Summary of successful operation of Baidu PPC ads ten key points

Whether to do SEO or PPC, for enterprises, profitability is the ultimate goal. Overlooking the promotion of small and medium-sized enterprises in China, there are very large number of enterprises are direct use of the PPC quick. Single from the effect, if the correct use of PPC, reasonable use of resources and competitive advantage, for many small and medium-sized enterprises is not a quick key to open the market. The author began to contact with PPC ads since 2003, has been a medium-sized enterprises to do network marketing planning work. According to the author's experience in operating PPC ads, the author will be in the general summary of this article to share the successful running PPC ads can not be overlooked 10 details. Hopefully it will help the novice who has just contacted the PPC AD.

The following is a training center for PPC Strategy Program, a brief description of the education and training institutions are based on pre-school children primarily. With the education industry as the background, combined with existing resources, for PPC activities we can develop the following programs and strategies:

　　(i) PPC model strategy:

Brand Model: Invest too much, to promote the brand for the purpose (timely, as the newly established institutions are not currently suitable for this stage to use)

Keyword mode: small capital investment. Only reasonable setting, the benefit is fast. Suitable for this educational institution at this stage.

(b) PPC bidding purposes:

The main purpose of this PPC bidding is to enlarge enrollment. At the same time also to enhance the brand, to provide investment to join the show.

　　(iii) PPC user positioning:

At present, my organization mainly aimed at early childhood education, potential development, cultivate children habits as the main research direction, set my center users 4-8-year-old parents accounted for 85% of the students, our PPC bidders can locate in: 4-8-year-old Children's parents.

　(iv) Keyword positioning strategy:

The choice of keyword positioning determines whether PPC advertising can be successful. Play a key determinant.

The choice of key words and long tail words two aspects.

The main keyword can choose: Early childhood education, preschool education, early childhood education. In general, we can choose four or five words.

Compared to the main keyword, the author believes that the long tail keyword should focus on, we can analyze our target users: 4-8-year-old parents of the search habits to do a combination of 50-200 long tail keywords, such as: Where is better kindergarten education?

(v) bidding keyword mode:

Select the exact matching ad mode only.

　(vi) Regional positioning:

Location: Fuzhou

　(vii) Time zone:

According to our target user's schedule, distinguish Saturday, Sunday, limit the opening time

　(eight) Budget programme:

Local hot words per click at 1-2 Yuan.

Main keyword 2-3. The long tail keyword 100-150, the budget daily 150-200 Yuan.

Main keyword 4-6. The long tail keyword 150-200, the budget daily 250-300 Yuan.

According to the different budget can set the capital limit to better operate PPC ads.

　　(ix) Coordination work:

PPC ads correspond to the site phone independent of a telephone monitoring effect. The website is configured QQ separately. (Contact phone We'd better use the corporate phone 400 phone, QQ words are best no other advertising done, convenient monitoring effect)

　(10) PPC Effect monitoring:

In the daily work before the day to tidy up the telephone consultation form, QQ advisory form. Record the customer's related issues in detail. The proportion of turnover, the proportion of intention. Calculate the ratio of good conversion rate. PPC for the timeliness of advertising. 3 days a summary, targeted to do some adjustment.

The success of PPC, largely depends on the choice of keywords, scheduling, pattern matching, involved in all aspects of the details, but in general the main or to meet the target users. Because of this to obtain more accurate customer, improve conversion rate. The article comes from the ordinary novel http://www.pfxs.com/stationmaster to share several PPC advertisement experience, hoped can be helpful to everybody.