Starcraft is a soap opera (25 of the people's post and telecommunications news column le Travel Notes)

The marriage stone that created e-sports turned out to be the Asian financial crisis. Do you know the history of South Koreans playing Starcraft soap opera for TV stations with ratings?

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Text/Zhang shule

Published in the "People's post and telecommunications News" application edition Travel Notes column in September 1

Regarding the origins of e-sports, there was a widely recognized but somewhat "Amazing" saying that around 1997, the Asian financial crisis gave us the idea that "financial crocodile" Soros played around many countries, it even shattered the myth of the Asian "Four Dragons", but we do not know that it was the crisis that brought e-sports to life. It seems that the competition is different, but there is a key name that connects them together, that is, Starcraft.

In 1998, blizzard launched the StarCraft game, which soon swept the world. In addition to the reputation Effect of blizzard products and products, there is also the lipstick effect brought about by the economic crisis ". The so-called lipstick effect is that people tend to buy cheap goods when they are consuming during the economic downturn. Although lipsticks are not necessities of life, they have whitewashed effects and can bring psychological comfort to consumers. At that time, in South Korea, the financial crisis caused many people to lose their jobs. In a chat, Starcraft became the "lipstick" they used to pass the time ".

At that time, there was no Korean TV producer who created the "Korean drama myth". In a whim, he began to organize players to play Starcraft games and play them on TV. The reason was simple and the cost was low, just a few computers are enough. You don't need to invite stars at a high price, or create gorgeous sets, or rehearse carefully. In this way, the TV screen is replaced by the game combat video on the computer screen, and the audience who originally wanted to pass the time are really happy to watch it. There are many players in the audience. Watching the game video can improve their game level. In addition, war films have always been very popular in the market and are even more popular with sci-fi elements. The Games organized by TV stations also attracted many advertisers. At that time, Samsung had many computer peripherals to sell. With TV programs and popular game competitions, Samsung directly implanted advertisements and achieved good results. As a result, Starcraft became the main character of Korean TV stations in that era.

The "collusion" of TV stations, computer manufacturers, and game players eventually created the "e-sports" product that is both popular and profitable. In 2003, South Korean President Lee Myung-bak went on stage and challenged former professional player ogogo at the World e-sports competition held in Seoul (now renamed as "Seoul. It is said that Lee myam enjoys playing the StarCraft game. One month before the competition, he even took the time to practice for an hour every day. Of course, there was no suspense in the results. It took only five minutes for Lee myam to lose the game.

In fact, not only in South Korea, but the whole world's Starcraft players are all excited. Starting from 1998, the world has successively held Starcraft Game competitions. It can even be said that at that time, "Starcraft" was equivalent to "e-sports", and "Starcraft" was actually used to play "e-sports".

From gaming to television, the rise of e-sports's "Amazing" style eventually grew into a huge industry with an annual output value of 50 billion US dollars in the global market. This was something that no one could think. The industry created by a "soap opera" is far more intense than the famous Korean drama. But many people don't know ...... [Zhang shule: zsl13973399819]

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Starcraft is a soap opera (25 of the people's post and telecommunications news column le Travel Notes)