Super-practical text processing skills under fast food culture

The fast-food culture of today's society, directly makes our various habits change, people are more and more unwilling to spend time on the long reading, we should never do against the trend of things, the user is accustomed to reading the map, then must be read more than read the word in accordance with their own use habits, we have to do, It is not the right to forcibly confiscate each other's reading, not to spend too much energy on how to stand out from many pictures. Instead, consider how to make the picture accurately convey the meaning we wish to express.

Following my more than 10 years of experience in the industry to provide a number of methods. The text, which is handled in the following manner, is more important than ordinary text.

Method One:

The most attractive, in the first place, is always the color, by enlarging the font size, in fact, is to enlarge the overall text of the color block area, to distinguish with the weaker color, to achieve the goal of attracting attention. But only through simple font amplification, will give people the disadvantage of rough content. Therefore, it is recommended to enlarge the text, select a font with a line, to make up for the text form of rough feeling. Refer to the figure below.

Through the complex font strokes, it can solve the problem of rough visual content, and secondly, due to the more complex strokes, in fact, and virtually increase the color area.

Method Two:

By adjusting the color of the font, so that the original monotonous monochrome, to become eye-catching multi-color text. But if the color collocation is messy, besides increasing the difficulty of reading, it will also give the reader a rough feeling of text content. Therefore, it is recommended to refer to the following figure.

Through the orderly gradient of the color and the text content of the deliberate color distinction, so that two ways to get rid of the original messy color brought about by the cheap feeling. In addition, the original messy point-like color, into a larger surface-like color, virtually the same increase in the visual proportion of color, so as to attract visual purposes.

Method Three:

The text will be reversed white processing, the color area increases.

You can also use the following figure method.

　Summary:

In the above example, in fact, is repeatedly demonstrated the importance of color, through the simplest way to increase the area of color, so as to focus on visual purposes. But it should be noted that not the more the more the brighter the better, the wrong color collocation will sometimes be counterproductive to make the text information become lost readers trust.

Continue with the example below.

Method Four:

In the case of the same color and font size, the most easily noticed is the number in the text and the English language, because in the reading habits of people, figures and English are used as graphics to understand. So by reading the contents of the text, we can express some of the information in the text in a symbolic way so as to attract the attention of the people.

But what if it's hard to find symbolic processing if you encounter the information in the text? Then you can refer to the following treatment.

Do you see that? In fact, we can increase the number of symbols by the way, so that the whole text more attractive! In addition, the punctuation mark we are also as a symbol to understand Oh! Similarly, the use of such editing can also be in the middle of the text to add some more Meng QQ expression, the effect will

Method Five:

It turns out that people will deliberately read the instructions in addition to taking medicine. The rest of the time is not to read lengthy text, so when too much text information, need to fully consider the habits of the reader, we can do is through the neat layout, so that the reader before reading the full knowledge of the text is easy to read, There is no serial and so on. He will read only if he is willing to read it.

Then continue to improve.

See, although from the overall increase in the size of the text, but from the punctuation and line spacing, more relevant to the reader's reading habits. This is like letting a person walk 10 km at a time, and 5 times to walk 10 kilometers of the difference. Moreover, the enlarged text increases the area of color.

　　Method VI:

To give you one of the most most simple, but is the most effective way.

Yes, that is to change the position between the text and the picture, it turns out that the text placed in the picture below, will be more than put on the picture more people willing to read.

Summarize:

In fact, the above examples, just to prove that I always do one thing, that is, as far as possible to the text picture processing, so that the first feeling of text to people more like color or symbol, so as to eliminate the viewer before reading psychological barriers.