Talk about Baidu to promote "account quality Score"

Baidu to promote the quality of the account rating of the exact time, I am not very clear. Perhaps a lot of friends did not pay attention to this thing, first of all, "account quality Score" only appear in the framework account (I am in the channel open account, not this thing.) ), second, it is very virtual, and there is no actual account management guidance significance.

Account quality score on the left side of the Promotion profile page, below the account balance, as shown in figure:

　　

This is a medium account in my project (personally like multiple account promotion), its quality score is 57 points, click Details, you can see the account quality score of some specific content:

　　

Official account Quality Rating Note: Your account quality in the same category of customers in the overall performance (according to the status of yesterday at a time comparison), and the number of teleprompter, effective, matching mode and quality indicators related. Here's a concrete look at these metrics.

1, show the link, my score is 34 points. Including the number of keywords, not effective words, matching mode, budget. I this account is a medium account, the number of keywords is not much, it gives a score of 25 points. But I landed on a few other accounts, and even my tens of thousands of-word big account still had a low rating. I do not know how many keywords, it is considered qualified; not effective words, this more reliable, not to say more; match pattern, I am accustomed to use phrase matching, but the score is still not high, I guess if you have a wide range of accounts match, this score should be more than 90 points; on the budget, my account has no budget limit, So the score is higher.

Comment: To get a high score in this link, the number of keywords and matching mode is the focus, because the words and the budget is not effective and everyone will always pay attention, and very few people will increase the number of keywords to add keyword, and very few people will use large-scale wide match. If a brother's account is highly rated in this link, it can be posted to appreciate.

2, click the link, my score 69 points, qualified. Includes two indicators of bid and quality. The higher the average bid, the higher the bid score; the more the number of Samsung words in the account, the higher the quality score. and the quality of the keyword, the need for a certain rate of click.

Comments: This link to achieve high score is easier, as long as the use of tools appropriate high bid, while ensuring a certain click-through. Keyword quality of this data, for the promotion staff, still have some help.

3, the browsing link, my rating 50 points. Includes the arrival rate and URL opening speed of two indicators. The arrival rate refers to the creation of the URL is not open the situation; The meaning of the URL open speed is clear, my rating is 0,url open faster than 13 seconds. Of course, this data does not know whether accurate, but our URL does exist slow to open the situation, I estimate that with us to join the tracking chain has a certain relationship, after all, we have used the CDN accelerated processing, it is not so slow.

Comment: This link is very important, it is recommended that the promotion staff pay more attention. I this URL to open speed is very pit dad, old problems, technology can not.

4, the conversion link, my score is 22 points. It's related to the bounce rate. My 77% bounce rate is pretty high, but we use GA statistics to jump out of the 65%. may be different statistical code in the Web site loading speed is caused by different. (Our GA code is added to the front of the body, the Baidu statistic code is added at the bottom)

Comment: The transformation link is very important, jump out rate is too high, explain a lot of questions: keyword and creative relevance, keyword and website content relevance, website user experience and so on. Of course there is a good situation: the visitor came in and consulted! The order is out! Jump rate 100%! But it's a miracle.

Overall, Baidu to promote the "Account quality rating" is not a pit dad products, although the continuation of Baidu has always encouraged the tradition of consumption-this is normal, do not want to eat fish cat is not a good cook-but there are several indicators, are closely related to our promotional effects, such as bounce rate, url opening speed, arrival rate, quality and so on. At the same time, the number of keywords and the budget, can also give some want to pull more traffic than the ROI of the account a little reference. Personally, I think it's worth seeing. Article by Zeng Peng-hui sem blog original, original address: http://www.zengpenghui.com/archives/304.html, reproduced please indicate the connection.