Summarize the experience of medical website optimization from the change of "10.1" site

As a result of the Mid-Autumn Festival 11 holiday, I go home a trip, the hands of a new station also temporarily put down, 4 days later, I work to the company to open the computer, found himself responsible for the site included, snapshots and the chain all fell down, the heart suddenly cool half, in the mind, really a day, no matter what, this site dropped so badly. But when people search the site's keyword rankings, weights and recent visitors, but the surprise found all appear upward trend.

　　

This is the site keyword ranking situation

　　

This is the basic information of the website today

Before the Mid-Autumn Festival home, this site or no weight, keyword rankings are limited to the name of the hospital is not a competitive word, however, a few days, this site unexpectedly has so many changes, but also a benign change, I think it is incredible! It must be worth studying here.

Although the author's station has been established for 8 months, actually take over the optimization is also the middle of September, and now only half a month, this is a typical medical site, because the author has been responsible for the medical website optimization, in the Baidu Big K station, everyone's optimization methods are roughly the same, and Baidu Big K station, after Previous optimization methods do not work, only to find new ways to make breakthroughs!

From the author's medical site changes, combined with the author to optimize the way the site, the author summed up a new idea, for the medical site is effective, as for other forms of the site, has not yet been tested, here to share to everyone:

1, the content of the website: the content of the medical website is a lot of seoer headaches, in the past to maintain the content of medical sites rely on collection, a large number of daily increase in content, hope to use this to attract spiders crawling. But since Baidu sound hit spam site, this method is not, if continue to use such a method to optimize, can only lead to the site was k! so the content of the medical site how to do? The author observed some good rankings of the site, their content is not updated every day, but once the update is pure original, Or is very readable article, the author unexpectedly read some of the magic. That's why their stations have always had a good ranking. So the author made a tune, for the site content updates, daily, 3 pure original, the article is not limited to the introduction of disease, more of the patients useful patients and according to the story of patients to be diagnosed. This kind of content on a variety of, and are patients like to see the article, patients like the spider must be like! This has persisted for half a month, although the website collects not many, but basically is sends an article to include one article, this in Baidu examines so strict now, is very rare!

2, the website outside the chain: This is also an optimization of the old problem, do optimization must be inseparable from the chain, no matter when, optimization how to progress, this is the same fact. It's like selling things, quality is good, no customers to advertise for you, no one will ever know. Outside the chain here is the publicity of the customer. Back to the past, most of the chain is the forum signature, library, question and answer, blog this kind of, every day is the top post back to increase the chain of posts. The number of the chain is really up, but the quality is not sure, the author made innovation, to eliminate the chain of garbage, more relevant outside the chain and high-quality chain! Here will be about A5 submission! Before doing this station, the author rarely to cast soft wen, but in order to innovate, I wrote a passionate article to A5, It's passed! Through the A5 This platform has also been a lot of reprint, visible A5 impact of the big. Of course, the submission is not limited to A5! The author here wants to say is that the quality of the outside chain than ordinary outside chain thousands of are strong, waste of time to send out the chain is not as good as carefully write the experience, and we communicate together, get high-quality outside the chain at the same time also know a lot of peers, is a new idea!

　　

These are the author's A5 contributions, carefully written things will certainly be adopted!

3, peacetime monitoring: For testing site changes this piece, the author usually from their own website and other people's website to start, the first thing every day is to focus on their own site rankings, collection and snapshots of data, according to the changes in the data to make adjustment. Also every day in the afternoon with Baidu Webmaster tools to their own website for health checks, Baidu Webmaster tools from the inspection results to find their own site deficiencies, make changes in time, so also increased the search engine's goodwill, here to illustrate a few to see the data: Baidu Index, crawl pressure test, dead link check, Baidu site speed. These 4 authors think the most useful, we can optimize the staff to understand the full understanding of Baidu's own site views! For the competitor's website, the author mainly pays attention to their rank and the outside chain, because the station collects basically all is the fixed change! Look at the competitor's website rankings and outside the chain, if there is a small change is normal, Big change words to carefully study what is wrong, a face to avoid problems, on the other hand, seize his weakness, do more to optimize, beyond the opponent!

4, Details: The details of a lot of things to be said, are looking at other people's Web site found some useful stuff, integrated into their website, take its essence, discard the dross. What the Ancients knew. For example, my site, timely joined the Baidu statistical tools are very sharing tools, research on the content of other people's Web site found that appropriate to add pictures conducive to include, of course, cited to their own website ... Here are to rely on the webmaster to find their own, I do not do more introduction!

11, the author's website does not have any optimization, or there is traffic!

　　

Flow than 11 before there is no small progress, this is the author did not think of, Lenovo to do some adjustment, I think these changes are reasonable!

Conclusion: The author's experience is so much, the optimization of medical site is different from other sites, we have to focus on too much. To get a good ranking, many of the progress, it is necessary to constantly innovate, more to experiment, as long as the idea of optimization along the Baidu to go, innovation after you will be like me to get unexpected surprises!

Article by the Nanchang Gastric Disease Hospital http://www.86818330.com/Exclusive writing, reproduced please famous source! Thank you for your cooperation!