Sony now has so many new products

On the afternoon of June 23, Sony group's annual Show "Sony charm Awards" was held in Shanghai. Sony (China) sony Inc., Sony Music Entertainment Corporation, Sony film entertainment Corporation, and other companies in China present their achievements in electronics, music, film, and other fields.

Mr. Hirai, CEO and President of Sony group, arrived at the scene and once again stressed Sony's spirit of bringing both sensory and emotional values to users through continuous innovation, the one Sony concept will be rooted in and co-ordinate all Sony group resources.

Li tianshen, Chairman and President of Sony (China), stressed that China has joined the three major markets of Sony with the United States and Japan. From design R & D, market sales to service, Sony continues to strengthen its operation level in China in various business processes. To ensure and enhance China's position as an important growth and profit contributor to the market, Sony (China) implemented two key strategies in fiscal 2014. First, it improved its brand image through high-end products, second, implement product and market strategies targeting young people.The fiscal year 2014 is a crucial year for Sony to complete its electronic business architecture reform. Many powerful strategic products continue to surprise consumers, includes bravia 4 K curved screen TV, Black Card RX 100 III, Alpha 7 s, new lens camera QX-1 and QX-30, as well as a range of high resolution audio products.

We learned from the press conference that 4 K is still one of the important fields in which Sony's innovative spirit is embodied. Sony's 4 k TV continuously improves its color, contrast, brightness, and sound. It is predicted that the sales of Sony 4 k TV in FY 2014 will exceed double that in FY 2013.Sony also actively promotes the development of the 4 K industry from professional equipment, civil products to content and other aspects. This summer, Sony launched its first player FMP-X10 in the Chinese market to provide customers with high-quality native 4 K content.In cooperation with the industry-leading wasu, Sony exclusively takes the lead in providing 4 K content download services. Consumers can view the high bit rate and 4 K content with native 4 K resolution derived from Sony TV at home.

Since Sony launched its high-resolution audio product (hi-res audio), the number of products has reached more than 20. The category covers audio players, headphones, speakers, mobile phones, tablets, etc. Following the launch of the flagship high resolution music player ZX-1 at the 35 anniversary of the man brand, this autumn Sony launched the world's smallest and all light high resolution music player nwz A-15 and A-17, the two products are equipped with Sony S-master HX digital power amplifier technology and dsee HX digital enhancement engine technology, which can upgrade existing sound sources to high-definition audio equivalent sound quality. Driven by high-definition audio products, Sony's Walkman music player sales in China are expected to grow by 40% this fiscal year.

Sony game products are also making their debut "Sony charm ". Andrew House, President of Sony Computer Entertainment Company, said Sony Playstation 4 has sold more than August 2014 computers and entertainment systems as of 10 million since its launch last year, created the fastest sales record in the history of PlayStation. Sony hopes that talented game developers in China will join Sony's development platform.

In addition, the Sony Life Space UX series also appeared at the "Sony charm" event.This series of products was first available at the CES exhibition in January this year. Through the ultra short focal projection product, the whole wall was converted into a landscape painting, it can also easily project entertainment content and life information to desktops, frames, and other locations to achieve a disruptive Human-Machine Interaction lifestyle. At the IFA exhibition in September this year, the life space UX series launched new concept products, including LED bulb speakers, A light bulb of ordinary size is connected to a smartphone wirelessly to turn the entire room into a space for music. There is also a compact cube waterproof ultra short focal projector, placed in the refrigerator door or bathroom, it can output about 23 inch images that can be operated by touch. Life Space UX reflects Sony's unremitting efforts in pursuing technological innovation and improving people's lifestyles.

This "Sony charm appreciation" event was held for the second time by Sony and once again stressed its important position as the company's strong future entertainment business. At the scene, two video clips from Sony TV and Sony Music companies highlighted Sony's brilliant entertainment content resources.

Sony now has so many new products