In recent years, various talent shows and dance shows have given us a full insight into how grassroots people have grown into stars. Taking Li Yuchun as an example, I believe no one will expect her success in the future before the Supergirl voice. In fact, Li Yuchun's success is not only her personal success, but also the success of "super girl voice". It is precisely because of her existence that the star creation capability of "super girl voice" has been recognized by the outside world.
However, as time passes, the trump card talent show of Hunan Satellite TV has remained mediocre in recent years. This means that the talent show cannot remain unchanged. As the user tastes more and more picky, the old talent show model will be eliminated. In this context, "Good Voice of China" quickly occupies the TV screen with blind selection and instructor assessment, and becomes the dominant force in the draft.
Why did talent shows have a mixed reputation?
In my opinion, the reason why "good voice of China" is successful is that its game rules are innovative and fresh to everyone. But basically, "Good Voice of China" can be successful because it cleverly draws on the strengths of "qingsong competition" and "Super Girl sound" programs. As we all know, the qingsong competition is a very professional singing competition, and there is no doubt about the contestant level. However, there is little innovation in the competition process and Competition System of the qingsong competition, therefore, it is not as influential as the entertainment-oriented Talent Show "super girl voice. While "good voice of China" is both a professional side and an entertaining side. Naturally, it will become popular ------ what do you say about professionalism? The levels of mentors and contestants are clear at a glance. What about entertainment? Based on the competition process and competition system you just mentioned, you will find that it is no worse than the previous "super girl voice" in entertainment.
However, talent shows are endless, but they still cannot meet the needs of grassroots. On the one hand, these platforms are not big enough. The "qingsong competition" is one session every two years, and the "good voice" is one session every year. Few people can really participate in it. In other words, the thresholds for these talent shows are not low. before formal participation, there will also be strict sea elections, and some truly powerful singers will also be blocked.
On the other hand, there have been a lot of negative news on talent shows in recent years, such as rankings, blackscreen, and so on. Wu Qixian, a famous musician, once shot the mainland talent show. But even so, who can change it? Taking a good voice as an example, there is a title behind the title of a merchant, which naturally leads to rankings of contestants. For example, Liang Bo won the championship for the first good voice. Many people doubt that there must be behind-the-scenes controllers, although not necessarily objective and true, it can also reflect the problem to a certain extent.
In general, talent shows have a mixed reputation. Therefore, these talent shows are not very reliable to the grass-roots people. You cannot say there is no hope, but the hope is very slim. As a result, the grassroots can broaden their eyes and seize as many opportunities as possible to succeed.
The online entertainment platform has become popular. "low threshold" and "fair mechanism" are the ways to win
For example, the Internet is a very good platform? Looking at some network celebrities in recent years, you will know that the ability to create stars on the internet is definitely not weak. Of course, it is difficult for people like Li Yuchun to be born on the Internet at present. The main reason is that various entertainment companies do not pay enough attention to Internet platforms and do not pack enough Internet celebrities, they can't be red for too long.
However, the low threshold and benefits of Online Entertainment platforms cannot be questioned. Taking June 9158 as an example, its parent company tiange interactive was listed in Hong Kong in July this year, focusing on the video community, but in recent years many people have been willing to show their talents through this platform. The reason is very simple. 9158 of participants are very low, but they are very popular. Therefore, some potential grassroots naturally use it as a stepping stone and develop on a higher platform after gaining popularity. Of course, there are more than 9158 Similar platforms in China, and there are also six rooms. Although the operating modes are different, the features of low thresholds are the same. I believe that for truly talented people, these platforms are not rejected by visitors.
Another reason is that these platforms serve the grassroots. Therefore, these online entertainment platforms do not have any motivation to manipulate or speculate. Whether a person is angry or confused on these platforms depends on your comments. If you can prove your abilities and talents, you will surely be supported and recognized by netizens. Therefore, compared with the hypocritical talent show, such platforms are indeed fair and steadfast.
The professionalism needs to be strengthened, and the online entertainment platform cannot only be a stepping stone"
However, for platforms like 9158 and 6 rooms, the future challenges are not small. Although popular, its service model is not unique. Therefore, platforms and services cannot be the core competitiveness. As mentioned earlier, both entertaining and professional are important reasons for the success of "good voice. Therefore, if you want to stand out from the fierce competition for low-threshold online entertainment platforms, you must also have these two features, especially in terms of professionalism. If you cannot improve your professionalism, the online entertainment platform can only become a stepping stone for stars, rather than building your own brand and influence.
For professional issues, it is recommended that such platforms hold some singing competitions and invite popular singers as judges to select grassroots players with certain strength from a large number of users. On the one hand, they can make internal packaging, on the other hand, it can also deliver talents for programs such as sound. It is understood that Peng Lijia, a former star on Xingguang Avenue, and the platform from 9158 and Sina show respectively came out from the east to the east of the north and south of the great river with "don't say my tears, you don't matter, it indicates that such platforms still have the ability to create stars.
As the saying goes, "It's not just a day's cold." to become a star, the grassroots will never be able to achieve it overnight. In this regard, the platform will be the key. The grassroots should seize as many opportunities and platforms as possible to improve their strength and popularity, using these platforms as a stepping stone, after a certain amount of accumulation, once there is a big stage like a sound, it will be able to win. (Text/Wang yijian QQ: 543415188)
Talent show platforms are becoming more and more "hypocritical", and online entertainment platforms are truly "people-friendly"
