Strategic management, business process management, knowledge management

I. Strategic management 1. What are the characteristics of the enterprise strategy?    1) (global    2) long-term    3)    4) Programmatic 2, what are the characteristics of enterprise strategic decision-making?    1) The object of decision-making is complex, it is difficult to grasp its structure, and there is no precedent, on its disposal also have no experience to follow    2) face the problem is often sudden, unpredictable. The nature of the decision depends on the very little information from the outside about how the future will change    3) decisions are directly related to the future of the enterprise. This kind of decision not only takes a long time to prepare, and its effect lasts longer, the risk is also big    4) evaluation difficulty, difficult to standardize 3, strategic management is divided into what three steps? (remember)    1) strategic Implementation    3) strategic evaluation 4, organization of the Organization to include the philosophy and organization purposes, please write down the definition of 2.    1) Organizational philosophy: refers to the values, beliefs, and codes of conduct that the Organization establishes for the manner in which it manages its activities    2) the purpose of the Organization: the activities that require the Organization to perform or intend to perform, and the current or desired organization type 5, to determine the purpose of an organization, what to do first? (kee)    1) first identify its existing and potential customers 6, what is the long-term goal, what is short-term goal?    1) long-term goals stipulate the results expected of the organization in carrying out its mission, which is usually beyond the organization's current fiscal year. Long-term goals can not be vague and abstract, it is specific, concrete and measurable results. Long-term goals must support the organization's mission, not conflict with it. It should be clear, concise and as quantitative as possible, and should be sufficiently detailed that members of the organization can clearly know the intentions of the organization.    2) Short-term goals are executive targets, which are often within 1 years and are used by managers to achieve the long-term goals of the organization. Short-term goals should be derived from in-depth evaluations of long-term objectives, which should be prioritized in accordance with the objectives. 7. What are the five steps of strategy formulation? (kee)      1) Strategic analysis      2) strategy grooming      3) Strategic selection (     4) strategic assessment      5) strategic matching 8. What are the external analyses in the strategic analysis?      1) Analysis of macro trends      2       3) external factor Evaluation Matrix (EFE) 9, what are the macro trend analysis? Please list the names and briefly describe them.      1) Pest analysis refers to the analysis of the macro-environment, p is political (political), E is the economy (economic), S is social and cultural (social and  Cultural), T is the technology (technological). When analyzing the background of an enterprise group, it is usually through these four factors to analyze the situation faced by the Enterprise group      2) SCP (Structure,conduct, performance) analysis paradigm is a basic model of industrial organization theory, and the model was first proposed by Bain from Harvard University. The theory of industrial organization has been developed in Western countries since the 1930s, with the market structure in specific industries, market behavior and market performance and its internal links as the main research to the image, to reveal the internal rules of industrial organization activities, for the participants in real economic activities to provide decision-making basis, A microeconomic application of policy recommendations for policy makers 10. What are the industry analyses?       1) concentration analysis       2) value chain analysis        3) Structural analysis: Five Forces Model 11, five forces model that the competition in the industry including which five basic competitive power? (note) (see Figure 20.1, the five-force model)     1) Potential industry new entrants     2) The threat of substitutes      3) The ability of the buyer to bargain     4) vendor bargaining capacity     5) competition among existing competitors     6 other stakeholders 12. What are the internal analyses in the strategic analysis? Please list the names and briefly describe them.     1) Competitive Posture Matrix (CPM): Used to identify the specific strengths and weaknesses of our major competitors and their strategic position, these major competitors.     2) Resources and Capacity analysis: The competitive elements will be based on the importance of the level of enterprise ownership and comprehensive analysis, so as to reveal the true competitive strength of enterprises      3) Internal factor Evaluation matrix (Ife,internal factor evaluationmatrix): The results of analyzing and evaluating the advantages and disadvantages of internal factors of enterprises are shown in matrix form. 13. Analysis of internal and external environment in strategic analysis SWOT, so strategy, WO strategy, ST Strategy, WT Strategic countermeasures are what? (kee)     1) S-o strategy: Giving advantages, taking advantage of opportunities     2) W-o strategy: Harnessing opportunities to overcome weaknesses      3) S-T strategy: Leveraging the advantages, avoiding threat     4) W-T strategy: reducing weaknesses, avoiding threats 14, what are the three levels of strategy?     1) Corporate Strategy (    2) business strategy     3) Functional strategy 15, comprehensive strategy has strengthened, defensive type, expansion type, What do they include separately?     1) enhanced strategy including market penetration, market development, product development, three types of     2) defensive strategies include harvesting, joint ventures, divestiture and liquidation      3) expansion includes integration and diversification, integration including forward integration, backward integration and horizontal integration of three kinds of 16, competitive strategy is differentiated, centralized, low-cost strategy, what does each mean?     1) differentiation strategy is to provide a different product and service, to meet the special needs of customers, to form a competitive advantage strategy. The company formed this strategy mainly relies on the product and the service characteristic, but is not the product and the service cost  &nbsp  2) A centralized strategy is the focus of a business strategy on a specific target market, providing special products or services for a particular region or a particular group of buyers.     3) The strategic goal of a low-cost supplier strategy is to obtain a relatively low cost compared to the competitor, rather than to obtain an absolute possible low cost, while seeking low-cost leadership, The company's managers must carefully consider which buyers ' tasks are essential features and services. 