Study the conversion rate of the website the first step starts with the keyword selection

The success of a website is not how many keywords you have in the search engine's home page, but see these row in the first page of the keyword is not to your site to bring conversion rate, bring how many conversion rate, this is the measure of a site is the best standard of success. There are a lot of factors affecting the site turnover rate, I have studied the conversion rate for some time, in this regard is a bit of experience. Today to give you a nagging, I think the study of a website conversion rate first of all from a website to choose from the keyword. The next step is to talk about this question carefully.

The value of each keyword is different, do you agree? To give you an example of the industry as I do the pump as an example, because I have done research, more understanding, so more have a say. Let's take a look at the drop-down boxes that will appear in search engines for the pumps. In order from top to bottom: Pump selection-Pump type-Pump adapter-Pump head-PUMP price-pump brand-pump parameters-Pump head calculation-pump installation-Pump room. Related search is in order: Pump model-Grand rich water pump-Pump adapter-Small self-priming pump-agricultural water pump price-small booster pump-pump-pump selection-Granville le pump-high pressure pump. Why do you want the following dropdown box and related search examples? The reason is because these two functions represent the largest extension of the word search. Of course, the choice of these words also need to be based on your site products.

Here we will analyze the specific business value of these words, to determine whether there is a business value is actually a very simple way. That is to look at the bidding situation, if the word bid 10 words. That means the commercial value of the word is very high, of course, this is just a simple judgment, want to do more accurate judgment also need to judge from the demand. For example, the use of the word pump, the word is also a bid, the explanation is also commercially valuable. But we analyze from the user needs, the individual judgment this word can bring the transformation is not high. Because this is an industry word, user demand is very wide, perhaps the user search the word is to understand the price of the pump, perhaps to understand the knowledge about the pump, perhaps to understand the model of the pump, perhaps to understand the pump head and so on. There are few people who want to buy a pump directly, because customers who really want to buy a pump will search with a very precise word, for example, Dongguan acid and alkali-resistant water pump manufacturers, such as the word location is very clear, may be to buy local products, and directly search out the function of products, this kind of purchase is a strong desire of a class, We strive to get it done. In fact, the target industry word is also extremely valuable, its value is not in the deal, but in the brand, a website can be the industry word to do the front of the search engine, and long-term maintenance. Over time, it will become the industry's brand, like our SEO industry seowhy is this situation, currently only seowhy obtained the ICO icon Baidu.

Analysis of the industry words on the analysis of a few expansion words, pump modeling this word? Pump selection This word mainly involves working medium, working medium characteristic, head, flow, environment temperature and so on data, the suitable pump not only works smoothly, the life is long, and can save the cost to the user maximum degree. From the interpretation of this word I think we can see that this is a knowledge-type word, can bring traffic, and cannot bring a deal. What is the word pump model? It is clear that users want to know what type of pump, and not to buy that point. Pump head is said the pump inlet and outlet section of the liquid unit total energy difference, which is also a knowledge of the word, the pump parameters and pump installation and pump maintenance of these, let alone, it is easy to see. That's like pump price, pump brand, like this kind of word with my hands on the data conversion rate is not high, but compared to the previous introduction of those words is much stronger. The front of those words users are completely without the concept of purchase, but users search for water pump prices when the user has risen to understand the price of the pump, you think if you do not buy a water pump who will care about its price? For this reason, we have to take down the word. What about the pump brand? Brand is able to give people a sense of trust, of course, including quality is better, when users have such a demand, perhaps today do not buy, later buy will think of you, out of this motivation, this word we should also win.

In fact, in this respect, we can understand the latent demand of these words only by judging from the meaning of the word, so we could decide to do and not do these words, so we don't analyze them all. The conversion rate of this kind of word is higher than the product word, for example, coaxial centrifugal pumps, stainless steel pumps, fire pumps, submersible pumps, pneumatic diaphragm pumps and so on the product keywords, when users go to search for a product word, it shows that users of this product is very interested in the turnover rate is very high, so these product words are each site must contend for the word. We must strive to do these words to the search engine home page.

The highest conversion rate of the word according to my hand the data is a question-and-answer type of words, such as Dongguan which centrifugal pump is better, similar to the conversion rate is quite high. The first precision, the second target is very strong, clearly indicated to buy, just do not know which home is good, if this time you can through your hands of information, in the content to win the trust of customers, your chances of a deal is great. So the content for the king also embodies in if the user Guide, to obtain the user's credit, and not only in doing SEO when we understand in order to rank and do high-quality content ah, these can bring us the conversion rate of each content of the site we need to carefully build, and constantly improve. Like this kind of keyword competition is relatively weak, do some of the internal chain basically site weight can be, it is easy to do, you can also use the question and answer platform and a number of business-to-business websites and classified information to do, to occupy the search engine home situation ah, so the effect is better.

The hardest word is that we don't know what the user is going to search for in a way that this word is a partial word, because this may be based on the user's understanding of the Internet, or different regions of the same product name, or the dialect and Mandarin, will affect the query, the keyword But this part of the keyword needs digging. For example, like my industry pump double call pump. If some of the farmers do not have much culture search engines will likely search the Dongguan home pump where there is a sale, this word may be we can not imagine, if we could know, the Internet on our one of the most matching results, similar to the turnover rate is very high. In fact, the words we can analyze with tools are just a few words, especially for the transformation, it is not easy, and these words are all know that the competition is relatively fierce, if we can know some upset and conversion rate is very high word, then we dig treasure as cool money. So digging keyword is we do seo forever one thing, but pay attention to the person is always too little, too many seoer only focus on a few core keywords, this is too sad to blow, I hope we put a broader perspective. The content of the article by the Dongguan pump http://www.shuibeng0769.com/original Share, this is my long-term research experience, I hope to let everyone in the selection of keywords when there is a certain guiding role, thank you.