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265.com President Mr. Cai in 5G for the first time to the industry to talk about his domain name and webmaster career, Mr. Cai talked about the origins of hao123 and 265, the history of Chinese personal webmaster, will FM365 sent back to Lenovo, 265 by Baidu as a blacklist, and truly respond to a lot of problems.
Here is the transcript of this conversation.
Liu Yan: 2004, I received a call from Xiao Lin, said that there is a person named Cai Wen wins, want to see. I asked Mr. Cai who was it? Kobayashi said that just robbed the FM365 domain name of the people. I received Cai Wen victory in the Pole conference room. I said, you are Xiao Lin's friend, your matter I all give you to do. Mr. CAI said you can give me half an hour, I show you something, you will never regret. Then he showed me something, and I thought old Cai had it.
This is the first time I know Cai Wen wins, at that time he did not tell me, FM365 He also gave Lenovo, did not want a penny. That's what I learned later.
Later, did not expect old Cai more and more, from IDG Investment to Google Investment, old Cai should be the most recent two years the most successful personal webmaster.
How much is your domain name worth?
Hongbo: How much does keso.cn cost?
Mr. Cai: The domain name first depends on whose. If you are a 500-strong company in the United States, then you have a minimum value of CN hundreds of thousands of. If with dot com Non-stick Big company, this domain name is related to Hongbo alone, this domain name can also value tens of thousands of block.
Ming Mingliang: I accidentally registered Pplive.mobi, how much do you think I should spend on selling to PPLive?
Mr. Cai: It depends on how deep the pplive's knowledge of the domain name is, if he can afford to buy it for tens of thousands of bucks from the perspective of protection. I don't think he will buy any higher.
To tell you the truth, Dot mobi is of little value. The suffix of the domain name has one hundred or two hundred kinds, one country has a suffix. Only dot com is generic, dot net, dot org, dot info, Dot biz, and later launched these domain names are basically worthless.
Yahoo, Google and so on the most cattle Microsoft and so on are using dot com domain name. If you can get a apple.com, it will be worth a lot of money. The new point of Biz, point info, point Mobi, as if in Tongxian, or a large area on the prairie, we have not to develop, occupy a place is useless.
Kong Tiesan: Is there any value in dot TV?
Mr. Cai: It's no use. If you do a TV-related website, you can think about it, but as an investment, it doesn't make any sense. No one is willing to pay a big price to buy some TV, they will pay a higher price to buy some COM first.
Hongbo: The ant community of wheat fields, he now particularly want Pinyin 4-letter mayi.com, how much do you think it cost?
Mr. CAI: I just said a domain name can directly see how much it is worth, but it can sell how much money depends on the seller and the buyer, there are many uncertainties. The mayi.com is worth tens of thousands of dollars in terms of this pronunciation. Because the whole world will call mayi.com company must be very many. itself 4-letter domain name is not much, the world only 20多万个.
Why 3-letter domain name will be valuable, because the world is more than 17,000. Tens of millions of companies all over the world, there must be a lot of the abbreviation of the company is 3 letters, such as TCL, so it must be valuable. Popular point that the price of a domain name depends on its needs.
After 2000, you will register the domain name must be rubbish. Because 2000 years later you think of the domain name but no one registered, it means that no second person with you think together, otherwise others have already registered. Liu Yan at the beginning must want to register news.com,news.com too many people want to, has long been registered, you want to note mynews.com, there are many people like you think, also be registered. You are happy to say that donews.com no one to sign up, stating that no second person thought it was worth it. But at that time you want to sell donews.com, you must not sell, because no one thinks it is valuable.
Liu Yan: Guess youku.com How much money you bought back?
Mr. Cai: It depends on the buyer. If only from the domain name Investor's point of view, 10,000 pieces he will sell, now the market is better, between 50,000 to 100,000 pieces. If he knew your company was going to buy it, he would have sold it to hundreds of thousands of, if he had been able to negotiate.
Liu Yan: It's still hundreds of thousands of, right?
Zhu Huirong: supposedly 500,000.
Liu Yan: Now if he's looking for a third party to buy it privately, is it going to be a little bit less?
Mr. Cai: It depends on the buyer being smart and not smart. There are hundreds of thousands of people in the world who do domain names, but I don't expect more than 1000 of them to really succeed. China does not have more than 30 domain name success, they can make money, the others are blind.
If you touch me, if someone to buy a domain name, I will check his mailbox is which one, he certainly will not use Youku's mailbox to send me, but I can go to Google to find whether he has in other forums with this mailbox published, with Youku has no relationship. Second, I will check his IP, where this email came from. If this email comes from Shanghai, it may be another person who wants to sign up, I might be a little cheaper, but if it's from Beijing, I know it might be a cool company to buy. In addition to youku.com, I will know that it may be the Youku station or other potential buyers to buy. If the seller of the domain name does not look so carefully, of course, he can not sell a high price.