17, understand figure 20.8 strategic position and earthquake evaluation diagram, please answer the left CA, right repeatedly is, above FS, what does the following es mean?     1) CA (competitive advantage)  –  Competitive Advantage      2) is (industrial strength)--  Industry Advantage     3) FS (financial strength)--  Financial Advantage     4) ES (environmental stability)--  environmental stability 18, understanding figure 20.9 Large Strategic matrix diagram, please answer the horizontal axis, ordinate, four directions meaning.     1) ordinate (UP)--  market growth rapidly     2) ordinate (bottom)--  market growth Slow      3) Horizontal (left)--  weak competitive position     4) horizontal (right)--  strong competitive position 19, understanding figure 20.10 Boston matrix, for stars, Taurus, thin dog, problem business, Please describe their meaning (remember four names and understand the content)     1) star is development     2) Taurus is stable      3) Thin dog is generally retreat     4) problem business can be development, stability or retreat 20, please point out the development, maintenance, harvest, give up, respectively, what business to apply? (kee)     1) development applicable to problem business     2) to maintain a strong cash cow business     3) harvest applies to the ailing cash cow business and also applies to problem business and thin dog business      4) Give up the role of the enterprise strategic Plan for the Lean dog business and the problem business 21.     1) Strategic planning is the basis for high-level managers ' command and a task for all managers     2 Strategic plan is a means to deal with uncertainty      3) Strategic plan is a way to reduce waste and improve efficiency     4) strategic plan is the basis for managers to control 22, from the perspective of strategic and organizational adaptation, what is the real key factor in choosing an organizational structure?     1) key factors are the understanding and mastery of pioneering issues, engineering technical issues and administrative issues by senior management in enterprises 23. What are the four types of strategic organization? The applicable conditions or characteristics of each individual. (note)     1) defensive strategy organization  –  Vitality in most industries, especially suitable for more stable industry     2) pioneering strategic organization  –  quickly adapts to changes in market needs, but it has to assume resource diversification and low profit risk     3) analysis Line Strategic organization  –  between the two, Attempts to profit with minimal risk and maximum opportunity are accompanied by both defensive and pioneering organizational advantages. If analytical organizations cannot maintain the necessary balance between strategic and structural relationships, the greatest danger is that they cannot adapt to the rapid changes in the market and lose organizational efficiency     4) reactive strategic organizations  –  Generally, If the enterprise organizer does not exist in the business monopoly or the highly operated industry, it should not take the reactive form of organization. II. Business Process Management and reorganization 1. What are the 6 elements of a process?   A business process is an activity that translates one or more inputs into a customer's valuable output      1) input resources      2) activities       3) activity interaction (i.e. structure) &NBsp;    4) output (     5) customer      6) value 2, What is the definition of business process management? What is the difference between BPM and BPR?      1) Business Process Management (BUSINESS, PROCESS, MANAGEMENT, BPM), is a standardized construction end-to-end business Process Excellence Center, in order to continuously improve the organization's business performance for the purpose of a systematic approach. Similar to the definition of business process reengineering (BUSINESS, PROCESS, REBUILDING, BPR).      2) Whether a reorganization is required, BPM is broader than the concept of BPR, more suited to the needs of reality 3, what is the core of process management? What is the essence?    1) Core: Process    2) Essence: Structure Excellent business process 4. What are the four steps involved in good business process management? (Note: similar to PDCA)    1) process design    2) Process Execution    3) process evaluation    4) Process Improvement 5, What are the analysis and design methods of the process? (Answer six subheadings)    1) Value chain analysis method    2) ABC Cost method    3) process modeling and simulation     4) Modeling method of business process analysis based on Unified Modeling Language (UML)    5 Brainstorming and Delphi    6) Benchmarking 6, what is the primary problem of BPR? (kee)    1) The first problem of BPR is the unified understanding, so that all staff to implement the BPR can achieve consensus 7, the implementation of the BPR will cause many aspects of the enterprise, multi-level changes, mainly including which three aspects?    1) changes in corporate culture and concepts    2) changes in business processes    3) organization and management changes 8, the multi-layer BPR implementation body structure will the BPRThe implementation of the decomposition of three levels, including the concept of the reconstruction layer, what and what?    1) Conceptual reconstruction Layer    2) Process reconstruction layer    3) Organizational reconstruction Layer III. knowledge management 1. What is knowledge for the project management organization?      1) knowledge is its design and development results, a variety of patents, non-patented technology, design and development capabilities, project members have mastered the skills and other intellectual resources 2. What is the definition of knowledge management? What are the four areas involved in knowledge management?      1) knowledge management refers to the process of creating, acquiring and using knowledge in order to enhance the performance of an organization.      2) involves four aspects of         ① monitoring from top to bottom. Promote knowledge-related activities         ② create and maintain knowledge infrastructure          ③ Update organization and conversion knowledge assets         ④ use knowledge to increase its value 3, what are the five steps of explicit knowledge management?      1) Capture (harvesting)      2) filter (filtering)       3) Organization (configuration)      4) propagation (dissemination)       5) Application (application) 4, what are the methods of sharing tacit knowledge? (remember)      1)      2) face contact       3) Personnel rotation      4) Network 5, the value layer of intellectual resourcesWhat are the five levels of the second pyramid, and what are the differences from low to high? Among them, which 2 is the initial, which 3 is the offensive strategy?      1) from low to High: defense, cost control, profit center, integration, Vision      2) where defense, cost control is initial, while profit center, integration, Vision is offensive strategy 6, what is the core of e-commerce? What are the four streams that make up e-commerce? Which is the most basic?      1) The core of e-commerce is data information      2) constitute four kinds of e-commerce flow: information flow, capital flow, business flow, logistics       3) Information flow is the most basic

Strategic management, business process management, knowledge management