Starting a business is going to move--interview leisurely network CEO Li Zhu

Many of Li Zhu's interview articles mention his entrepreneurial path, mostly insipid few words: 1989 graduated from Tsinghua University Computer department was joined to the entrepreneurial tide of Zhongguancun at that time, and the students to create a partnership with the software company to bring him the first bucket of gold In the late 90, began to work as an individual investor in the IT circle to invest, finance and other capital operations in the start-up company. In 2003, the establishment of the network (uusee.com), in 2005, the introduction of Peer-to-peer video client, the same year to get the Chinese Peer-to-peer streaming media company to date the largest venture capital; experienced more than a year of growth of the network (uusee.com), has become the online video industry Absolute " Leader ".
There are not too many difficulties in the sea, ups and downs, if only to see the Li Zhu to create a leisurely network (uusee.com) process, "stability", "quasi", "shun" three words can be summarized. This makes people can not help but wonder, what kind of "secret secrets" let him in the fierce competition and even brutal internet industry, extremely easy?

Sitting in his spacious and bright office, Li Zhu Smile Mild, not a bit condescending posture, but there is a clear from the inside out of the momentum, said the reasons for success, Li Zhu.

"It's the market that finds us, and we move along."

Yau Visual Network (uusee.com) originally mainly for the use of peer-to-peer communication between the network video, and then gradually found a leisurely site, hoping to use their technology for the site to do video, audio content transmission, which includes China Netcom and daily Online such influential sites. May 05 and July, Yau Visual Network (uusee.com) has been daily Online and CCTV opened a network of television. In this process, Li Zhu saw the demand of the market. "This peer-to-peer way of playing online video is relatively smooth, low-cost, very popular with netizens." There is demand in the market, we are moving in a smooth and sometimes. "said Li Zhu.

"The team's ability to integrate can make you walk faster than your opponents."

"Our team resource integration ability is stronger, so the eye will be able to see some, such as which resources need to occupy first, such as when to find financing, how to solve the problem of copyright, etc., team ability will make you than other competitors in the industry to go faster." Li Zhu When it comes to the team.

Together with Li Zhu members of the venture, including a few later joined the deputy, are the partners who have worked together for many years, in his words, are in the industry "God" for many years, these people for the operation of enterprises have a relatively rich experience. They come from the Internet, the media, telecom operators and so on with the network video closely related industries. "Network video needs these talents, which have been structured well before and after the financing." ”

The current leisurely network (uusee.com) has developed into a company with hundreds of employees, "such a scale needs some experienced people to control." Including the integration of resources, sales revenue management and so on. We include the network of video-related comprehensive talent, but a person can not be versatile, which requires everyone to complement each other, need team spirit. ”

"We value copyright content, piracy is hard to become revenue"

Nearly one or two years, the domestic network of video sites springing up everywhere, and in the current network video industry, the vitality of these video sites is not optimistic, Yau Visual Network (uusee.com) has long been no such concerns. Talking about the "difference" between uusee.com and other video sites, Li Zhu first mentioned content positioning: "We mainly locate in the first half of the long tail phenomenon, that is, the content of the copyright." The flow of pirated content is hard to turn into revenue, and business models don't work in the long run, so it's a matter of right from the start, which is where we're different from other sites. ”

The diversity of content on this basis is the rule that attracts netizens. Li Zhu that the current video content sources include TV media, professional video production rooms and personal uploads of users, Uusee.com said. In cooperation with the content source, we took a "deep cooperation", designed a lot of interactive links, you can use the user to participate in the comments, voting and sharing between users, these services are required to pay. This kind of interaction increases the user's stickiness on the one hand, also brings a certain income on the other hand.

"Technological innovation is more important than model innovation"

The technical Li Zhu of the tech-born, when it comes to the technical advantages of uusee.com, is more comfortable, if not to do homework in advance, a "layman" in his mouth to hear a series of professional terminology, will be "thinking short."

"We have advanced technology platform, on the public Internet through Peer-to-peer transmission, our peer-to-peer has a lot of patents, can be combined with CDN, network coding to ensure that the video always play, and have their own player." In addition, in view of the Internet café on the peer-to-peer there are certain restrictions on the situation, we through satellite broadband coverage of transmission data. ”

The powerful technology platform guarantees the "low cost and high efficiency transmission" of the Network (uusee.com), and also ensures its live, on-demand, downloading a variety of modes parallel, multiple terminal coverage and a variety of user access forms coexist.

In addition, Li Zhu emphatically explains the concept of "green Peer-to-peer" proposed by Yau-Uusee.com, which includes the construction of its own network format, as far as possible to avoid crowding out the backbone network bandwidth, including seamless docking with CDN, download software users can access CDN content. Users can be peer-to-peer between each other, this can help operators to carry out a lot of large concurrent access to the carrier, including its own copyright codec and player, can support a variety of rich forms of advertising, but also including network coding, can solve the time and the transmission and network packet loss, these advantages are recognized by operators, is also recognized by content providers.

About the profit on the competition

Asked many times for the profit model, Li Zhu said: "Network advertising, netizens interaction, and to the Internet bar charge is the main profit model." This year already has tens of millions of revenue, which has validated the effectiveness of the model, and other models are not to be considered. ”

When asked about the ubiquity of competition, Li Zhu showed an atmosphere of equanimity. "With traditional media must be more cooperation than competition, we are integrated video audio aggregation and distribution platform, traditional media want to expand their media influence, in addition to the technical platform and Cooperation Nowhere also regard us as a channel, we are upstream and downstream relationship." ”

Compared with other sites, "We are more focused on video, and in the copyright protection, we have the convection encryption, which is unmatched by other similar sites." ”

Say to the entrepreneur

Many people want to get a successful experience from Li Zhu, and everyone understands that personal experience is not replicable, other people's entrepreneurial model can not be copied. However, Li Zhu still put forward some necessary conditions for the entrepreneur.

"First of all, we must choose the right direction, there is market demand, in fact, is to move, do not reverse and sometimes move, and then there will be a good team to help you, do not think that entrepreneurship is a person's business, with the team, encounter any difficulties, you can discuss together to share; the third is to have innovative technology, To improve the technical threshold, this will be more competitive than the opponents. ”

Two prints in a conspicuous position at the Li Zhu office--a ripe gourd, an old big lock, and a small river beside it. Li Zhu said it was back from Lijiang, where there is water from the door through the people are auspicious enrichment of meaning. "Leisurely Network (uusee.com) The purpose is ' absorb wonderful, spread happiness ', the two pictures hang in the office, is hope they can absorb wealth." The Li Zhu smiled with hearty smile to say.

Hold the advantage, let Li Zhu in calm and laughing between the momentum of revealing. The coming 2007, for Li Zhu and his leisurely network (uusee.com), it must be a year of wealth and fortune.