Liu Yan: You just said 2000 years later registered domain name is the garbage domain name, it seems that direct registration dot com no chance. Is there any chance of CN now?
Mr. Cai: Just said is dot com, in fact, the opportunity to point CN is quite large. Point cn to now there is a very large untapped value. Why, then? Dot com now has 38 million, which means that there will be a lot of people need. Point cn at the end of 2006 only 1.8 million, of course, has recently been opened. Germany has 11 million point de, Germany only 100 million of the population. We are 13 times times the population of China, if the internet matures like Germany, even about half of his, China also has tens of millions of domain names. To now point CN domain name is dug only only 2 million, so the opportunity is very big.
Although I rarely registered dot cn domain Name, this time because there are 1 of dollars domain name, we all Amoy again, we all feel no chance. In March, I had an idea, let me go to the following people to register, a 1 yuan. In less than a few days, foreigners will come to buy, 6000 dollars I do not want to sell. This is not being excavated by others, that domain name has never been thought of this will be valuable. This domain name is actually not short, is a very long domain name.
Liu Yan: Your very Long Point CN domain name, why still have very high value?
Mr. Cai: Very simple, I inquired the world's largest 10,000 companies of the website, of course, not very famous, I put these domain names are registered. Maybe the company will enter China in the future, he will buy it.
Qingxi: Now the legal to point CN Domain Name protection is what kind of? For example I registered a, the result that the company wants this domain name, and I lawsuit how to do?
Mr. Cai: This is normal. Point CN domain Name CNNIC is allowed to trade, as to whether the lawsuit, this is another problem. Any one domain name, others may and you lawsuit, but will not win, not necessarily.
In addition, he has a very high cost of suing you. He had to pay 1200 dollars for a lawsuit, and he had to hire a lawyer, which was about 3000 dollars in a mess. You don't sell him at this price, can you? If you register for google.cn, you want a big price, then you have to hire the best lawyer to sue him.
Qingxi: When to select the dot cn as a domain name?
Mr. Cai: Then it depends on how big you want to make this site. If the site is just your hobby or don't want to do too much, then it doesn't matter if you use dot CN. If you have a grand undertaking and want to make a global company, you still have to think about COM, or try to get the dot com back.
Qingxi: dot com. dot cn's domain name is valuable?
Mr. Cai: I say a little more, I just said the value of the domain name is through the value of the type. The value of a domain name has two values, one is innate value, such as china.com, which is inherently valuable, or beijing.com;news.com, because it is inherently valuable, another domain name is acquired value, this domain name can now get a lot. Like fm365,fm365 if Lenovo did not go to the station, the domain name may only be worth dozens of yuan. including Youku originally this domain name, also on dozens of, because can be registered casually. But because it is a company in operation, it has accumulated flow, there is a brand, then this kind of domain name if it fell out (domain name expired not paid), then it is the acquired value. Because you've added something else.
Do your own station, the preferred point of COM, it is not a point cn, if you want to be bigger, preferably even dot com point cn also registered to protect down. At present, point com dot cn still has the flow advantage.
When it comes to the value of the domain name, I have a friend, is also an opponent, called Ye Yun. He's in America. is a Chinese student, reading Stanford. It was in the United States that he had a lot of domain names. He robbed me of the domain name, the best domain name he can not rob me, like FM365 this kind of he must rob me. But he has gone a different way than me, making more money than I do. He specializes in the type of domain name, and then his batch of domain name packaging sold to the United States a listed company, sold 165 million U.S. dollars.
2003 When I do 265, I put the HAO123 station inside the Web site all checked again, there are more than 30,000 web sites. Why do I check it, I just have to wait for it to expire and take it down. At that time HAO123 many people clicked past, actually all jumped to 265. The highest day can have 300,000 of the traffic jump to 265. That's why 265 can get up at that time. But then I checked it out, and Ye Yun did the same thing as me 3 years ago. In China to do the domain name profit channel is not many, but in foreign his earliest and overtune combination, and then Google AdSense combination, a lot of domain name a day to make hundreds of dollars no problem.
Liu Yan: Does the domain name of the content Adsense,google allow only?
Mr. Cai: 35% of Google's revenue comes from this domainparking. For example, your domain name is hotel.com,adsense will make some reservations, hotel ads, click on the company's website will enter these hotels. Take hotel.com, the natural flow of the day also has 10,000, one click may be two dollars. You think 10,000 flow in, is 10% clicks, 1000 clicks, a two dollars, a day of 2000 dollars, a year on hundreds of thousands of dollars.
