Summary of Banner design experience

1. A clear message of communication; This article is listed 1th because the main purpose of Banner is to inform

V. Users what we're going to do, what we're going to tell them. In the Internet world, I am more inclined to think that it is a true embodiment of the personal will of the place, if we can not in the shortest possible time to convey what we want to say to the user, the user will have no qualms about the choice to leave, and do not consider what "sensibilities." In the specific banner design, there are no more than 2 ways of conveying information-pictures and text; Picture is one of the most direct mode of communication, but also the user understand the lowest cost of information to accept the channel, so the picture must choose clear, at a glance to know exactly what to sell, to express what.

And the text, is to further tell the user, we this is what, can bring to the user what, is a discount or new goods listed? Therefore, we have to follow the weight of our interests to show in turn, such as our biggest selling point is "20 percent sales", then there is no doubt, "20 percent sales" must be big, eye-catching , the rest need to be weakened accordingly.

2. The right idea; all along I think what we do is actually "wearing anklet" design, we need to design within a certain framework, otherwise the integrity of the site from what to talk about, after all, we do is the design is not art.

How does that banner specifically to "creative"? (Of all the words "creativity", because "design" contains text typesetting, the overall creativity, and here is the specific ideas, there may be tens of thousands of creative banner, but there is a more easy to achieve and in the following other design generic, this is the "atmosphere of the building." The so-called "atmosphere of the building" means that according to the characteristics of specific products to foil the surrounding atmosphere, this atmosphere can be a very small related element, such as the following figure, all the design is the machine burst out of the spark, although it is only an element, but can let the dead tool "alive", Most crucially, this element carries the "commonness" of a variety of power tools, in other words, in the banner design of different power tools.

3. Good material; many times, a bad material will destroy a very good idea, can say the material is the banner design in the eye. So what kind of material is good material? I personally think there are 2 points: first, better photographic effect, the actual situation is different to form a better sense of space, the second is to rely on the designers themselves to identify the search. I always think that there is no ugly thing, but we do not find the unique beauty. Take the following two pictures, the same components, where is the difference?

How to define a template:

The template is not only the font size, color, but includes information transmission, typesetting, font, creativity, material and a series of elements, we have to do is the norm two is to find common. The following will be from the text, creativity, material 3 categories to carry out the analysis and imagination.

1. Information conveyed once and for all--words and images; First of all, the text is based on the level of the image, text layout, size, font should be standardized, we can define different text volume of the layout, such as the theme of 4 words of the layout, 8 words of the layout, and corresponding auxiliary text corresponding to the topic if arranged; The level of the text needs to be clear, the choice of fonts as far as possible in the 3 font selection, of course, in the specific design can be changed, but at least to the designer for reference. Picture as a background can run through the entire banner, the main picture is located on the right, the proportion of banner of about three, so that the whole banner will not appear too crowded, the identification of the text is more clear.

2. Creativity once and for all--"atmosphere" is a virtual thing, as long as the core of the meaning of the same can be, all the material, material can be replaced, such as the following figure its "core" is reflected in the impact of machinery, background material, the main product or even the hole can be replaced, but no matter how the replacement, its overall feeling is similar. This is the creative template, a creative can be used on different products many times, and this is actually to find different products in common.

3. Material search once and for all--we can go to shoot the material ourselves: there are some products, even if it looks very ugly products, we can find it a unique point, rigid beauty, soft beauty, simple beauty, complex beauty. It's just that we didn't find out. Different angles of the same product can embody different characteristics, just like models. 6 angles We can use 6 times, why not?

The repetition rate of the collection of materials: how many of our computer materials we use more than three times? Or we are always searching.

In fact, the key is not always listen to the same song: A song, then good, listen to every day to be greasy, but if a period of time, you listen to will have different feelings. (We can prepare 3 sets of ideas, three materials, so the combination has 9 different banner.) )