Some views on the ranking of medical website Baidu

Do not know do seo people find no, in particular, to do medical industry friends should have seen such a phenomenon, such as infertility areas, when we search for a certain infertility disease long tail keyword, Baidu came out of the first page of the search results are high weight site of the column page, Especially for that Baidu index is larger than the word, it can be said that the larger the index more obvious.

first, let's take a look at why this is happening:

1, Baidu ranking algorithm more and more attention to the weight of the site, this degree of attention in some cases, or even more than the relevance of the search term.

2, Column page weight is often higher than the specific page weight.

3, the high weight of the site, is now beginning to start the title tag optimization, and tags inside the keywords are directly long tail keywords, and even several, so as long as the column page is included, when the search for such a long tail keyword related information, ranking is very good.

4, Baidu may pay more and more attention to landing page browsing volume, in other words, it thinks that the results of the search if the number of visits, including the site's high traffic, the content is more credible, so a better chance to get a good ranking (' Baidu sharing ' may be one of the ways to provide such reference data).

For such a situation, I think some unfair, especially for the new site, you can say that to get up, it is really difficult, because the new station in the above 4 points, hardly occupy any advantage, this will undoubtedly add a lot of challenges to the station webmaster.

as an SEO personnel, I do not seem to understand the practice of Baidu, such as:

1, it is likely to form a vicious circle of ' rich and poor ' and poorer people. Because if this continues, then the high weight of the site will flow more and more, the weight is more and more high, and the rankings are getting better and more stable, and the new station rankings to mention up, I am afraid it is difficult, even almost impossible.

2, this may not be a good user experience. For example, when a real infertility patient searches for specific treatment costs or methods for a particular disease, occupy the home page ranking are some column pages, click in at all is not the user directly want to understand the content, the user may also want to go to the column page of a big push article inside to find the content that I want, if it is me, I'm going to be in a lot of trouble.

Of course, at any rate, everyone website SEO work has to continue, because you do not do others are doing, that their own rankings will be more dependent on the face of China's largest search engine of any practice, we can only bite the bullet. For example, the high weight of the page to know the column optimization, then we do it, as long as it is included, and then slowly accumulate weight; In addition, the search engine should still be the user experience as the first priority, so I believe that one day we will have a good ranking.

The above content is purely personal opinion, also can say is a personal grumble, everybody look also just. If you think it makes sense, please do not forget to bring my link: http://www.xinxiehe120.com (although I said bad, but still risked the risk of adding their own links I am easy).