Sun Yu: From two angles to think how seo--sentiment article

digression, this article just wrote a personal seo some insights, no basic knowledge. Please need the basic knowledge of the students to Baidu.

The beginning of the text: In fact, the beginning of the excitement of the SEO method, in the current view, are prohibited by the search engine. For example, a few years ago, the stack of keywords, link factory, including now still very useful for the click, and so on a day to three days to cure the method.

These are very impetuous practices. Will eventually be discarded by the user, by the search engine blocked. Because, the use of Black Hat SEO method of the site is mostly the pursuit of traffic. Not to consider the user experience, so that both hurt the user, but also to the search engine humiliation.

How can you make the site an ivy? Even if Baidu closes down also can live very good? That is to correctly understand the SEO, put it in the right place to treat. Let SEO protect the fruits of your labor, not to steal the rankings and traffic does not belong to them.

I know the SEO should be two angles. 1. Search engine. 2. User.

You care about search engines, search engines care about users, so you have to care about users.

One, from the point of view of the search engine to optimize the site

1. Website structure.

I have always felt that the site structure determines the growth speed and height of a website. Is like a person's root bone, root bone not, cultivation of course not. An SEO friendly website structure, should be flat, reasonable organization, related content aggregation together.

The site structure includes the content structure and the subdomain/directory structure, which is also highly unified. The most direct expression is the URL structure.

For example, the Suzhou Car Evaluation Network optimization goal is to highlight the region model related words ranking.

So the choice is to http://www.helloauto.cn/baoma-3-xi/youhui/2010102891.htm such a link structure. The first part is the domain name, then the car system of Hanyu Pinyin, then the article type, and finally the filename.

If an article does not have an associated car system. Then the link structure would be: http://www.helloauto.cn/youhui/2010102669.htm

That is, the URL does not have the car system pinyin as the first catalogue.

At least so far the effect is very good, common sense problems do not explain.

2. Code optimization.

The optimization of the page code, many are common sense, for example, H1,h2,h3,b. Description and keyword meta. These are the most basic things. In general, I didn't do it too seriously. For the Suzhou Car Evaluation network such as the local car site, the whole station H1 is basically the station name.

Page code optimization, in fact, the most fundamental is the semantic arrangement of HTML tags. Don't let people see the content, just look at the label to know, oh, this inside is that content. H1 is the station name, H2 is the classification, H3 is the related word, B is the emphasis keyword.

There are some that need to be noted:

A. Use relative links.

B. Ensure that the directory structure is single and orderly, do not appear multiple sub-domain name content mixed in a page. Content is not relevant, but must appear, on JS introduced.

C. Ensure that the core content in the upper part of the page HTML code, the possible dilution of the pages of extraneous code to be introduced in a JS way.

D. Code should conform to the requirements of the consortium as far as possible.

E. Legend htm suffix weights are higher than HTML weights.

3. Content construction.

Content construction is the foundation of the website. At present, most individual stationmaster, do not have enough resources to original own content. Most of them are collected pseudo original. Just now for the new station to fake original effect is getting worse.

Content to and site positioning highly fit. Find ways to allow users to more than a few pages, meaning is not only PV so simple. Reasons below.

Continuous updates are required.

Other common sense things, such as the article in the chain, the content of the keyword Ah, and so on, do not say more.

4. Other details.

A. The density and distribution of keywords on the website.

B. Outside the chain. To persevere in the relevant site to publish their own site outside the chain, preferably to users useful content to add links. (Outside the chain is now synonymous with SEO)

C. The picture description should appear in the keyword.

Two. From the user's point of view to optimize the site

From the user's point of view to think about, he, why can reach your site.

Because, he needed something, and then went to search engine searched. The search engine's program determines that your site is useful to users. So, put your site in front of the search results.

Users only point to your site. Search Engines Trust you. The user trusts the search engine. If, the user comes to your site and finds out. It's not what he wants. What to do? Turn off the page and click on the other search results or search again.

If such a thing often happens in a user, does the user feel that the search engine is too rubbish?

Search engines won't let that happen. Search engine for the user's continued trust, and constantly optimize the search quality.

This is people-oriented, user-oriented SEO the most fundamental principle: users trust the search engine, search engine trust you, then do not betray the search engine, to meet users. This kind of win is the search engine is happy to see.

Sometimes, we can not meet the users hundred cent. So, can we take some measures to make the search engine think that you have satisfied the needs of users?

The answer is, yes.

So, therefore, the idea of optimization has two points:

1. Accurate to meet user needs. This is a javaeye.com to do well.

2. To the search engine communication, the user has been satisfied. There are two main points in this, try to get the user to stop searching, or extend the access time on your site.

There are several ways to do this,

A. Place content that can divert the user's attention on a page that the user clicks in. For example, a lot of Portal article page right sidebar below are beautiful pictures.

B. Place the relevant content on the page where the search is entered.

C. Place the search box of other search engines on the lower part of the page and put the user's search terms in.

C. A lot of ways, I think, the principle has been said, to extend the user stay time, or to guide users to terminate the search.

After many interruptions, the article was poorly written. Did not write basic knowledge. The concrete realization also did not say how.

In fact. There are dry goods, but the master said, those who know less people, do not be rumored. can communicate in private. Thank you.

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I also have some other websites to do the article in my QQ space inside: http://user.qzone.qq.com/2717980