original copyright address: http://www.jsjy120.com, thank you very much! (A5 starting)