Starting from the first case of the avian influenza fake vaccine in China, I was inspired by the trustfulness of Lee Kai-Fu "Be the best ".

Starting from the first case of the avian influenza vaccine in China
-- Have a sense of sincerity in Lee Kai-fu's "Be the best yourself"

According to recent media reports, a shocking news was revealed at a critical moment in the prevention and control of highly pathogenic avian influenza: Inner Mongolia bio-pharmaceutical factory, a wholly-owned subsidiary of Jinyu Group Co., Ltd., a listed company, it would not be able to stand out from the prevalence of the High-pathogenic avian influenza N1 subtype, and it was not approved to be officially put into production and will not be available for sale, with 10 million milliliters of other vaccines in the pilot phase, pretending to be the most popular bird flu vaccine sold throughout the country. Experts pointed out that the dangers of the counterfeit vaccine are immeasurable. Apart from causing huge economic losses to the affected farmers, if all the sold fake vaccines are injected for use, the coverage will be an astronomical number; if there is a live virus in the counterfeit vaccine, it will be treated as artificial detoxification, which is potentially harmful. After the case is revealed, the directly responsible person has been in criminal detention, and the waiting for them will surely be severely punished by law. This kind of fraud against law also damages the credibility of the Jin Yu group, causing the share price to soar. This is really a curse of greed. We do not know the qualifications and qualifications of the initiators. They are not inferior in their original positions. Why are they taking risks without consequence? In addition to the explanation of "being clever and honest", we can no longer think of any other reason!

It was once considered to be a large formal enterprise in Inner Mongolia bio-pharmaceutical factory, known as "genghong Miao Zhuang" and known as "Asia first, with the mean and bad behavior of "making a fortune" and its consequences, once again, Dr. Li has become a fresh negative textbook, commenting and proving an important point in his new book "Be the best": the soul of a successful enterprise-integrity value. The book said: "In the fierce competition for survival, some enterprises have formed strong competitiveness with honest and diligent efforts and have become a respected competitor; some enterprises try to win the fruits of victory through deception, so they guard against both ends, worrying about legal and moral punishments, and guarding against the supervision of consumers and competitors. The competition between these two types of enterprises is also the competition between the two types of enterprise values at a certain level. Who will succeed ?" The book lists the values of three successful famous companies, namely, HP, Microsoft, and Google. The negative lessons are Enron and Bank of Bahrain. Now, the Inner Mongolia bio-pharmaceutical factory can also be pushed into the back of the typical ranks.

"Be the best myself" is a successful learning masterpiece written by Dr. Lee based on his own experience and thinking. He innovatively proposed the concept of "successful concentric circles" and deduced its connotation into a concentric circle structure on the third layer of values, attitudes, and behaviors, as well as the elements corresponding to the twelve items, at the same time, the internal logic and meaning of them are discussed in detail. The core of "successful concentric circles" is the value, and the cornerstone of the value is "integrity ". Dr. Li believes that integrity itself is a universal value regardless of the times and regions. In the context of a highly globalized modern social and economic order, the importance of integrity is far greater than in the past. On the basis of this value point shared by humans, economic forms based on the integrity of individuals or corporate entities can flourish and develop globally. And who can stick to credibility, who can win credibility in the fierce business war and ultimately win the success. If integrity is lacking, it will be difficult to escape the fate of being eliminated even if you rely on drilling and deception to gain profits for the moment. For individuals, integrity is the basic principle for human beings. In an advanced enterprise, the quality that employees need most is not superior intelligence, but integrity, which is more important than talent.

