Summary of personal experience in operations in interactive community forums

Orientation
We know that no matter what we do, we must first have a direction. The target users and scales, the effects of various stages in the development, possible problems, and the desired status.

Good System
The quality of the Forum Management System has a great impact on operations. For example, the management system of my organization is very chaotic before the revision, and the database and layout are terrible. The front-end only has basic functions, including points, but there is no consumption or grade of points. Perhaps the message board is more appropriate. Users have no reason to post, not to mention operations.

Even the discuz currently used by most websites has many functional improvements. For example, if you have a maximum of 8 credits, you cannot collect contact information for participating in the activity. You are advised not to have a special reminder, no post preview, no picture display mode switch, and no member's daily, weekly, and monthly posting replies. Of course, discuz itself is powerful, and some features are not even known to anyone who have been using it for many years, but it is very useful for operation, such as topic classification model. Many problems just now can be solved through the plug-in curve, but different types of websites require different functions, product designers and operators are required to have a complete demand plan before the development of the forum system, and it is important to have good compatibility, it can also be easily improved and enhanced after the launch. It is like a container, which is divided into countless small grids. You can store the required functions at any time, instead of a large storage box.

The page layout of the Forum follows the popular trend while taking into account the style of website channels. Many people only know the page layout and webpage architecture, but do not know the user interface, user interaction, and user experience. Therefore, a common phenomenon is that a product team contains product personnel, operators, and graphic program technicians. There are also many leaders who only look at the results. They seem to be complete, but there is no user interaction designer. Why do products of large companies seem comfortable to use? Because each product has a large number of User Interaction designers, they are constantly proposing to modify the Interface Behavior precise to one pixel and one click. Keyword: UED (user experience design), as well as the major portals, perfect grand team blog, such as: Tencent CDC blog http://cdc.tencent.com/

Capture users
Users can have many choices for the highly competitive Internet. A new forum has just been established, so we must be concerned with new people and reply to questions, so that they can have a sense of belonging and produce regular content. One trick is to try to call each other's nicknames as much as possible in the forum, which will make new people feel very close and easy to get to know each other, thus turning them into active users. Mature forums need to mine and gather old core users to produce high-value content.

Increase interaction between Forum users as much as possible, such as sharing and recommendations among friends, to encourage users to click and read. In this regard, although the functions provided by Dz are relatively complete, they still need to be adjusted and optimized in detail in the background. For example, there are only a few numbers for the user's points and replies to change prompts by default, which can be set closer and remind users to make them feel satisfied and sense of honor: you are about to upgrade, please post.

The most traditional method for posting to users is points, grades, medals, tasks, gifts, etc. To be different from other forums, we must make improvements traditionally. There are many types of points for different purposes. The level cannot be as endless as the bubble Hall, or just a few things. The name can be determined based on the content of the Forum. The medal and task system have flexible and diverse settings in the DZ background. If you study it carefully, you will find that you can make a lot of highly playable medals and tasks to win netizens and increase Forum content traffic.

If the Forum is built on dz, you can find many interesting plug-ins on the official website to improve the viscosity of netizens, such as the plug-ins that post and reply to random encounters. However, when installing the plug-in, you should also pay attention to security, check whether there are any vulnerabilities in the plug-in, and try to avoid using plug-ins that modify a large number of system files. If the plug-in is really good, you must make a detailed record when modifying the file so that the system will not go wrong in the future.

QQ Group is also a means to aggregate users. However, it is necessary to avoid netizens forgetting to share forum discussions only in the group. The Administrator Moderators should frequently send links to attract netizens to the Forum. In addition, the QQ group often has good activity inspiration and suggestions. You can pay attention to the collection.

Create content
Unlike channels, forums produce content from users (UGC ). Channel editing searches for content that matches the channel from the massive amount of information on the Internet. Forum editing first needs to initiate a user post and reply. After a user generates content, he/she needs to find the hotspot in the post, which will be discussed later. Why do users post messages? There are the following reasons: 1. Ask for help 2. Share experiences 3. Download resources 4. Pass the time 5. participate in the activity. In any aspect, there are many things worthy of improvement in a forum: Is there any quick help and answers? Is there a complete and exclusive tutorial? Is there any system resource that can be downloaded? Are there any interesting discussions on interesting pictures? Is the activity often held and the prizes are rich enough **?

An activity is an extremely important part of a Forum. A forum without any activity is the same as a dead water. More users will rapidly evaporate and lose. In turn, good activities are catalysts, accelerating Forum Development and rapidly improving user activity.

There are many kinds of activities: long-term brand activities of the Forum, brand Small topics that excellent moderators have long adhered to, and small activities, website channel activities, and commercial activities launched by sellers on the forum. Their importance declines. In terms of quantity, according to the scale of brand activities, more than three or less 6 are more suitable, too small seems monotonous, and too much is costly. In mature la S, moderators usually build small columns on their own, and each layout can be 1-3. These columns rely on the charm of the moderators to bring together netizens. When the moderators get their approval, the viscosity of the netizens is also increasing. The source of the activity can be the operation editing and planning, which is generally relatively high. It can be the suggestions of the moderator. In normal times, the moderator is inspired to establish activity proposals and adopt incentives; it can be collected from replies from netizens. Channel activities and merchant activities will not be discussed.

An activity is often a process of transition from the emergence of the spirit to the participation of people. There are many forms of activities, so it is difficult to take into account the user's level of Forum play. Some Forum users are old-fashioned, and the rules can be complicated. Some users may post and reply if they do not understand anything, and the rules are basically invisible, so they should be as simple as possible.

