Strategy Carding method
Zhang
Strategy is always in the "think" and "say" stage, people can not do strategy, can only implement strategy. The whole business process is the process of executing the strategy. The enterprise strategy can be made clear only if you think clearly. The process of combing the strategy is a process of trying to understand clearly.
Is the enterprise will have a strategy, the difference is that there is no written expression. Mature enterprises will revise the corporate strategy every year, it is certainly not difficult to comb the strategy. The difficulty is small and medium-sized enterprises. Many small and medium-sized enterprises do not know their own business strategy, not without strategy. The boss who said that the enterprise does not have the strategy is not clear own strategy, is not knowing how to clear the strategy, does not know how to formulate the strategy.
Small and medium-sized enterprises can formulate strategies:
Corporate bosses to find a few in the enterprise for many years or enterprise and enterprise product understanding of the staff, find a place outside the interference, find a person to record everyone's conversation. We have discussed the following topics, and finally summed up the draft, the strategic planning of enterprises out. Then the draft is given to all members or selected representative staff to discuss the supplement, the strategic planning is gradually perfected. We recognize, work together, enterprise development has the direction has the goal, the healthy growth, the steady development also is just in the corner.
First, the production value planning: Last year's output value is how much, this year, next year, three years, five years to do how much, the idea of everyone together on the line.
Second, the Talent training program: The number of existing talent, acute shortage of talent, when to cultivate in place, the cultivation of several ways, the annual focus is what. Comprehensive views can be.
Third, the size of personnel: compared with the annual output target, the size of the personnel can be matched, we can calculate the figure.
Iv. Product Planning: The number of existing products, several to occupy the market-based, several can make money, but also to develop how many kinds (class), we touch a touch, three years, five years of product planning has.
Five, market planning: The existing market, which several regional potential, which areas to be developed, the annual development of the scale or speed, we have a discussion, planning can come out.
Six, Brand planning: The existing brand has several, influence size, how to focus on the main brand, each year in the brand construction investment how much, in what way to expand brand reputation reputation, focus on the wisdom of everyone, brand planning can do 7788, really do not own, engage a pragmatic expert advice, Brand planning can also be clear.
Seven, quality planning: can strive for what quality award, the main direction of the annual, quality improvement rate is how much each year, the next year, the year after, five years, the rate of each increase. It is easy to calculate a pass rate for an existing product as long as it is found.
Eight, Technical transformation planning: annual investment in the cost of technical transformation of the total output amount, everyone together to determine the line. Management and science and technology are always the two wheels of enterprise development. They are not neglected.
IX. safety planning: Strictly control the incidence of safety accidents, determine the tough, the responsibility of the implementation of all positions. The incidence of accidents falls every year and determines the last years of safety 0 accidents.
Ten, the crisis management plan: namely the risk control. Ensure that there are no crisis events that affect business development. At least three to five crisis preparedness plans are prepared each year.
Different companies may focus on a variety of priorities, but if SMEs have clear goals in all these areas, it can be said that the enterprise development strategy is clear.
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Strategy Carding method