With its outstanding performance in enterprise data management, development efficiency and business intelligence, SQLSERVER2005 has won the favor of many customers and has become the only enterprise-class data platform that can truly be qualified for any data application from low-end to high-end. Sun Jiandong admitted that the market reaction was far beyond what had been expected.
and low-end to high-end applications are also expected to get rid of "reputation tired", change Microsoft's basic software supplier's traditional image. It is reported that if SQL Server split up alone, will become the world's fifth largest software entity companies. Only from this point of view, Microsoft's strength in the enterprise-level market cohesion has not been underestimated.
According to IDC statistics, the Chinese database market average annual growth rate maintained at 10%-12%. In the first year of release, SQLServer2005 the growth rate of 3 times times the average growth rate of the market, redefining the new pattern of enterprise market, not only with IBM, Oracle Chamber, but also to some extent squeeze the living space of Businests, Hyperion and other BI vendors.
With the first anniversary of SQLServer2005 's listing in China, Microsoft has proven its advantages and value in high-end applications. And in the enterprise market, the software giant has given the answer in its own way.
Low prices depress competitors
Due to "the reputation of the tired", Microsoft (China) Co., Ltd. Deputy general Manager, server product director Sun Jiandong had to explain to customers, SQL Server is the current database market shipments of the most products, than IBM and Oracle related products combined with more.
If there is a slight regret, I am afraid that sales are less than other "friends", as well as their own desktop product line. This, of course, has to do with the Low-cost route that Microsoft has taken. As Sun Jiandong said, Microsoft has been helping to popularize its products through its own efforts. On the one hand is to make complex products simple, on the other hand, is to urge expensive products cheap.
SQLServer6.0 version since the launch in 1995, that is, the majority of small and medium-sized enterprises favored, when Microsoft's database is the first to introduce data replication function of the product; In 1998, Microsoft introduced the 7.0 version, the first introduced the OLAP and ETL functions; 2000, Microsoft launched the second generation of database products SQLS erver2000, the first to introduce notification Service,data Mining &reporting.