Ming Mingliang: In China, where the domain name to register the cheapest, the most reassuring? The second question is where do you register your domain name?
Mr. Cai: Let's start with the dot com. There was only one registrar in the world, 1999, because of the fear of American monopoly, so Icaan split out, the world can register. In China the first application is the Chinese channel, but the earliest application is actually Oriental communications, a company in Hangzhou, but the family did not do it. Later, million Web application, but the million network has not enabled the Registrar's eligibility. That is to say, where I note, to find registrars. Now the Registrar has million nets Ah, China Channel, 35 interconnection, a new network, these 4 can be. Your other words is to find an agent.
Registration point COM domain name, now in terms of the price difference has been very little, on dozens of pieces.
If it is the point CN domain name, China now has at least 10 registrars, it is best to find these 10 registrars registered.
What's wrong with looking for an agent registration? Because your domain name is actually these agents in management. At that time FM365 fell out of the biggest reason is that he is registered through an agent, contact the mailbox are agents of the mailbox. At that time, the domain name expired, notice to the agent, the agent ignored, Lenovo also did not know that the domain name expired. This is a problem that many people often make.
How to become the most profitable webmaster?
Liu Yan: How can you become a webmaster like Mr. Cai?
Mr. CAI: first goal to be clear, you have to do this station you want to serve the crowd is what, you have to serve the target locked, you will know what you want to provide the service, this is the 1th. The 2nd is to do this type of station, because there is a search engine is very convenient, you must go to search to do this type of site how many, these people are how to do, he has what advantages, what shortcomings, and then you go to correct it. With these two points, other technical aspects, procedural aspects can be solved step by step.
Hongbo: I didn't actually do a personal website.
Mr. Cai: Your blog is actually your personal site. Now the personal site has spread to everyone's blog.
Hongbo: I think a lot of small stationmaster still have idea very much now. Including doing HAO123 's Li Xingping, he is able to make the earliest Yahoo that thing in China to do very valuable. In addition, I think do site traffic is still very important one thing, another year for Google, do traffic is also very important thing, because the flow determines your market share Ah, your number Ah, including your website can be accepted ah, traffic anyway very important. I want to ask Cai Wen wins, does the flow aspect, you some what kind of experience?
Mr. Cai: Do flow In fact everyone has a knack for everyone, I first tell you how HAO123 is done. Li Xing Flat he did not finish reading, went to a shop to install a computer job. He did the first website called oicq88.com, teach others how to use qq,1999 years when a lot of people do not know how to use QQ. He did the second station called Love Chat, is a chat room, so that all kinds of people can chat.
Li Xingping's HAO123 was started in 2000, and in 2000 China has several home sites, the most famous should be 5566.net. Li Xingping at this time ushered in the first turning point, he found that the family QQ and chat are difficult to retain users, so he put the two stations knocked out, the flow is directed to the hao123.com. He made the HAO123 Web site is the copy website station 5566.
Back to my own thing, 265 is related to the domain name. I registered a lot of domain names to make money. In order to evaluate the value of each domain name, I have done a statistical system to calculate the natural flow of each domain name. I was in a chuanqi.com, just dozens of of the flow of traffic, and then found that has been growing. I was registered in 2002, it is "legend" to launch the time, then went crazy up to hundreds of, thousands of, tens of thousands of.
I do the first site is not 265, is a smile proud lake. I was registered to find that this domain name flow is very large, originally there were two very well-known game companies, one is the union, one is a smile, the two were later bought by the Sea Rainbow Holdings. The sea Rainbow retains the Union public, the smile arrogant River Lake is lost. Later I found that the flow began to drop, so I spent 200 dollars to get a set of laughing and proud of the program, put it up, flow slowly left.
By the time of 2003 years, I took down the name of Guizhou Harbor, gzinfo.net, this domain name fell out after, I checked its flow, the peak of the day just fell out of the time is 300,000. The site was the largest music site in China. I see from the statistics backstage this 30 tens of thousands of flow from where to come, scared me a jump, 30 tens of thousands of unexpectedly have a hundred thousand of come from HAO123. So I found that there is such a site, particularly simple, and traffic is particularly large. Because the HAO123 is very simple, I copied a copy of it, and made 265. From that time I began to chuanqi.com,wangyi.com,tengxun.com,lianzhong.com such a large flow of domain names are directed to 265. People play lianzhong.com think of the game, to the 265, and to the joint public to, the flow of diversion out. So I do traffic is basically related to the domain name.
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