Start-up 3.5, do 8 apps all flutter Street, turn to do the public number 5 months, 0 cost suction 120,000 also took the million Angel wheel

The new media positions that once fascinated countless entrepreneurs have begun to chill as the number of public numbers has increased in a blow-up. However, in the old practitioners have lamented the inadequacy of the same time, but still have a group of after-the-counter upstream to become the new "100,000 +" production machine.

"Pocket parenting" is a public number that targets middle-class parents and provides 0-3-year-olds with scientific parenting knowledge. Put into operation only 5 months, has been sucked 120,000 and in the near future won the Yuan Millions Angel wheel (investors for Zhejiang Ventures and Hangzhou Ying Capital). The point is, this is in the case of 0 promotion costs, purely by the content of the results.

Venture State (search attention: Ichuangyebang) Find Pocket Parenting founder in wheat field and invite him to share his entrepreneurial experience and content tips.

Entrepreneurship 3.5, smashing 8 apps

Wheat field is a full-fledged venture veteran, Baidu Department of origin, in the child-rearing area has been a full toss four years. In the 3.5 time before the operation of the public number, he tried to develop 8 apps, pure e-commerce, electronic, question and answer community, shopping guide platform, Sea Amoy ... Everything, but have failed.

To summarize the previous failure experience, the most important reason for the wheat field is that:

"We want to use good content as a gateway to business models, but mobile apps don't have a content-spreading environment in their own right." It itself closed and away from the crowd, the output of a lot of good content can not escape the "wall inside the flower wall incense," the bad luck, we were too obsessed with the application of the product form, selected the wrong ' stage '.

In the November 2015, the wheat field stopped all the projects, dismissed the development, and left only several editors. In desperate circumstances, they remembered the public number that had been neglected.

How to make "Friends circle explosion"

"No money still want red, can only do content", is the 0 cost operation of the public number of the secret. As of now, the pocket parenting has produced more than 300 original articles, more than 90% of the content is written by the wheat field, which has a number of articles read Volume breakthrough "100,000 +". On how to make "Friends circle", the wheat field has its own rules:

• Title to "empathy", can trigger user sentiment;
• Convey the attitude to be clear, easy to form a distinct two-party camp;
• Length is not important, will each of the topic "Write through do full" to inspire users to share desire;
• Content source to authoritative, with high-quality original to win fans trust.

Look at the history of pocket parenting, the most common word in the title is "full", "complete" and "most complete". The wheat field tells the entrepreneurial State (search attention: Ichuangyebang), "encyclopedia" style of the article most stimulate the parents ' desire to collect, and most parents collection of articles, not click on the collection button, but forwarded to the circle of friends.

In order to ensure the scientific authority of the content, the wheat field will be the United States Pediatric Association, and several, representing the authoritative view of the pediatric area of the site as the only source of content learning, resolutely negate everything traditional but unscientific parenting.

"Thinking of the family" in the field of parenting

Talking about business models, the wheat field tells the entrepreneurial State (search attention: Ichuangyebang), although now do the public number, but our goal is not just to do new media.

The reason for 0~3岁 's parenting media now is that the age group is the most susceptible to brand awareness, and for middle-class parents because parents of this class are most receptive to the idea of scientific parenting and have considerable buying power.

"All the work we do now is in fact an entrance to our overall business model. In fact, we and the ROM thinking is a way, through the reliable information to gain the trust of users, the formation of brand appeal and then the development of community e-commerce models. ”

On how to gather fans to run a good community, the wheat field summed up an "Operation Triangle":

Now, pocket Parenting has a group of more than 20 500 people and is subdivided according to the needs of users at different stages. All the editors, including the wheat fields themselves, will serve as a 24-hour customer service in these groups to answer user questions. Unlike other product fan groups, pocket parenting is discouraged and even the group members are prevented from exchanging parenting experiences to prevent parents from getting the wrong parenting information.

In addition, the wheat field now hires one of the industry's leading childcare specialists every week to open classes for fans (e.g., how to feed them). There are 1 live groups and 20 broadcast groups in each open class, and now we can reach more than 10,000 per class.

At present, pocket childcare has begun to conduct e-commerce in the public number of attempts to sell children's picture book and other early education products. Although there are only 120,000 fans, the natural purchasing power of mother and child users, coupled with the already established fan appeal, has made pocket parenting a profitable "self-media".

On the use of the Angel round funds planning, the wheat field said it will be mainly used for public promotion and Platform (e-commerce + parent-child service) to improve the function. The wheat field believes that the public dividend decline will play a role in the screening of the marketing number, in fact, the golden age of the development of high-quality content platform, he is confident that in the next 2.5 months time to reach 500,000 fans.

Original address: http://www.lindukj.cn/news/archives/759

Start-up 3.5, do 8 apps all flutter Street, turn to do the public number 5 months, 0 cost suction 120,000 also took the million Angel wheel