Suggestions on smartphone applications and internationalization of games

As smartphones increase, mobile apps also increase. For many developers who want to bring their applications into the international market. This is a historic moment. How will it be implemented? The following are some suggestions:

1) At the beginning, we were aware of globalization, saving time and money.

In the first place, it was best to add applications to the international market. In this way, local applications are both cost-effective and time-saving. Once they enter the international market, all functions of "communication" with users must be localized, including every button, every error reminder, and every graph containing text. It is easier not only to enter the international market, but also to gain more exposure.

At the same time, the mobile app interface is also very important. Mobile phone screens are limited. This must be taken into account when designing user interfaces. Many texts will be added during the translation process. For example, when you convert English to German, it will increase by about 30% of the text, so if your application has three horizontal buttons at the bottom of the screen, it must be adjusted to vertical during localization.

2) a short review time is beneficial for faster entry into the Development Market

On average, it takes about five days for an application to pass the review of the Apple App Store. Once the application passes the review, the localized version of the application is easier to pass. Apple prefers localized applications. The shorter review time will allow you to enter the undeveloped market faster. So make sure that you want to release a local version in the Apple App Store in another country.

3) Understand smartphone usage in target countries and target group characteristics

Generally, smartphone penetration rate and operating system are important for ROI and application scalability. Before investing in localization, you need to know how big your potential market is, what features your target audience has, and how your smartphone is used.

4) Product cultural identity

Applications not accepted in English-speaking countries can also be accepted in non-English-speaking countries. Some international applications may be very popular in some countries, while mobile games may be very popular in another country. So before localization, you need to find out what is more likely to be recognized by the target market, find out the application ranking so that you can know what is popular in these countries and what is not popular, and then make some unique products.

However, when you localize some applications, some small details can make your products stand out. Take the time and date as an example. In Europe, it is a day/month/year, while in the United States it is a month/day/year, and in China it is a year/month/day. Therefore, pay attention to the cultural habits of countries during the localization process.

5) exposure and distribution channels

If you want to increase revenue, you must consider some external factors to increase the download volume and exposure of applications. For example, companies like AdMob, Appia, GetJar, Tapjoy, Fiksu, Millenial Media, Moolah Media, Papaya, OpenFeint, and InMobi can help you detect the international market and develop new customers, increase the sales volume of applications.

It is worth noting that some special companies can help mobile game developers enter the international market. For example, The9 in China and GREE in Japan have cooperation with some application stores and hardware equipment vendors to provide one-stop service for developers' application distribution. Such companies are also emerging elsewhere.

Summary

Note the differences in culture and language between different countries in the world. When entering the international market, all differences should be considered as much as possible, many users in the world are hungry for cool apps or games. Internationalization of products provides opportunities for such customers.

Via TNW