Hot Spot Mining
Generally, forums on a website have a home page, and a larger page also has a home page of a channel. The home page of the entire site also has a recommendation space, and the content page also has a recommendation space. Therefore, an important task for Forum editing is to select hot posts in the Forum and place them on these recommended posts after proper processing. A good process is recommendation and review from bottom to top. Next, you need to set the title. Here, we would like to thank XX Company for inviting the editor of XX media to provide a training on the title. Good titles and plain titles are very attractive to netizens. You can try to express any news in titles of, or 8 words. You can also try different rhetorical techniques to find different eye effects. A good habit is to collect good titles, simply copy and paste them, and stick to them for a long time, so that you can improve these excellent titles.

News trends
Forums are often exposed. zol's Lenovo Forum attracts a large number of people to pay attention to the information of y460 leaked by a merchant. With Google Reader, you can get the latest information. This is not enough. You need to know what will happen, to what extent, possible results, and the impact on all parties, just like making a special topic-so-called news sensitivity. Forum Editors need to make preparations in advance before things happen, find all kinds of first-hand information, and then heat up the topic.

In addition, the political governance sensitivity, community interaction is recognized as easy to be exposed to the dark side of society. Being a forum editor is a tough task. If you know too much, you will lose a lot of fun in your life. The so-called mentally retarded children are much happier, and mental patients have a wide range of thoughts. Maybe our competitors cannot beat us down, but a non-zombie post may close the Forum immediately.

Cohesion
The power comes from both internal and external sources. There are internal companies and departments, and external users and moderators. Companies should concentrate all their resources and make good use of the interactive community platform. For example, in XX enterprises, some new products provided by some manufacturers are used for evaluation or activity. However, after the channel evaluation article is written and published, there will be no additional information. This allows channel evaluation and editing to form a habit of posting evaluation articles and personal feelings in a casual tone. This will bring first-hand hot content to the Forum, while also driving netizens to view detailed content on the channel, and manufacturers can also get potential promotions and increase sales.
Quantity. The Forum community is the most active platform for users. All website activities related to netizens should be displayed here. For example, in XX units, channels, malls, games, and software departments are engaged in different activities, for fear that other departments know the same thing. There is an activity area in the forum. Once all departments have activities, they will be immediately published on the Forum. In the same way, the content will attract users and the user will support the traffic, increasing viscosity and making frequent calls, habit Formation and word-of-mouth communication: There are a lot of activities here.

Most websites are isolated from other parts of the website due to historical issues. They should establish good intercommunication between them. Users can see keyword-based posts when reading articles, participate in comments, and increase points. When hanging out on forums, you can see related channel articles and topics. Build a website's user information center, draw a circle around the user center, and write the website's business on the periphery, so that the content can be reflected in all businesses, you can also view your points, comments, favorites, and friends in the personal center. In short, make good use of the full-site content Association presentation, constantly attract and stop clicks, and create the traffic we need. The Forum is a platform, where users can present and guide users to participate in various interactions.

Mature forums must not be full-time Forum editors directly targeting netizens, but the moderator team. If the moderator team is mature, Forum editing can save most of the work. As other Articles of the scalpers have said, moderators must first be enthusiastic and loyal, and set the threshold. Good moderator team culture is the same as corporate culture. It is cohesive and attractive to the outside world. Let the moderator feel the ultimate honor of being a moderator and encourage other netizens to join the moderator team. Administrators need to establish their own authority when managing moderators, but they cannot be too serious. This is not an easy task and has a lot to do with their individual personalities.

Some users do not want to be moderators. After all, they need to shoulder more responsibilities and constraints. Then we can establish some interest groups, spoof groups, resource groups, and beauty groups to organize them and give them some support. These small teams often have more functions than moderators. Such examples are common in Mobile forums and software forums, and their posts are often excellent.

Suggestions
The website area is set up to ask questions to netizens. No matter what kind of forum, you can view the questions raised by netizens in the website area and the answers answered by management personnel, you will be able to understand the quality of the Forum. There are a lot of questions from netizens, which indicate that there are many problems on the website. You need to collect and sort the questions into your requirements, submit them to the technical team, and follow up and answer the questions. It is not a good thing to ask too few questions, indicating that netizens are not very active. Management Personnel should open the site service area frequently to continuously improve services.

Resource speculation
Many people think that it will be very effective to throw all permissions to netizens at one time. The netizens won't feel the sky for being granted a lot of permissions. On the contrary, they think this should be done. Like apple or any seller, many feature technologies have long been developed and developed, but I have added one more feature in a year. iPhone and World of Warcraft are like this, and they are so popular. Therefore, we should minimize user permissions and gradually release them in future operations. For example, the attachment size, signature, nickname, favorites capacity, code, items, etc. In the initial stage, only a little bit, and then continue to hype, publish announcements, so that users feel more and more people are getting, the Forum is constantly improving.

In addition, you can set Private, advanced, VIP, and excellent pages as a way to consume points, which is also a hype of content.

Diligent promotion
Weibo is very popular now. Please apply for an account with the logo for your forum. It is best to include several beautiful women's vest accounts. Sina's xweio is very powerful. After integrating with the Forum, you can move your mouse and forward the popular posts, so that the beautiful women's vests can then forward them. In general, it can also bring objective traffic. Similarly, it applies to Renren, kaixin.com, and other social networking websites.

Learning Technology
As an editor, Dreamweaver and PS must be familiar. This is not enough. We recommend that you use Google Reader to subscribe to RSS and powerful browsers to improve work efficiency. SEO should also be properly understood. In normal times, we should go to the forums of our competitors and look at other people's methods and defects. If there are any changes, we will be excited.