I don't know when Dangdang started to quietly change it! Maybe, it realizes the importance of user experience in the future competition.
First, let's look at the change of "put into the temporary storage shelf:
With the help of friends, I bought Sun Wukong, a good employee, and read it from Dangdang. I found it, but it was out of stock. Excellence was no longer sold. Click "put into the storage shelf" and a Login Dialog Box will pop up directly below the button:
You can directly add your email address and password to your favorites, instead of returning to the logon page as before. This is the biggest change for me.
Second, Dangdang also began in-depth mining to facilitate more transactions. (The main categories of data mining include architecture mining, data mining, and content mining)
First, "customers who have purchased this book have bought this book", "Browse similar products", and "your recent Browsing History" in the left-side navigation bar ", the most important thing is that it also provides customers with a recommendation: "recommendations based on Browsing History". This navigation is very good (I understand this should be architecture mining ); however, it seems that it is not as good as excellence. There is a recommended combination of books. Finally, it is the content mining. Dangdang did a good job. In the "Edit recommendations" and "directories" on the final page of the product, A hyperlink is added to some keywords to show more similar products,
Maybe we can see the shadow of excellence in Dangdang, but I believe it will go very far. It would be better to add a superior "combined purchase" on the final page of the book!
PS: Amazon's shopping navigation is really an expert in navigation!
ELLlE: don't comment on me after reading this article.ArticleIt is written purely because of Dangdang's changes. If you don't like it, you don't have to watch it. BS is like this.