Strategies and records for optimizing the "stock distribution"

In fact, today is lost. For Baidu rankings and updates, I have some doubts. It seems that I will always slow down Baidu one step. Even if, for the search, I personally stole the thought to be fast it so a little bit.

Let's get down to the chase. After all, I don't have much time to lose in an office with a good morning sunshine. Block in our site ranking is the biggest obstacle, in fact, Baidu itself. It's posted, it's library, it's known, it's encyclopedia. Simply, the  search has not yet.

The above is actually the background that I want to express this topic. So next, I want to talk about how I worked out the optimization strategy for "stock matching" and then talk about how I implemented it.

1. Optimization Tasks

Baidu Index, the stock of the weekly search rate is about 1500. Such as:

My jurisdiction of the website domain name is: www.ya-jing.cn, included is about 1000. The keyword for stock distribution is currently ranked at 22, or 20-bit. The task is to optimize it to Baidu homepage. At present,  has been very stable in the first page.

2. Optimization strategy in the station

Optimization after all to sub-station and outside the station, I would like to talk about the station in the first. The most straightforward word is what information users want to get on this site. Can this website be provided? To understand this core demand, we have to study the needs of users.

The main method is to investigate the population, the crowd is mainly divided into: (1) have not contacted the stock of capital, but the first heard (2) has been aware of, and continue to pay attention to the people in this industry, that is, there is a great potential to become customers.

After doing the investigation, found that "stock financing" belongs to the knowledge category, in fact, from the Baidu Encyclopedia occupies the first, and there are three of the encyclopedia to occupy the home page case, you can analyze the word belongs to the knowledge class. At this time, it should be around the "stock allocation" of knowledge structure layout. such as: basic concepts, processes, costs, contracts, points of attention. This time should also take care of the old customers, you must be in the layout of the price, industry reference, common software and so on. So the problem in the station is basically solved.

3. Off-site optimization strategy

In fact, at present, Baidu or other search engines for the proportion of the outside of the station has been reduced, the station to do, the user experience to do a good job, stand outside a little bit to do some work on it. In particular, the "share capital" of this size is not very large words. However, outside the station should also do the following points:

(1) Links: Friendship links must be relevant, in 30 or so the best.

(2) high-quality external chain: High quality must have a continuity, for those who do not have excessive optimization costs, contributions are the best choice, but be sure to remember, to continue the continuity of the contribution . Only in this way will there be some improvement. This is the key. This is also the foundation of off-site optimization.

(3) Peripheral Focus: The entire site must do a good job, blog, Weibo, group, space, including if you have the ability to be in the Baidu Library, know up and down the point Kung Fu, the best certification of the number, the effect is the best.

(4) Site included: The site is now making money too much, the effect is not as good as before. But it's still a bit of a function.

Finally, I would like to say that this is a long-term process, with repeatability. Return to the Web site service essence is fundamental, forget optimization, also really optimize the success.

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Strategies and records for optimizing the "stock distribution"