SouFun Wireless Supervisor Wang Feng: Internet survival Four principles

SouFun Wireless supervisor, network operation expert Wang Feng (Shandong Jinan people) at 27th 8:30 P.M. in the busy schedule to take time to visit the Shandong Webmaster Network, webmaster QQ Group, and Shandong's 198 webmaster together to discuss the more concerned about the body. I have a little finishing, extract the essence to all of you, hope to help you!

Internet Survival Four principles:

The first principle: The remnant is king

Is the person who left the king wrong? Of course not, that's four words. Why are these four words?

How many websites are there in the early days of China's internet? For example: Portal class website Sina (Sina), Sohu (Sohu), NetEase (163); Vertical portal in the real estate portal Search Room (soufun), Financial industry portal Jinrongjie (JRJ) and (Hexun), literature class site in the starting point (CMFU), Under the Banyan Tree (rongshuxia), auto Love Card (xcar), China Automotive Network (chinacars), business-to-business representative Alibaba (Ali).

The second principle: The Big three websites

What is the most important revenue for your website? Advertising! Advertisers will generally put the advertising costs into the first three players in an industry, also said in an internet industry, if a site in the industry ranked fourth, it is difficult to do. For example, if I am a business and need a recruiter, I will consider that the site has three Chinahr, 51job, Zhaopin. But it's hard to think about a fourth website. (Of course, some more professional web sites are still rich, such as SP's talent Network)
Site survival is the number of users, with the number of users there is advertising, there is income.

The third principle: the details of the king

The characteristics of the Internet determines the user's transfer cost is very low, which is not the same as the traditional industry, such as we buy a brand of cars, if users are uncomfortable, want to change a B-brand car, transfer costs are high. But the cost of internet transfer is low. For example, if this morning I opened Sohu's page found very slow, I will immediately close, and then turned to Sina's page. So the internet is a more attention to the details of the place, can say who the details to do well, who visit the high, who will be more successful.

Fourth principle: Innovation winning

The innovation of the Internet is very important, must have the innovation consciousness, but this principle is weakening increasingly, the internet is entering the traditional profession soon. But innovation is still very important, there are technological innovation, as well as the innovation of profit model.