Taking 58 City as an example talking about the optimization of multi-condition screening SEO

For the classification information station, E-commerce station, List page optimization is a problem can not be ignored, and regardless of the increase in the site traffic has much meaning, but also can effectively reduce the error page 404, improve the user experience and spiders crawl the site. Here are 58 examples of SEO optimization techniques for multi-conditional screening:

1, URL Web site standardization

Many websites, in particular, e-commerce sites, for multiple conditions of the list page, are generally used in multiple parameters of the dynamic URL address, although the search engine currently for dynamic address can also be properly crawled, but the long URL, especially the URL with multiple parameters for the search engine is also difficult to crawl. Not to mention the user experience, can not be from the dynamic parameters to identify the content of the page.

　　

58 for the multi-conditional filtering URL address can be said to have done very extreme, in the case of no conditions to filter the situation into the rental category information page, the URL address is:

58.com/zufang/

To filter for regional conditions, select the URL after the Wuchang address is:

58.com/wuchang/zufang/

For sub-zone conditional filtering, the URL address after selecting Xudong is:

58.com/xudong/zufang/

The region + rent multiple conditions screening, select Wuchang + 500 yuan below URL address is:

58.com/wuchang/zufang/c1/

Regional + rent + room Multiple conditions screening, select Wuchang + 500 yuan below + one room URL is:

58.com/wuchang/zufang/c1j1/

The region + rent + room + mode of multiple conditions screening, select Wuchang Wuchang + 500 yuan below + one room + Studio rental URL is:

58.com/wuchang/hezu/

58 The whole URL level is clear, the user can intuitively through the URL address to identify the content of the page will be visited, the user experience to do a good job, the search engine, as far as possible to reduce the length of the URL, reducing the level of the site directory. It can be said that 58 of the multi-conditional filtering URL address optimization done really good.

2. Optimization of title of page title

Multi-conditional filtering will add a lot of pages to the site, if the title is improperly handled, will cause a lot of duplicate pages, will have a certain impact on the site. If you can make full use of these pages to properly set the page title, will greatly enhance the site's long tail word flow.

Enter the rent classification information page, the page title is:

"Wuhan together rental Wuhan Housing rental Information"-Site name

To filter the regional conditions, select the title of the page after Wuchang:

"Wuchang together rental Wuhan Wuchang House Rental Information"-Site name

For sub-zone criteria filtering, select Xudong after the page title is:

"Xudong together rental Wuhan Wuchang Xudong Housing Rental Information"-Site name

The region + rent multiple conditions screening, select Wuchang + 500 yuan The following page title:

"Wuchang 500 yuan under the rental Wuhan Wuchang 500 yuan below housing rental information"-Site name

The region + rent + room Multiple conditions screening, select Wuchang + 500 yuan below + one room page title is:

"Wuchang a room 500 yuan below together rental Wuhan Wuchang a room 500 yuan below housing rental information"-Site name

58 full use of multiple conditions to filter the long tail keyword optimization, not only improve the number of long tail keywords, but also effectively reduce the duplication of the page problem.

In short, the full use of multiple conditions to filter the page URL address and page title optimization, not only can enhance the user's browsing experience, but also can enhance the site pages included and long tail of the keyword traffic.

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