Summary of local portal Web site optimization

Recently in doing a local real estate site optimization, the following simple summary of some of the recent work.

Site background: The site for the provincial capital city bureau of Telecommunications, the site has nearly 10 years of history, has a richer local background and resources, but for a long time, the number of users to maintain a basic stability, growth is not good, poor performance in search engines. Recently, the site is revised, hope that several opportunities to enhance the site in the search engine rankings. Through the communication with the site owners, the following are some of the site owners concerned about the issues and I proposed some solutions.

A, the website standardization whether need?

In recent years, the trend of Web site standardization is not only more and more strong, but has become a symbol of peace talks, including the site customers have heard of more or less the site standards. Therefore, the original site home page proposed the need for the entire site to be standardized refactoring, through analysis I found that the site's revision work is nearing the end, and as a real estate site, the volume of data, the original page writing is less standard, hope through a one-time site standardization, from the perspective of project management is not too realistic, And it's not the highest level of emergency work. So for each other to develop a framework for the standardization of steps, based on a small number of changes in the gradual optimization of the site.

Second, the site optimization order, the new site and the old site is different

For the site optimization project, we should first consider whether the site is a new site or an old site, if it is a new site, we can more easily start from scratch planning site optimization steps and points. And as an old site with nearly 10 years of history, I gave the advice of starting from the next highest order in the optimization. First of all, analyze the existing problems of the bottom page of the site, and make suggestions for improvement, so that customers can adjust at any time, and will soon be able to see changes, without affecting the site's existing operations, in order to enhance customer confidence.

From the page, mainly in the following areas:

1. Modify keywords, description

2. Adjust keyword density

3. Highlight the article title and keywords, the rational use of labels

4. Article automatic summary processing

5. Links to related articles

6. Processing of relevant information

Third, the optimization of the homepage of the website

Complete the content page adjustment, the customer sees the change, has the initial confidence, may begin the website homepage optimization. For the local portal site, the corresponding PR is relatively high, there are more high-quality external chain resources, but the layout of the chain is not reasonable. At the same time, the text content of the home page lacks overall consideration and optimization, so the main measures taken are:

1. Adjust the number of links to the home page, retaining the relevance of the site, the non-relevance of the site gradually spread to the level two channel page.

2. Adjust the keyword and description of the homepage of the website, make it more humanized, more readable, change the phenomenon of the list of keywords.

3. Adjust the frequency of the keywords in the homepage content, through the combination of different keywords, reasonable spread to the home page in various locations.

4. Rational use of emphasis labels

Iv. Optimization of website channel page

The adjustment effect of the home page can be seen from the search engine's crawl frequency and the result, after completes the homepage optimization, may proceed the two Level channel page optimization. A lot of local website's homepage PR is very high, but the level two channel page is quite low, or not. The main reason for these local sites of the overall organization is not good enough, many old stations after many revisions, the perennial omission of a variety of pages under a lot of, resulting in internal link chaos, many dead chain and empty chain exist.

Channel page optimization is mainly to improve the internal structure of the site, strengthen the site chain.

1. Include channel page title and description

2. Channel page Current Location link

3. Channel page key keyword optimization

4. Return to the underlying page for Channel link optimization

The weight of the site to improve and the long-term direction

After the above several steps, basically the site's page optimization finished, from the search engine can also see the effect is gradually showing, ranking in the promotion. But for the whole station, good rankings also rely on the overall weight of the increase, which involves the day-to-day operation and optimization of the site. Including the content of the update frequency and quality of the site, the expansion of Web partners, website activities held, the Web site online under the combination of propaganda. More importantly, including the analysis of Web site statistics and marketing support and transformation, that is, more in the long run from the market and sales perspective to consider the optimization of the site, not just from the technical point of view.