Dr. Li has devoted a considerable amount of time in his book. from ancient times to the present, Dr. Li told the bottom line of credibility and morality inherited by the nation over the Millennium and the concept of integrity in western traditions, the methods and ways for cultivating integrity values and misunderstandings that should be eliminated are pointed out. Its painstaking efforts are touching, and its meaning is deeply thought-provoking. Especially for our young students, this is undoubtedly a very timely and symptomatic medicine. In recent years, some college students have become commonplace, such as exam fraud, malicious arrearage of tuition, loans, plagiarism, fake job-seeking books, and the unilateral destruction of employment contracts. The typical example is that the book "Be the best yourself" stands out with "full preparation and seize opportunities". Professor Zhu qingshi, the current Chinese University of Science and Technology's principal, said one thing: once he gave a report to the students, and the students handed him a note-"Principal Zhu, if you tell us that most of our students have cheated on the exam, do you believe this?" President Zhu replied, "I don't believe it! I only believe that a few people have cheated, because cheating is not good for my studies ." As a result, the students burst into laughter. "At that time, I felt very sad," said President Zhu. How can we develop science in this way? Our 50 or 60-year-old college students did not dare to think or do anything they would never do. Why doesn't it matter to the current college students ?" The student also said: "the actual problem is much more serious than what you reported. Such phenomena as exam cheating, data fraud in research, and plagiarism from others' papers are common. The value of honesty and trustworthiness is no longer a decline, but is about to disappear ."

After reading the above examples, everyone will feel heavy. Because college students are the backbone of the country in various fields in the future, if the quality of college students in the aspect of integrity is improved, it will play a positive role in the moral construction and economic and cultural development of the whole society. If college students have low credibility and poor quality, they will hinder the moral construction of the whole society and the development of social economy and culture. There are many reasons for the integrity of college students, including both social and school education and personal cultivation. However, I believe that, in comparison, the social reasons are the main. Because many college students believe that dishonesty is a common social phenomenon, "integrity is to do not harm people, but to do not harm yourself, if there are more false people, honesty becomes a kind of harm to you." Therefore, the key to solving such problems lies in how people correctly view and face the above social phenomena.

Since the reform and opening up, China has moved from a planned economy to a competitive market economy. Adam Smith's "invisible hand" principle still plays a role: everyone tries to make good use of his capital, so that its output can achieve maximum value. But when he did this, there was an invisible hand helping him achieve another goal, which was not what he intended to pursue. By pursuing personal interests, he often promotes social interests. The effect is better than what he can get when he really wants to promote social interests. However, when "Invisible Hand" coordinates the relationship between private interests and public interests, it is based on private interests after all. When someone lacks intelligence due to the expansion of private desires in market economy activities, in this way, we will abandon credibility in the long term and conduct actions that harm people and ultimately harm others. As a result, the "Invisible Hand" will lose its positive adjustment function. Especially when the credibility evaluation, supervision, and rewards and punishments mechanisms of the society are still not sound, and the cost of trampling on integrity is low and the benefits are high, such people will not be just a minority. At present, China's society and economy are still in this stage. At the same time, it is moving towards the goal of establishing and perfecting the credibility system so that both economic development and moral construction can be achieved. The purpose of a clear understanding of this reality is to be able to face it correctly: the common phenomenon of dishonesty is the current objective existence, but it is not a permanent existence. Whether we consider the long-term interests of individuals, or from the perspective of college students' social responsibilities, they cannot compromise or share the same flow with any honest social phenomenon. As stated in "Be the best yourself": "instead of always complaining about 'social values getting worse and worse, we should think about it again." "The world we are in is not perfect, there will inevitably be dishonest people and things in any age and society, but we need to make our own judgment on all-inclusive social phenomena, taking it as an exception, it cannot be regarded as a correct existence. Every young man is a person with an independent personality and should have his/her own choice: you can choose industries or companies that emphasize integrity; you can choose to stick to your own principles ."

Mencius said: "sincerity is built on the theory of heaven, man, and goodness of nature ." Integrity is a universal and initial moral standard. It appears in the cultural requirements of all nations and is the minimum basic moral. A society or country that is full of hypocrisy, superstition, fraud, and rejection is doomed to fail. As a contemporary college student, we should combine the spirit of seeking truth from scientific understanding with the spirit of seeking truth from human beings, consciously establish a moral line of defense, and regard integrity as the red line of warning for their own moral conscience, as the second ID card of life. Whether at school or in society, we are all a Chinese who stick to good faith, as Dr. Li said. Apart from being subjective to cultivating the noble personality of an individual, objectively, it also contributes to building a world reputation of 'Integrity China."